Fostering strong culture, delivering a new approach to millennials, and demonstrating vulnerability to create connections are some of the key lessons learned by 2016 Marketing Academy scholars after a nine-month journey of learning.
Australian car sales website, Carsales.com.au, is recognising the power of context to utilise data, insights and context and drive advertising success.
Berlin-based international food company, HelloFresh, has implemented a converged data platform for deeper data analysis in a bid to optimise customer experience and business operations worldwide.
Mid market online retailers are struggling with time constraints and the pressure to deliver a holistic view of customers via integrated commerce marketing automation technologies, according to a global Bronto Software executive.
Airmarket has launched a mobile advertising platform that combines hyper-location data with programmatic technology, a format the company said will alter the way brands engage with customers on their mobile devices.
Village Roadshow is at the forefront of fighting piracy in Australia, according to Village Cinemas, general manager of sales and marketing, Mohit Bhargava, who says despite being one of the wealthiest and most law abiding nations in the world, Australians are some of the worst offenders of piracy.
Dubbo country boy turned city sophisticate, Craig Davis, packed in his jet-setting, high flying global advertising career of 25 years - living the high life in Hong Kong and London and working with many of the world’s biggest brands - to venture back to Australia.
From launching a new customer nurture program to leading the agency selection process (which took an innovative approach and focused on the cultural fit of the teams), Aussie Home Loans general manager of customer experience and technology, Richard Burns, has a lot to smile about.
Stockland general manager, group marketing, Ben Allen, has been busy completely transforming the brand and marketing strategy, and introducing design thinking and more co-creation research practices into the development of new initiatives or product development.
A gentle nudge by a concerned university professor changed Lisa Winn’s career path. The Kiwi-born marketing professional, who is the marketing director of Coca Cola South Pacific, says this ‘pivotal moment’ changed the course of her life.
One of the proudest moments in the last 12 months for RSPCA’s Paige Gibbs was the establishment of a multidisciplinary team that brought together traditional fundraisers and social media resources.
The man leading nbn’s marketing and community affairs, Kent Heffernan, says he is most proud of the fact the team doubled its engagement score, putting the group within the top 20 per cent of most engaged teams in Australia.
He is a man on a mission: He wants to challenge and transform perceptions of eBay from a second-hand auction house to ideal destination for brand new products - and continue to secure the Silicon Valley stalwart as an innovative leader.
Global doughnut chain, Krispy Kreme, has a massive focus on digital, tallying a digital spend of 75 per cent, up from 50 per cent the previous year, and 20-30 per cent the year before - an aggressive move that aims to give customers a seamless experience and push the boundaries of innovation.
While marketing and IT decision makers agree a fully comprehensive digital marketing platform is crucial for customer loyalty and business growth, the lion’s share of brands are unprepared for driving the growth of online commerce, according to a new global study.
