All the latest martech and adtech news this week from Salesforce, Meltwater, Aprimo, Impact Radius, and more.

All the latest martech and adtech news this week from SAS and Data Republic, Genesys, Hypetap, Zoho, Qualtrics, Salesforce and Dropbox, Brand Metrics and more

Org structure and design has failed to keep up with the technological advancement now available to marketing and CX professionals and stopping many from delivering customer success and growth.

Air Asia will partner with Salesforce as the airline revamps its customer care across eight countries. As part of the revamp, AirAsia will deploy Salesforce Sales Cloud, Service Cloud, Marketing Cloud, and Community Cloud to provide a 360-degree view of customer cases for its service agents.

Just what does it take to build a community around your products and services in the age of digital, data-led interaction? And how can machine learning help brands achieve these aims?

Online surf and skate fashion retailer, SurfStitch, is eyeing artificial intelligence (AI) as it continues to ramp up the consumer shopping experience and take advantage of its newly adopted commerce cloud platform.

Continuous innovation in business is the “critical path” to deliver a seamless and effortless customer journey, according to AMP group executive, technology and operations, Craig Ryman.

Adobe and Salesforce are leading the pack of enterprise marketing software suite providers, a new Forrester report claims.

All the latest martech and adtech news this week from Facebook, Flamingo AI, Salesforce, ContentSquare, and more.

All the latest martech and adtech news this week from IBM, Salesforce, Digimind, Taboola, and more.

​Data is driving a fundamental transformation within the marketing and advertising industries as organisations increasingly seek to target and personalise their messaging, a newly released digital advertising report has found.

All the latest martech and adtech news this week from InMobi, Salesforce, Demandbase, Adobe, Canva, Talkwalker, Visto, and ContentSquare.

Salesforce is rolling out its own data management platform (DMP) to marketing teams globally after successfully trialling the acquired technology across its Australian operations.

Red Rooster and Oporto owner, Craveable Brands, has driven more than $9 million in sales and lifted its customer loyalty proposition and satisfaction ratings over the past 12 months after deploying a marketing cloud solution.

G2 Crowd has scooped HubSpot’s Ryan Bonnici as its new CMO to lead global marketing strategy, replacing Adrienne Weissman, who’s been named chief crowd officer and executive vice-president of partnerships.

Gone are the days when marketing and sales was a linear progression from ‘spray and pray’ campaigning to creating leads, handing off to inside sales, then servicing a customer through support.

Rolling out marketing automation and a more integrated customer management approach has not only delivered $5 million in acquisition revenue for ASX-listed financial services player, Silver Chef Group, it’s brought technology and marketing functions tightly together.

​Fourth industrial revolution technologies such as artificial intelligence (AI) and the Internet of Things (IoT) will not only force marketers to be more scientific, they’ll also require them to think beyond their function and to next best actions for customers across an organisation.

All the latest martech, adtech and CXtech news from Microsoft, PoweredLocal, Tealium, Salesforce, Medallia, Nuance, LeanPlum, Metamarkets, PubMatic and Freshdesk.

Growth and comfort will never co-exist, IBM’s chairman, president and CEO, Ginni Rometty, claims. And it’s the people and organisations willing to constantly take risks that will be successful now and into the future.

Organisations looking to tap artificial intelligence (AI) to improve customer outcomes and their commercial edge need a relentless focus on test-and-learn, data quality and employee empowerment.