Woolies X GM of digital, media and data joins Cashrewards as chief product and marketing officer

After a successful stint driving the supermarket’s data, customer experience and rewards offerings, Steve Cuda joins cashback business at a time of expansion

Coupon rewards business, Cashrewards, has appointed Steve Cuda as its new chief product and marketing officer.

Cuda was most recently GM of digital, media and data at Woolies X, the supermarket’s digital, ecommerce, customer loyalty and customer services division. He spearheaded Woolworths’ digital media capabilities and was responsible for developing its data and marketing technology capabilities that underpin its personalised omni-channel customer experiences and launched numerous products such as the rewards hub, the Everyday Rewards app and the successful integration of Woolworths’ loyalty card into Apple Wallet.

Cuda also presided over the growth of Woolworths loyalty programme, Everyday Rewards, from Australia’s number three to be the country’s largest, with more than 12 million members. Prior to joining Woolworths in 2015, Cuda was head of membership and marketing at the NRMA.

Cashrewards’ CEO, Bernard Wilson, applauded Cuda’s track record across loyalty, digital marketing and retail.

“He has played an instrumental role in establishing a world-class digital and data division at Woolworths to drive extraordinary customer and supplier outcomes along with business growth across both physical and digital banners” Wilson said. 

Cuda said Cashrewards’ consumer proposition is both compelling and simple. “It gives people a very easy way to save money with no strings attached,” Cuba said.

“Cashrewards brings additional sales and customers who are highly engaged because of their experience with Cashrewards. I know the value of a business that can support a genuine three-way win for consumers, brands and the business itself."

The appointment comes as Cashrewards has been seeing a significant increase in both membership and engagement as customers turn to online options to save money. And after earlier in the year forming a partnership with MoneyMe to allow the digital consumer credit fintech’s Freestyle customers to earn cash back on purchases made online or instore using their MasterCard.

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