Stories by Jennifer O'Brien

Brands today need to “get an unfair share of culture” and learn from Trump if they want to eclipse the competition and attract customers in the age of escalating content, IAG’s CMO claims.

​Transport for NSW reconfirmed its commitment to the use of CRM and smart apps as it looks to take the next step in its digital transformation journey, aiming to put the customer at the centre of everything.

Football Federation Australia (FFA) “stopped talking only football” as it pushed out a non-traditional digital marketing campaign that aimed to make real connections with desired fans - particularly kids and young males - to support the Hyundai A-League.

The marketing industry is “misled by data attribution” and the models that are in place, said eHarmony managing director, Nicole McInnes, who addressed a crowd of marketers at ad:tech Sydney 2017.

​Is Snapchat the new sweet spot for brands? The company, which recently recorded the tech industry's biggest IPO in years, has come into the spotlight by brands and agencies alike.

​Personalised video agency, Data Creative, has named former Publicis digital head, Matt Bates, as its new CMO, a move that coincides with the company's global expansion plans and a handful of company wins.

For traditional utility players like EnergyAustralia, steeped in regulation and red tape, the move to modernise and transform the company to a customer-led approach isn’t easy.

Storytelling is crucial in building and crafting an organisation’s customer experience and agility efforts, according to top marketers and technology leaders from AMP, OPSM, Aussie, and Vision Critical.

Understanding customers is key to driving a successful business strategy in the age of digital disruption, according to ANZ’s group executive of digital banking, Maile Carnegie, who spoke at today’s Australian-Israel Chamber of Commerce (AICC) event in Sydney.

The Cronulla Sharks clinched the 2016 premiership with a 14-12 win over the Melbourne Storm, ending a 49-year drought for the club. It was a momentous moment countless fans had been waiting for all of their lives.

​Businesses are increasingly using Snapchat as an alternative to other social media sites in a bid to reach target audiences and communicate in a direct form with followers, without getting too personal, according to a new survey by Snaplytics.

​Controversial comments made by Procter and Gamble’s brand chief, Marc Pritchard, about the “murky” and “fraudulent” digital marketing practices - and the FMCG giant’s plans to overhaul its agency contracts and embrace transparency and viewability standards - has met with agreement and welcome relief by some industry players.

Queensland Airports Limited (QAL) says its new Wi-Fi and location analytics capabilities will help improve workflow management, reduce wait times and help it deliver targeted marketing campaigns to airport travellers.

Artificial Intelligence (AI) in the form of ‘Larry, the Digital Analyst’ will soon be relied upon for various sales and marketing functions within Detmold Group, a South Australian family owned and operated manufacturer of paper and board-based packaging products.

Buzinga marketing and brand manager, Katelyn Duckworth, is driving a multi-faceted digital strategy - a task made easier given she has vast experience in digital leadership.