Reckitt Benckiser appoints new local marketing director

Saurabh Jain to build RB Hygiene brands as A/NZ marketing director

Reckitt Benckiser has appointed Saurabh Jain as the company’s director of marketing in Australia and New Zealand for its consumer hygiene portfolio.

Jain previously led strategic and creative marketing activity for the FMCG's disinfection portfolio. He replaces Arnaud Sudre, who after two years in the role, is moving to another position within the business.

In his new role, Jain will be responsible for building RB Hygiene brands, which include Pine O Cleen, Glen 20, Harpic, Easy-Off Bam, Mortein, Finish, Vanish and Air Wick.

Jain has been with Reckitt Benckiser for five years and earlier held roles at other major FMCG and retail companies such as ITC Limited and Amazon. His marketing experience spans personal care, surface care, food and fashion.

Jain said he was excited about bringing his learnings and insights from wider markets to the team. “I’m looking forward to working with the team to deliver purpose-led campaigns that not only showcase our product innovation, but also RB’s commitment to addressing big societal issues from water scarcity, through to germ-related illnesses,” he said.

Speaking about the market, RB Hygiene A/NZ, GM, Jérôme Lemaire, said consumers are demanding brands ‘do more’ and the company believed it had a responsibility to assist society and the environment.

“Each of our brands are purpose-led, seeking to drive lasting community support and impact,” he said. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Sign in