Freeview appoints Scot Mota as marketing director

Australia’s free digital television aggregator creates new senior marketing role

Freeview's newly appointed marketing director Scot Mota
Freeview's newly appointed marketing director Scot Mota

Freeview has appointed Scott Mota to the newly created role of marketing director.

Mota will play a key role in driving the new creative direction for the Freeview brand, including the appointment of a new creative agency. He reports directly to CEO, Liz Ross.

Mota has more than 15 years of content marketing experience across the broadcast, theatrical and home entertainment industries including as head of marketing for LifeStyle Channels at Foxtel, and senior marketing roles at Hasbro, Warner Bros and 20th Century Fox.

“We are delighted to welcome Scott to the team at this exciting time for the Freeview brand with the launch of FreeviewPlus, a world-first TV service for Australia,” Ross said. “Scott’s experience and skills make him the perfect fit for this role, and we look forward to having him on-board for the next phase of FreeviewPlus’ growth.”

Launched last September, FreeviewPlus incorporates an advanced, user-friendly free-to-air EPG experience. The service recently won the Best Enhanced TV Service at the prestigious International Interactive TV Awards 2015.

“Having worked across multiple content delivery platforms, I am excited to be joining the Freeview team, and to be working on such an innovative product in FreeviewPlus,” Mota said.

For the first time, FreeviewPlus delivers the Freeview networks’ Catch Up services from one place on TV screens. Using hybrid TV technology, access to Catch Up and other services is easy, with viewers simply using the coloured buttons on their remote.

Mota’s appointment is effective immediately.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

How do we break out of our marketing echo chambers?

Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.

Steve O'Farrell

Managing Partner, The Royals

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in