​Front-end collaboration with cross-functional partners, closing the feedback data loop and hiring people who want to be customer-led are the keys to successful customer service evolution.

Shiseido is building a global customer data platform, investing in omni-channel marketing automation and driving real-time engagement capability as part of a major transformation program aimed at providing more relevant experiences to customers.

Salesforce has debuted fresh Google integrations along with machine learning-powered capabilities across its Marketing, Service and Commerce Clouds as part of efforts to improve the way brands build connected customer experiences through its platforms.

Stronger commercial accountability, data and technology savviness, and the ability to better influence the company culture are significant changes CMOs have experienced in their roles over the last five years. And they’re striving to be braver and take more risks as a result.

The onus is on marketers to better understand technology at their disposal because it is technology providing the ability to interact with customers in new ways, Salesforce’s CMO for Asia-Pacific, Michael Peachey, says.

In an effort to complete with Oracle, SAP, and Salesforce, Adobe has entered into an agreement to acquire Magento Commerce, thereby adding digital commerce capabilities to the Adobe Experience Cloud.

All the latest martech and adtech news this week from Salesforce, Meltwater, Aprimo, Impact Radius, and more.

All the latest martech and adtech news this week from SAS and Data Republic, Genesys, Hypetap, Zoho, Qualtrics, Salesforce and Dropbox, Brand Metrics and more

Org structure and design has failed to keep up with the technological advancement now available to marketing and CX professionals and stopping many from delivering customer success and growth.

Air Asia will partner with Salesforce as the airline revamps its customer care across eight countries. As part of the revamp, AirAsia will deploy Salesforce Sales Cloud, Service Cloud, Marketing Cloud, and Community Cloud to provide a 360-degree view of customer cases for its service agents.

Just what does it take to build a community around your products and services in the age of digital, data-led interaction? And how can machine learning help brands achieve these aims?

Online surf and skate fashion retailer, SurfStitch, is eyeing artificial intelligence (AI) as it continues to ramp up the consumer shopping experience and take advantage of its newly adopted commerce cloud platform.

Continuous innovation in business is the “critical path” to deliver a seamless and effortless customer journey, according to AMP group executive, technology and operations, Craig Ryman.

Adobe and Salesforce are leading the pack of enterprise marketing software suite providers, a new Forrester report claims.

All the latest martech and adtech news this week from Facebook, Flamingo AI, Salesforce, ContentSquare, and more.

All the latest martech and adtech news this week from IBM, Salesforce, Digimind, Taboola, and more.

​Data is driving a fundamental transformation within the marketing and advertising industries as organisations increasingly seek to target and personalise their messaging, a newly released digital advertising report has found.

All the latest martech and adtech news this week from InMobi, Salesforce, Demandbase, Adobe, Canva, Talkwalker, Visto, and ContentSquare.

Salesforce is rolling out its own data management platform (DMP) to marketing teams globally after successfully trialling the acquired technology across its Australian operations.

Red Rooster and Oporto owner, Craveable Brands, has driven more than $9 million in sales and lifted its customer loyalty proposition and satisfaction ratings over the past 12 months after deploying a marketing cloud solution.

G2 Crowd has scooped HubSpot’s Ryan Bonnici as its new CMO to lead global marketing strategy, replacing Adrienne Weissman, who’s been named chief crowd officer and executive vice-president of partnerships.