SuperFriend brings on new head of marketing

Danielle Clarke has extensive experience in marcomm roles, spanning two decades in senior positions in corporate and industry super funds

Danielle Clarke
Danielle Clarke

Former NAB communications staffer, Danielle Clarke, has clinched SuperFriend’s newly-created head of marketing and communications role.

Clarke has extensive experience in marketing and communication roles, spanning two decades in senior positions in corporate and industry super funds.

“It’s an interesting time to join the SuperFriend team while the financial services industry is going through a period of unprecedented change. I look forward to helping the team collaborate with our partner funds to improve employee and member wellbeing outcomes,” Clarke said in a statement.

SuperFriend - the workplace wellbeing partner of the superannuation and insurance industry - is a mental health organisation that partners with the financial sector to improve the mental health and wellbeing of their people and organisations by customising solutions to suit their specific needs.

Clarke joins SuperFriend from a stint at NAB Super managing member communications. Prior to this, Clarke spent six years at UniSuper managing member communications, and before that, she was communications consultant at Mercer, providing superannuation funds with stratkeegic communication advice.

SuperFriend CEO, Margo Lydon, said Clarke brings to Superfriend a wealth of experience across the superannuation space. Clarke will report directly to Lydon.

“Since 2012, more than 15,000 employees have increased their knowledge and skills around mental health and wellbeing in the workplace by participating in SuperFriend’s programs. Danielle’s passion for raising awareness of workplace mental health and wellbeing and being able to understand members’ needs will be of immense value to SuperFriend and our partners.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

I should check these guidelines. I think it's important for me. Thanks for the info!

Juana Morales

IAB releases social media comment moderation guidelines

Read more

I didn't know about that. Thanks!

Jamison Herrmann

Twitter 'recap' helps you catch up with missed tweets

Read more

😂😂😂😂😂😂😂😂

Max Polding

What it takes to turnaround an iconic Australian brand

Read more

I spend a lot of time in my professional life as a provider of marketing solutions trying to persuade customers that CX, UX, UI and Custo...

sketharaman

Gartner VP: Why CMOs and CIOs must band together to make CX a discipline

Read more

I live the best deals at LA Police Gear.

Tyrus Rechs

6 Ways to ramp up Social Media to Your Web Design

Read more

Latest Podcast

More podcasts

Sign in