Former Flight Centre marketing chief joins local insurer tasked with further developing its marketing position
Joachim Holte has been appointed as the new chief marketing officer at Queensland-based insurer Youi, heading up its award-winning in-house marketing team.
Holte joins Youi from Flight Centre where he was also in the CMO role, and has previously held senior marketing roles with Kmart, Wego in Singapore and Wotif Group for the Australian and New Zealand business unit.
Holte said he was attracted to Youi because of its strong brand and market position and looked forward to helping take Youi to the next level.
Credit: Youi“Youi has built up a fantastic brand with a clearly differentiated proposition. The challenge to take that further and extend with the backing of a fantastic team was irresistible,” Holte said.
Youi CEO, Hugo Schreuder, said a CMO role was recently established to help Youi further strengthen its marketing campaigns, many of which are produced in-house.
“Youi is regarded as a leader in the marketing space, so we appointed a CMO that was capable of utilising marketing as a key driver of growth,” Schreuder said.
The appointment coincides with the exit from the business of chief growth officer, Fabrizia Roberto, and chief brand officer, Lukas Temple, who have helped drive Youi’s success through its marketing campaigns.
Schreuder praised both Roberto and Temple, who have most recently launched its COVID-19 relief campaigns, which supported more than 300,000 affected customers, he said.
“We wish them both every success for the future and thank them for their incredible work and dedication towards helping position Youi as one of Australia’s most trusted insurers.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
Anyone can become a victim of the sophisticated schemes set up by these scam websites. It's not about being smart; I don't consider mysel...
Mathieu Lecompte
ACCC takes Meta to court over scam cryptocurrency advertising
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players