Brand ‘stickiness’ requires a marketer to break predictability and establish a means by which the consumer needs to actively recall relevant information to themselves, according to Harvard neuroscientist, Professor Jared Cooney Horvath.
G2 Crowd has scooped HubSpot’s Ryan Bonnici as its new CMO to lead global marketing strategy, replacing Adrienne Weissman, who’s been named chief crowd officer and executive vice-president of partnerships.
With Amazon officially opening up shop in Australia, local retailers are ‘bracing for impact’ and grappling with the ensuing business and marketing implications in what’s considered an already tough retail environment.
Brands will increasingly use artificial intelligence (AI) strategies to prioritise personalisation at scale, while ‘fake news’ will continue to influence social strategies as ‘trust declines, while peer influence will rise,” according to Hootsuite’s third annual Social Trends Report.
Too many organisations are still suffering from a disjointed approach to customer experience as they look to digitise their businesses, OpenText’s CX expert claims.
The majority of Australian companies see the benefits of content marketing for building audiences and long-term relationships provided they deliver high-quality content to customer, according to a Content Marketing Institute (CMI) and ADMA report.
At least two-third of global digital display advertising will be sold programmatically by 2019, up from 59 per cent in 2017, according to Zenith Programmatic Marketing Forecasts.
Getting personalised messages at the right time via a customer’s preferred channel is a big hit with Link DigiCom, a communications service provider that’s scooped up Quadient Inspire technology in a bid to boost its client communications.
Australian online fashion site, Show Pony Group (Showpo), has scooped up the AI-optimised marketing platform from Emarsys in a bid to deliver omnichannel experiences and enhanced personalisation as part of its marketing strategy.
ABC’s Leisa Bacon is a “complete content junkie”. She’ll even be the first to say so - and that’s a good thing considering she’s director of audiences for the nation’s public broadcasting network and working to make a difference in the community.
Sendle is growing up. The Australian-born logistics startup is shedding its newbie-esque, infantile trappings and speedily transforming into a mature operation, courageously taking on big incumbents like Australia Post at the same time.
Universities are smack bang in the middle of a perfect storm, working to prepare students for jobs, careers and industries of the future while undergoing massive industry disruption at the same time, according to Curtin University CMO, Tyron Hayes.
Rockend has been in the property software game for more than 35 years, providing real estate and strata software solutions to agents and strata managers across Australia and New Zealand. But it’s the group’s more recent voice of customer and employee efforts that are paying fresh dividends.
Dropbox has unleashed the biggest change to the company’s brand in its 10-year history, and global CMO Carolyn Feinstein is banking the bold repositioning will help eliminate the “grind and mania” that modern workers face and deliver a more ‘collaborative’ work environment.
While the role of marketing is becoming increasingly critical to organisations’ core operations, many marketing leaders are still battling for a seat at the table, according to Avaya head of marketing, Michelle Sheehan.
