NAB drops GM brand experience role in marketing function reshuffle

Outgoing CMO, Andrew Knott, confirms the departure of GM of brand experience and new reporting structure in the marketing function

NAB is dropping its GM of brand experience role and elevating a number of brand managers to directly report to the CMO as part of a reshuffle of its marketing function.

NAB outgoing CMO, Andrew Knott, confirmed the departure this week of the bank’s general manager of brand experience, Michael Nearhos, as part of a realignment of the marketing function aimed at improving the way brand experience is managed.

As a result, NAB’s head of group brand and head of media and partnerships will now both directly report to the CMO, while other brand experience teams will report into other members of the marketing leadership team.

In a statement, Knott thanks Nearhos for his five-year contribution to the team, highlighting his work to reposition the NAB and MLA brands through initiatives such as the overarching ‘More than Money’ campaign, NAB AFL Mini Legends and NAB AFL Women’s, plus MLC ‘Let’s Save retirement’ and MLC ‘Life Unchanging’ campaigns.

“Michael has been an outstanding and tireless contributor to NAB, and it is because of his work leading the repositioning of both the NAB and MLC brands that this structural change to NAB marketing is possible,” he said.

“Personally, I thank Michael for his friendship, counsel and passionate focus on NAB’s customer, brands and in our people.”

Nearhos said he’d enjoyed five diverse years at the NAB. He has not confirmed his next professional move.

“From transforming our brands and communications, to supporting young people and women in sport, I’ve loved leading such a passionate and talented team of people to deliver strong customer, community and business impacts,” he said.

As part the executive changes, NAB’s enterprise events team will now report to GM of business marketing, Suzana Ristevski, while local area marketing will be under the jurisdiction of the GM of consumer marketing, Karen Ganschow. These two senior leaders were brought on by Knott 18 months ago as part of a new-look marketing leadership team. NAB’s content and social team will also now be the responsibility of GM of digital marketing, Dylan Keath.

The changes come just weeks after NAB confirmed the forthcoming departure of Knott in July after a two-and-a-half year stint with the bank. A NAB spokesperson said the bank hopes to announce an acting CMO shortly.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRdsfjhsd jfhskjdhfjsdhfkjhsfdjksdf...

Julia Suzi

Isentia takes reputation analysis mainstream

Read more

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRsdfhsdkj fhksjdhf djfheowiruoiuweoirer...

Julia Suzi

5 fascinating facts about the CMO50 2019

Read more

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRtkjrh kjewhrjhwejrhweoioruoiurew...

Julia Suzi

How Aquila is rebranding for the casual bloke

Read more

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRdsfksdjf lkjsdlfjksdf

Julia Suzi

First pics: CMO50 2019 dinner - Slideshow - CMO Australia

Read more

https://www.google.com/sear...

Julia Suzi

CBA, NAB, Telstra sign on for AI ethics principles trial

Read more

Latest Podcast

More podcasts

Sign in