Stories by Vanessa Mitchell

CMO50 2022 #24: Jessica Richmond

A 2020 research respondent described the Officeworks’ brand as ‘a middle-aged man called Brian, who likes model aeroplanes​ and warm cups of tea’ - pleasant enough, but not someone you’d choose to spend time with. Ouch.

CMO50 2022 #26-50: Kristy Keyte

​Working for a luxury wine brand would surely be many marketers’ idea of heaven, and it’s an opportunity Kristy Keyte, CMO of Penfolds, fully appreciates.

CMO50 2022 #26-50: Cath Brands

​It was a radio jingle which got Cath Brands, chief marketing and innovation officer of Flintfox International, hooked on marketing.

CMO50 2022 #22: Jason Piggott

It takes rare strength to go through the recruitment process, start a new job and then realise it’s not the right one for you.

Digital Marketing

Why marketers need to think outside the data box

We all hear it all the time: Data is the be all and end all of marketing. What does the data say? Does the data support decision making? Have we checked data for customer insight?

Digital Marketing

Report: Digital trust has a long way to go

In the wake of increased digital marketing following mandatory isolation, new research shows six in 10 consumers are less inclined to use a product if their data is used for any purpose.

Leadership

More media companies withdraw earnings guidance

Media companies are continuing to withdraw their earning guidance as COVID-19 continues to spread and affect business operations globally, while others suspend trade altogether.

Leadership

Leadership tips for helping women CMOs getting ahead

In the wake of International Women’s Day, there was a lot of talk about how women need to forge ahead in their careers. CMO had the opportunity to talk to a number of marketers about how they got ahead in their careers and the top lessons they learnt along the way - lessons to benefit all those looking to make their careers in marketing.

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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