The majority of advertising, marketing and media professionals are “uninformed” about the media consumption habits and attitudes of ‘normal’ Australians, according to findings in ThinkTV’s first AdNation 2017 study.
University of South Queensland (USQ) is on a mission to enhance digital engagement with customers across multiple touchpoints in real-time, and boost personalisation interaction across all channels.
US agency, sparks & honey, is using cultural mapping through data and social insight to identify emerging cultural trends, helping brands make important decisions and gain greater insights at the tipping point of their popularity.
As the owner of Sydney-based digital engagement agency, Permission, Rick Merten said he eats his own dogfood. In doing so, the agency adopted the Act-On marketing automation platform in a bid to get cohesion across its internal sales and marketing functions, but to do the same for client businesses.
Allan Godfrey is in the business of saving lives. And as general manager of marketing of WA’s Royal Life Saving Society (RLSS), he is using a mix of digital technologies in order to modernise and strengthen its social enterprising efforts and better engage with the community.
Like a lot of companies, being old isn’t good enough anymore for Perpetual, its senior manager of digital content, John Joyce, said.
Innovation happens in the space within the mess, according to IAG’s director of human-centred design.
Companies with a ‘design seat’ at the highest levels of decision-making, and tout a ubiquitous ‘design thinking mindset’ throughout the company are resonating with customers, according to Forrester principal analyst Ryan Hart.
Property seekers on realestate.com.au can take a walk through their potential new home thanks to a virtual reality property app, one of many digital initiatives being deployed to cater to shifting consumer demands, according to REA Group head of digital, Val Brown.
Australian entrepreneur, Nick Bell, the man behind WME, one of the largest digital marketing agencies in the country, has sold the company to Melbourne IT for $39 million.
Goodlife Health Clubs’ move to adopt real-time analytics and souped up business intelligence has delivered rapid transformation for the fitness firm.
UNSW’s dedicated new marketing division is beefing up its digital marketing strategy as it looks to centralise operations and make marketing a formidable force, according to its newly appointed vice-president international marketing and communications.
Lego Australia's senior director of marketing, Troy Taylor, has clinched the general manager role of Lego’s Hong Kong, Taiwan and Macau business - a post that will see him build brand awareness and put more brick into the hands of children at a time of digitisation and shrinking physical play times.
Goofy and confused polish couple, Estelle and Gary, are powerful brand ambassadors helping iSelect achieve cut through with audiences and outperform the wider insurance market, its CMO says.
Ebiquity chief strategy officer, Nick Manning, delivered a scathing review of the media supply chain at last week’s AANA event, attacking programmatic and highlighting some of the other major challenges associated with the lack of media transparency in the advertising industry.
