Stories by Jennifer O'Brien

Former NAB CMO, Andrew Knott, is reportedly venturing overseas and taking on a newly created role at JPMorgan Chase in the US as its first-ever chief media officer.

ThinkTV, on behalf of its shareholders Foxtel/MCN, Network Ten, Nine, and Seven West Media, want the creation of a media briefing portal that makes it simpler for advertisers and their agencies to buy TV inventory.

One well-established Australian electrical goods wholesaler is using the power of personalisation and email marketing automation to enhance the customer experience and propel its industry sector into the digital age.

Australians are either ‘not sure’ or only ‘somewhat understand’ how several leading apps use and/or share their data, according to a new Roy Morgan privacy study.

Looker CMO, Jennifer Grant, is eager to test machine learning on its website and investigate new martech tools to see how the company can continue to optimise and grow the business.

Large established companies need to take a “best of both worlds” approach to innovation in order to be competitive and meet ongoing consumer expectations, according to Daniela Simpson, a FMCG executive and a newly appointed general manager of a $1.1 billion candy and fruit snacks business unit of Ferrero USA.

Building a modern-marketing function - and injecting and maintaining ‘cultural’ elements like back-end collaboration - is easier said than done, according to a group of marketing chiefs speaking at the second annual CMO Momentum.

Australian consumers don’t care about brand loyalty when shopping, and price is the main factor driving it, according to a new local marketing report.

Cracker Barrel's former chief marketer, Chris Ciavarra, has bucked the trend and landed himself a board role, a feat he recognises isn’t always possible for today’s modern marketing professionals.

Looker CMO, Jennifer Grant, didn’t always envision a career in marketing. In fact, she had her heart set on being an actress. That was, until she realised business - marketing in particular - was her true calling.

T2 CEO, Nicole Sparshott, is on a big mission: To take a 22-year-old Australian business centred around the humble tea leaf and all its trappings, and infuse it into the mindset of a new generation of customers and the rest of the world.

National Heart Foundation CMO, Chris Taylor, is carving out a new consolidated marketing strategy amid sweeping transformational changes to the organisational structure. He is tasked to develop a single marketing function for the national body for the first time.​

Joanne Crewes knows all too well about pressure. Business and marketing pressure, that is. As Procter and Gamble’s (P&G) former president of the Global Prestige Business, she managed a US$4 billion business unit.

Unilever CMO, Keith Weed, has been crowned the world’s most influential CMO, followed by GE’s Linda Boff and Twitter’s Leslie Berland, all key figures driving transformational change within and outside their organisations.

As Camp Australia’s first-ever CMO, Tom Dusseldorp, is on a journey to help lead the traditional 30-year-old bricks and mortar business further and deeper into the world of digital.