Australia’s free digital television aggregator creates new senior marketing role
Freeview has appointed Scott Mota to the newly created role of marketing director.
Mota will play a key role in driving the new creative direction for the Freeview brand, including the appointment of a new creative agency. He reports directly to CEO, Liz Ross.
Mota has more than 15 years of content marketing experience across the broadcast, theatrical and home entertainment industries including as head of marketing for LifeStyle Channels at Foxtel, and senior marketing roles at Hasbro, Warner Bros and 20th Century Fox.
“We are delighted to welcome Scott to the team at this exciting time for the Freeview brand with the launch of FreeviewPlus, a world-first TV service for Australia,” Ross said. “Scott’s experience and skills make him the perfect fit for this role, and we look forward to having him on-board for the next phase of FreeviewPlus’ growth.”
Launched last September, FreeviewPlus incorporates an advanced, user-friendly free-to-air EPG experience. The service recently won the Best Enhanced TV Service at the prestigious International Interactive TV Awards 2015.
“Having worked across multiple content delivery platforms, I am excited to be joining the Freeview team, and to be working on such an innovative product in FreeviewPlus,” Mota said.
For the first time, FreeviewPlus delivers the Freeview networks’ Catch Up services from one place on TV screens. Using hybrid TV technology, access to Catch Up and other services is easy, with viewers simply using the coloured buttons on their remote.
Mota’s appointment is effective immediately.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
Anyone can become a victim of the sophisticated schemes set up by these scam websites. It's not about being smart; I don't consider mysel...
Mathieu Lecompte
ACCC takes Meta to court over scam cryptocurrency advertising
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players