Reckitt Benckiser appoints new local marketing director

Saurabh Jain to build RB Hygiene brands as A/NZ marketing director

Reckitt Benckiser has appointed Saurabh Jain as the company’s director of marketing in Australia and New Zealand for its consumer hygiene portfolio.

Jain previously led strategic and creative marketing activity for the FMCG's disinfection portfolio. He replaces Arnaud Sudre, who after two years in the role, is moving to another position within the business.

In his new role, Jain will be responsible for building RB Hygiene brands, which include Pine O Cleen, Glen 20, Harpic, Easy-Off Bam, Mortein, Finish, Vanish and Air Wick.

Jain has been with Reckitt Benckiser for five years and earlier held roles at other major FMCG and retail companies such as ITC Limited and Amazon. His marketing experience spans personal care, surface care, food and fashion.

Jain said he was excited about bringing his learnings and insights from wider markets to the team. “I’m looking forward to working with the team to deliver purpose-led campaigns that not only showcase our product innovation, but also RB’s commitment to addressing big societal issues from water scarcity, through to germ-related illnesses,” he said.

Speaking about the market, RB Hygiene A/NZ, GM, Jérôme Lemaire, said consumers are demanding brands ‘do more’ and the company believed it had a responsibility to assist society and the environment.

“Each of our brands are purpose-led, seeking to drive lasting community support and impact,” he said. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

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