Reckitt Benckiser appoints new local marketing director

Saurabh Jain to build RB Hygiene brands as A/NZ marketing director

Reckitt Benckiser has appointed Saurabh Jain as the company’s director of marketing in Australia and New Zealand for its consumer hygiene portfolio.

Jain previously led strategic and creative marketing activity for the FMCG's disinfection portfolio. He replaces Arnaud Sudre, who after two years in the role, is moving to another position within the business.

In his new role, Jain will be responsible for building RB Hygiene brands, which include Pine O Cleen, Glen 20, Harpic, Easy-Off Bam, Mortein, Finish, Vanish and Air Wick.

Jain has been with Reckitt Benckiser for five years and earlier held roles at other major FMCG and retail companies such as ITC Limited and Amazon. His marketing experience spans personal care, surface care, food and fashion.

Jain said he was excited about bringing his learnings and insights from wider markets to the team. “I’m looking forward to working with the team to deliver purpose-led campaigns that not only showcase our product innovation, but also RB’s commitment to addressing big societal issues from water scarcity, through to germ-related illnesses,” he said.

Speaking about the market, RB Hygiene A/NZ, GM, Jérôme Lemaire, said consumers are demanding brands ‘do more’ and the company believed it had a responsibility to assist society and the environment.

“Each of our brands are purpose-led, seeking to drive lasting community support and impact,” he said. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: ABC's Leisa Bacon

In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.

More Videos

Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...

Abi TCA

CMOs: Let middle managers lead radical innovation

Read more

One failing brand tying up with another failing brand!

Realist

Binge and The Iconic launch Inactivewear clothing line

Read more

I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...

Nancy Tunick

The personal digital approach that's helping Vision RT ride out the crisis

Read more

I am 57 and diagnosed in June 2009. I had a very long list of symptoms, some of which were. Keeping right arm close to my side while walk...

Nancy Tunick

Gartner survey: CMO spending hit by COVID-19

Read more

Audible did such a great job on their marketing and at the same time, there are no false promises. The support, quality, variety all good...

Vitaliy Lano

Audible's brand plan to build the value of audiobooks

Read more

Blog Posts

MYOD Dataset: Building a DAM

In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

Kshira Saagar

Group director of data science, Global Fashion Group

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

Andy Gaunt

General manager, Fever-Tree Australia and New Zealand

Sign in