Westpac’s Andrew Howie sets sail for Amazon

Former head of advertising will take on head of brand role at the tech giant

Andrew Howie is leaving Westpac as head of advertising to take on Amazon Australia's head of brand post.

Howie, who’s leaving Westpac after nine months, confirmed with CMO he’s leaving, but also declined to comment on the specifics of the new role at Amazon.

Andrew Howie
Andrew Howie

Howie had joined the banking giant in a newly created role overseeing advertising. Prior to Westpac, he was group marketing manager for Meat and Livestock Australia (MLA).

As reported earlier in CMO, Howie has built a strong reputation for his ability to lead cut-through, daring campaigns during his more than four years with MLA, firstly as the marketing manager of consumer promotions, before rising to group manager of marketing in October 2015.

During his advertising career, he has worked with global brands including Vodafone, Virgin Mobile, Toyota, Mars Food, Wrigley, Lion Nathan, Qantas and Air New Zealand.

Westpac’s head of brand, advertising and media, Jenny Melhuish, said the team will miss Howie’s “energy and passion” and wish him the best in his new role.  

“We are always looking for great people to join our business and are currently recruiting for the role of head of advertising.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...

Salvador Lopez

Gartner highlights four content marketing platform players as leaders

Read more

Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Sign in