Andrew Knott leaves NAB

Chief marketing officer leaves the organisation after two-and-a-half year stint and brand transformation program

Andrew Knott
Andrew Knott

In a shock departure, National Australia Bank’s CMO, Andrew Knott, is leaving the organisation after two-and-a-half years in the role.

The former McDonalds regional media and digital leader was recruited by NAB to fill the shoes of Sandra de Castro, who left the banking institution in July 2015 after more than four years.

Prior to joining the banking group, Knott was chief digital officer for advertising agency, Euro RSCG (Havas Worldwide), where he oversaw the digital agenda across social, mobile and content. Knott’s resume also includes senior marketing and digital roles, such as VP of marketing at Salesforce.com, and VP of strategy and operations at Ogilvy across Australia and Asia.

NAB chief operating officer, Antony Cahill, said Knott will be leaving NAB in early July. He highlighted Knott's transformative approach to marketing, with market-leading capabilities in digital and customer analytics, executing in a highly personalised and customer relevant way at scale.

“Andrew joined us two-and-a-half years ago and, in that time, has re-positioned the NAB brand under More Than Money; a brand proposition that works for the entire NAB organisation. Most importantly he has focused on people – bringing key talent to supplement the existing team and providing career development and leadership opportunities,” Cahill said. 

The brand repositioning work earnt Knott #20 place on the 2017 CMO50 list.

“While I’m disappointed to see Andrew leave NAB, we have spoken about his new role at length and Andrew will be leaving NAB on strong terms. Furthermore, Andrew’s appointment is in part due to the strong performance of the marketing team and it is pleasing to see this being recognised externally. Andrew is leaving on good terms and is working with me to find a successor.” 

Knott said It is with genuine regret that he leaves "one of the best marketing roles in the country".

"It has been a privilege to lead this extraordinary team and to do some of the best work of my career,” he said.

The news follows the NAB server outage on the weekend which prompted NAB to publish a full-page print apology.

The outage downed ATMs, EFTPOS and online banking across the country and occurred at a time when Australian banks are already suffering serious brand damage through the Banking Royal Commission.

In an effort to ‘make it right’, NAB promised to compensate business customers who suffered losses in the apology.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Beautiful article.

Hodlbaba

15 brands jumping into NFTs

Read more

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...

Anna Duda

Report: 10 digital commerce trends here to stay

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in