Insurance group promotes senior marketing leader to cover all of the NRMA Insurance brand from a marketing and customer experience perspective
IAG has promoted senior marketing leader, Jane Merrick, to general manager, marketing and customer experience, within its Australian consumer division.
The new role sees Merrick leading marketing, product design, customer communications, customer relations and customer experience for the insurer’s largest personal insurance brand, NRMA Insurance.
Merrick was previously head of marketing for IAG’s personal insurance division and had overall responsibility for customer marketing for NRMA Insurance, SGIO and SGIC. Among her achievements was introducing the ‘NRMADE Better’ proposition.
She joined IAG back in 2009 as a senior manager for CRM and research.
“Through bringing together each of these disciplines we can leverage information and assets from across the business to help us create a more customised brand experience,” Merrick said in a statement.
“I’m excited to have the opportunity to connect insights from across these areas to develop a more compelling customer value proposition and in turn, better service our customers.”
IAG’s executive general manager, customer and underwriting, Tracy Green, said Merrick brings significant experience and an in-depth knowledge of the business and customers to the new post.
“Jane has been fundamental in building customer awareness and advocacy for our consumer brands during the seven years she has been with IAG,” she said.
Merrick has more than 20 years marketing experience and previously worked for Vodafone and American Express.
She was also one of 30 marketers selected to participate in the inaugural Marketing Academy, and was voted one of the top 50 most innovative marketers in our CMO 50 list for 2015.
IAG recently announced a restructure of its entire business in order to place more emphasis on customer experience and engagement.
You can read her profile in the CMO50 here.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Leaning into brand building is a key way IAG's NRMA and CGU businesses are getting through the COVID-19 pandemic, chief marketing officer, Brent Smart, says.
For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.
Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?
CMOs are looking to ensure investment decisions in marketing initiatives are good value for money. Yet they are frustrated in understanding the value of product placements within this mix for a very simple reason: Product placements are broadly defined and as a result, mean very different things to different people.
University of Adelaide Business School and University of South Australia
Great piece Katja. It will be fascinating to see how the shift in people's perception of value will affect design, products and services ...
Paul Scott
How to design for a speculative future - Customer Design - CMO Australia
Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...
Phil Davis
ACCC launches fresh legal challenge against Google's consumer data practices for advertising
“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...
Lawrence
Brand Australia misses the mark
IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...
JV_at_lAttitude_in_Cairns
Brand Australia misses the mark
Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...
Rochie Grey
Will 3D printing be good for retail?