How service heterogeneity is impacting engagement
Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.
Freeview appoints Scot Mota as marketing director
Australia’s free digital television aggregator creates new senior marketing role
Freeview has appointed Scott Mota to the newly created role of marketing director.
Mota will play a key role in driving the new creative direction for the Freeview brand, including the appointment of a new creative agency. He reports directly to CEO, Liz Ross.
Mota has more than 15 years of content marketing experience across the broadcast, theatrical and home entertainment industries including as head of marketing for LifeStyle Channels at Foxtel, and senior marketing roles at Hasbro, Warner Bros and 20th Century Fox.
“We are delighted to welcome Scott to the team at this exciting time for the Freeview brand with the launch of FreeviewPlus, a world-first TV service for Australia,” Ross said. “Scott’s experience and skills make him the perfect fit for this role, and we look forward to having him on-board for the next phase of FreeviewPlus’ growth.”
Launched last September, FreeviewPlus incorporates an advanced, user-friendly free-to-air EPG experience. The service recently won the Best Enhanced TV Service at the prestigious International Interactive TV Awards 2015.
“Having worked across multiple content delivery platforms, I am excited to be joining the Freeview team, and to be working on such an innovative product in FreeviewPlus,” Mota said.
For the first time, FreeviewPlus delivers the Freeview networks’ Catch Up services from one place on TV screens. Using hybrid TV technology, access to Catch Up and other services is easy, with viewers simply using the coloured buttons on their remote.
Mota’s appointment is effective immediately.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...
Eko Prasetyo Utomo X
Salesforce: The age of the marketing campaign is over
Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...
Ben Tate
Marketing professor: For Holden, brand nostalgia ain’t what it used to be
Your blog post is really good and informative. Thanks for taking time to provide us this useful information with us.Auto wrapping uaeADF ...
Yes Machinery
Image intelligence:10 must-see infographics for marketers
A debt of gratitude is in order for sharing this marvelous information.I have taken in numerous things from your post
digitech Classes
Lumen CMO strives to make the brand synonymous with anti-ageism
Commercial.
Djordje Milutinovich
Understanding customer experience from the inside out