​Virtual reality (VR) is becoming a game changer in the events industry, pre and post event, said a leading events management company.

All the latest martech and adtech news this week from HCL, ReachLocal, Hootsuite, Adobe, McDonald's, Dynamic Yield, Pocketmath, Intercom, Domo, Salesforce, TripleLift, and more.

​While marketing a product to developers may be different in many ways, there are many similarities, says the CMO of Twilio, Sara Varni.

Data is the foundation tool enabling brands to build trust with consumers. So what does it take to actually put it to use in building personalisation and engagement into your marketing and digital efforts?

Better reporting, stronger and more relevant community engagement and transparency are just some of the wins Victoria Police’s online communications manager has seen since deploying a new social management platform six months ago.

Cross-functional teams empowered to make decisions based on what needs to change as well as customer feedback have been key to making digital sales transformation successful at Westpac.

All the latest martech and adtech news this week from Usabilla, Salesforce, Nuance, Spredfast, Lithium, Taboola, Integrate, InMoment, Bluecore, and more.

The world is experiencing a crisis of trust as digital and the fourth industrial revolution disrupt industries and jobs. And it's the way organisations harness technology for customer good that will get us through it.

All the latest martech and adtech news this week from Taptica, Switch Media, Twilio, Optimizely, Lotame, Flamingo Ai, Google, Salesforce, Pipeliner, Pegasystems, and more.

​Sqware Peg, a digital transformation company and the first Salesforce partner in Australia, has been acquired by Simplus.

All the latest martech and adtech news this week from Freshworks, Microsoft, Salesforce, Datorama, Cision, PubMatic, Qlik, Zeta Global, Blippar, and more.

Xero has today launched its new My Cases feature within Xero Central, which uses machine learning to personalise content and speed up response time, for a better customer experience (CX).

RMIT Online has launched a new short course in Salesforce CRM as part of ambitions to close Australia’s technology skills gap.

​It's been a big year of transformation once more for chief marketing officers worldwide. Faced with ever-increasing pressure from the c-suite to prove their worth, drive business growth, transform and innovate go-to-market models through digital and own end-to-end customer experience, there's no shortage of work to be done to prove their value.

Bringing email marketing in-house is not only helping Flight Centre improve its speed to market, it’s also the trigger for a more insights-led approach to customer communications.

Three in 10 A/NZ marketers are tapping artificial intelligence (AI) to improve customer experiences even as a third feel the pinch of balancing personalisation with privacy, a new report has found.

REA Group's executive manager of customer platforms, Shane Williams,​ has a busy few years ahead of him. Having just implemented a sales and service CRM across the business, he is now turning his attention to optimising marketing automation, migrating legacy data, and managing a system to create a single view of customer, no matter what business line that customer traverses.

​An aggressive four-month transformation program has delivered Sydney Olympic Park Authority (SOPA) the streamlined systems, customer journey roadmap and data foundations vital to fulfilling its 2030 masterplan for a revitalised residential and events destination.

All the latest martech and adtech news this week from Quizjam, Salesforce, Crayon, Yellowfin, Samanage, indaHash, Sojern, Zoho, Brandwatch, and more.

RedBalloon parent company, Big Red Group (BRG), says its acquisition of extreme and adventure experiences aggregator, Adrenaline.com.au, will make it the third-largest experiences provider globally. And according to its co-founder and spokesperson, Naomi Simson, the acquisition is just the start of its plans to ensure Australian businesses successfully get a piece of the experiences pie against global competitors.

All the latest martech and adtech news this week from Roy Morgan, Taboola, VoiceFoundry, Amazon, Soul Machines, Genesys, Salesforce, LiveChat, Smaato, and more.