Andrew Knott takes on JPMorgan Chase role in US

Knott clinches ‘first-ever’ chief media officer role at US financial services firm

Andrew Knott
Andrew Knott

Former NAB CMO, Andrew Knott, is reportedly venturing overseas and taking on a newly created role at JPMorgan Chase in the US as its first-ever chief media officer.

According to multiple news reports, Knott will be responsible for the bank’s paid, owned and earned media. He will report to CMO Kristin Lemkau.

The news comes as NAB Australia has confirmed to CMO that Suzana Risteveski is now the acting CMO of the bank, replacing Knott, who announced his departure in May and left the company this month.  

Prior to Knott’s CMO role at NAB, he was the vice-president of media and digital for McDonald’s APAC. He has also worked as chief digital officer for advertising agency, Euro RSCG (Havas Worldwide), where he oversaw the digital agenda across social, mobile and content.

Knott’s resume also includes senior marketing and digital roles, such as VP of marketing at Salesforce.com, and VP of strategy and operations at Ogilvy across Australia and Asia. 

He was initially recruited by NAB to fill the shoes of Sandra de Castro, who left the banking institution in July 2015 after more than four years.

As reported earlier in CMO, NAB chief operating officer, Antony Cahill, said Knott delivered a transformative approach to marketing while at NAB, delivering market-leading capabilities in digital and customer analytics, which executed in a highly personalised and customer relevant way at scale.

“Andrew joined us two-and-a-half years ago and, in that time, has re-positioned the NAB brand under More Than Money; a brand proposition that works for the entire NAB organisation. Most importantly he has focused on people – bringing key talent to supplement the existing team and providing career development and leadership opportunities,” Cahill told CMO.

The brand repositioning work earnt Knott #20 place on the 2017 CMO50 list.

CMO also recently reported that NAB dropped its GM of brand experience role and has elevated a number of brand managers to directly report to the CMO as part of a reshuffle of its marketing function.

Michael Nearhos, the bank’s general manager of brand experience, left the company as part of a realignment of the marketing function aimed at improving the way brand experience is managed.

As part the executive changes, NAB’s enterprise events team will now report to Ristevski - formerly the GM of business marketing and now the acting CMO - while local area marketing will be under the jurisdiction of the GM of consumer marketing, Karen Ganschow.

According to CMO, these two senior leaders were brought on by Knott 18 months ago as part of a new-look marketing leadership team. NAB’s content and social team will also now be the responsibility of GM of digital marketing, Dylan Keath.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Time is of the essence, especially for customer service teams. With chatbots, you can interact and assist customers at a larger scale, al...

Jai

Triple-digit customer database growth, personalised engagement become reality for Stone & Wood

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in