Stories by Jennifer O'Brien

Leadership

Next-generation CMOs reveal keys to cultural success

Fostering strong culture, delivering a new approach to millennials, and demonstrating vulnerability to create connections are some of the key lessons learned by 2016 Marketing Academy scholars after a nine-month journey of learning.

Digital Marketing

Airmarket rolls out location-based mobile ad platform

​Airmarket has launched a mobile advertising platform that combines hyper-location data with programmatic technology, a format the company said will alter the way brands engage with customers on their mobile devices.

CMO50 2016 #26-50: Mohit Bhargava, Village Cinemas Australia

​Village Roadshow is at the forefront of fighting piracy in Australia, according to Village Cinemas, general manager of sales and marketing, Mohit Bhargava, who says despite being one of the wealthiest and most law abiding nations in the world, Australians are some of the worst offenders of piracy.

CMO50 2016 #6: Craig Davis, Sendle

​Dubbo country boy turned city sophisticate, Craig Davis, packed in his jet-setting, high flying global advertising career of 25 years - living the high life in Hong Kong and London and working with many of the world’s biggest brands - to venture back to Australia.

CMO50 2016 #26-50: Richard Burns, Aussie Home Loans

From launching a new customer nurture program to leading the agency selection process (which took an innovative approach and focused on the cultural fit of the teams), Aussie Home Loans general manager of customer experience and technology, Richard Burns, has a lot to smile about.

CMO50 2016 #26-50: Ben Allen, Stockland

​Stockland general manager, group marketing, Ben Allen, has been busy completely transforming the brand and marketing strategy, and introducing design thinking and more co-creation research practices into the development of new initiatives or product development.

CMO50 2016 #4: Lisa Winn, Coca-Cola South Pacific

​A gentle nudge by a concerned university professor changed Lisa Winn’s career path. The Kiwi-born marketing professional, who is the marketing director of Coca Cola South Pacific, says this ‘pivotal moment’ changed the course of her life.

CMO50 2016 #26-50: Paige Gibbs, RSPCA NSW

One of the proudest moments in the last 12 months for RSPCA’s Paige Gibbs was the establishment of a multidisciplinary team that brought together traditional fundraisers and social media resources.

CMO50 2016 #26-50: Kent Heffernan, nbn

​The man leading nbn’s marketing and community affairs, Kent Heffernan, says he is most proud of the fact the team doubled its engagement score, putting the group within the top 20 per cent of most engaged teams in Australia.

CMO50 2016 #3: Steve Brennen, eBay A/NZ

​He is a man on a mission: He wants to challenge and transform perceptions of eBay from a second-hand auction house to ideal destination for brand new products - and continue to secure the Silicon Valley stalwart as an innovative leader.

Digital Marketing

Why Krispy Kreme is on an unstoppable digital journey

​Global doughnut chain, Krispy Kreme, has a massive focus on digital, tallying a digital spend of 75 per cent, up from 50 per cent the previous year, and 20-30 per cent the year before - an aggressive move that aims to give customers a seamless experience and push the boundaries of innovation.

Report: Brands continue to struggle with online commerce

While marketing and IT decision makers agree a fully comprehensive digital marketing platform is crucial for customer loyalty and business growth, the lion’s share of brands are unprepared for driving the growth of online commerce, according to a new global study.

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Latest Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Focus on your customer experience not your NPS score. Fix the fucking problems and the customer support requests will go away.I currently...

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Bringing community thinking to Optus' customer service team

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Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

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Why flipping Status Quo Bias is the key to B2B marketing success

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good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

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Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

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This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

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Gartner 2022 Digital Experience Platforms reveals leading vendor players

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Blog Posts

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Whose responsibility is it to set the ground rules for agency collaboration?

It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.

Andrew Pascoe

Head of planning, Hatched

AI Ethics Part 2: Mitigating bias in our algorithms

In first part of this article series, we explored the various forms of AI bias, ways to understand and identify them. This second part will cover various tangible measures that can be undertaken to control, mitigate or remove these biases.

Kshira Saagar

Chief data officer, Latitude Financial Services

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