Stories by Jennifer O'Brien

G Adventures is using the power of dynamic remarketing to turn potential travellers’ exploration aspirations into sales, according to its digital marketing executive, Matthew Todd.

Mirvac Retail’s fresh digital partnerships with foodora and Mall Ops are part of a wider digital marketing and CX strategy aimed at lifting customer connectedness.

UBank’s CMO says the launch of RoboBrain, a hyper-personalised cognitive assistant, is dramatically improving customer response times and a massive leap forward in the bank’s AI journey.

The ‘expectation gap’ between companies and consumers has widened, with marketers rating themselves more than twice as high (106 per cent) as consumers in delivering great customer experiences (CX).

As head of marketing during one of the biggest tech mergers in the history of IT, Dell EMC’s Helen Dean has had a pretty big and intense year. And while it wasn’t exactly a walk in the park, she describes it as a surprisingly smooth transition thanks to a strategic approach to communication and culture.

Australian businesses have reportedly become the first across Asia-Pacific to gain the ability to sell via Instagram, thanks to the rollout of ‘Shopping’ across the country.

In the age of disruption, increasing numbers of marketing professionals are gaining roles at startup and industry disruptive organisations.

DC Thomson Consumer Products, parent company of Wild & Wolf and Australian-based Parragon Publishing, is on a mission to become more customer-focused as it adopts a customised e-commerce platform and pushes digital capability across its brands.

Technology and data are transforming customer service support in unprecedented ways, making the pursuit of it a strategic priority for CMOs. In our latest Food for Thought series we asked leading marketers: What ways are technology and data transforming customer service and support?

AMP is on a quest to deliver enhanced ‘customer experiences’ and is using the power of artificial intelligence (AI) - as part of the recent Salesforce platform adoption - in order to offer ‘mass personalisation’ to customers and advisers.

MyBudget, Coopers Brewery and Sweat are all very different companies, but all have two important things in common: Marketing is at their core and data analytics at their fingertips.

Online surf and skate fashion retailer, SurfStitch, is eyeing artificial intelligence (AI) as it continues to ramp up the consumer shopping experience and take advantage of its newly adopted commerce cloud platform.

Continuous innovation in business is the “critical path” to deliver a seamless and effortless customer journey, according to AMP group executive, technology and operations, Craig Ryman.

Online genealogy company, Ancestry, is using a data-driven approach to capture ‘real-life’ customer moments in Australian-made videos and local digital in order to deliver authentic personalised experiences.

Stanford Peace Innovation Lab co-director, Mark Nelson, is calling on CMOs to use technology, and particularly 'peace data', in order to bolster brand purpose while also making inroads and a positive impact towards achieving global peace.