All the latest martech and adtech news from Salesforce, Microsoft, Criteo, Validity, Innovid, humii, HubSpot and PubMatic.

As a life-long IT professional, Glen Shields always had an interest in marketing. That experience has boded well for him as he has progressed through his career as a data professional, including in his most recent role as the inaugural head of data and analytics for the Leukaemia Foundation helping drive its martech transformation.

All the latest martech and adtech news from Salesforce, Genesys, Movable Ink, CreativeX, ActiveCampaign, Klearly, GumGum and Zitcha.

More than four in 10 customers have switched brands over the past year as they sought out better customer service, a new report has found.

AI-powered service operations, along with more personalised marketing and digital journeys thanks to an omnichannel customer view, are the latest milestones achieved by True Alliance as it progresses its digital transformation journey ambitions.

All the latest martech and adtech news from Sitecore, Alida, Salesforce, Validity, Amobee, HypeAuditor, Neustar, 8x8 and Genesys.

All the latest martech and adtech news from Salesforce, Cyara, Braze, Validity, Permutive, Neustar, GupShup, Databricks and Smart.ly.

Australian family-owned travel business, APT Travel Group, had already made the big commitment to digital marketing transformation and was a year into its considered roadmap when Covid hit.

Southern Cross Austereo (SCA) is partnering up with Salesforce to unify its customer data sets and build out a single view of its audiences.

Personalisation has never been important in the way brands provide experiences to their customers. And in a world where digital is the primary vehicle of engagement, and data is exchanged, customer expectations on how personalised experiences need to be are higher than ever.

All the latest martech and adtech news from Intuit, Mailchimp, InMoment, Zeotap, Salesforce, Nielsen, PubMatic, Contxtful, Neustar and MessageMedia.

All the latest martech and adtech news from Salesforce, Qlik, Mailchimp, Zoho, Fonto, Moloco, Adverity and Senseforth.ai.

Salesforce wants to make it easier for sales, marketing and service teams to chat and share information when using its Customer 360 platform.

All the latest martech, adtech and customer technology news from Salesforce, Slack, Zoho, SugarCRM, Zoom, Xandr, Braze, mParticle and UserTesting.

All the latest martech and adtech news from Salesforce, AWS, Progress, DoubleVerify, Rocketlane, Contentsquare, Vungle, Introhive and Uberall.

Gartner has released its 2021 annual Magic Quadrant for enterprise marketing cloud offerings, highlighting Salesforce, Adobe, Oracle, SAS, Acoustic and SAP as leaders in this marketing technology field.

All the latest martech, customer and adtech news from Salesforce, Taboola, Oracle, Klaviyo, Salesforce, SugarCRM, Twilio, GRIN, ADA and Styra

All the latest martech, customer and adtech news from Tribyl, Salesforce, Lotame, InMobi, Aleo, BigID, Skyflow and ActiveCampaign

Adopting a jobs to be done framework, investing in fresh technology and encouraging a test-and-learn mindset are key to Foxtel overhauling service capabilities in a way that meets modern customer expectations, its marketing and customer service leaders say.

Brilliant basics and connected customer services remain key to Mecca’s digital progress as it looks to keep engaging customers in an omni-channel way in 2021.

Targeted communications and messaging has been vital to retaining customer trust during the past year and it provides the foundations for growing patronage and engagement back up as hospitality venues return to full capacity.