Westpac’s Andrew Howie sets sail for Amazon

Former head of advertising will take on head of brand role at the tech giant

Andrew Howie is leaving Westpac as head of advertising to take on Amazon Australia's head of brand post.

Howie, who’s leaving Westpac after nine months, confirmed with CMO he’s leaving, but also declined to comment on the specifics of the new role at Amazon.

Andrew Howie
Andrew Howie

Howie had joined the banking giant in a newly created role overseeing advertising. Prior to Westpac, he was group marketing manager for Meat and Livestock Australia (MLA).

As reported earlier in CMO, Howie has built a strong reputation for his ability to lead cut-through, daring campaigns during his more than four years with MLA, firstly as the marketing manager of consumer promotions, before rising to group manager of marketing in October 2015.

During his advertising career, he has worked with global brands including Vodafone, Virgin Mobile, Toyota, Mars Food, Wrigley, Lion Nathan, Qantas and Air New Zealand.

Westpac’s head of brand, advertising and media, Jenny Melhuish, said the team will miss Howie’s “energy and passion” and wish him the best in his new role.  

“We are always looking for great people to join our business and are currently recruiting for the role of head of advertising.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

It's a pretty interesting article to read. I will learn more about this company later.

Dan Bullock

40 staff and 1000 contracts affected as foodora closes its Australian operations

Read more

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

Latest Podcast

More podcasts

Sign in