Salesforce’s launch of a CDP is in response to a continually evolving customer, AVP Salesforce data and audiences, Jo Gaines, told CMO.

Stephanie Buscemi – the CMO of Salesforce of almost one year – may have walked a longer career path than most to reach the heights of the chief marketer's post. But it was certainly not trodden with lack of vision.

Amid talk of a retail recession in Australia, there is a real opportunity for savvy brands to meet and exceed customer expectations to create a retail renaissance.

Moving a legacy brand from being product-centric to customer centric has been no small feat for running shoe brand, Asics. But by embracing the challenge with gusto, creating an omnichannel vision and building a tech stack, the company is achieving it on a global scale.

All the latest martech and adtech news this week from Dun & Bradstreet, Lattice Engines, Appian, Twilio, Salesforce, Microsoft, VidMob, Automation Anywhere, MediaMath, Rubicon, Actito, SmartFocus, Longtail UX, Sitecore, SimilarWeb and IntentData.io.

The age of the ‘marketing campaign’ is over as good marketers shift to a focus on continuous experience and storytelling, CMO of Salesforce, Stephanie Buscemi, says.

Consumers are demanding better, more personalised experiences, and make no distinction between profits, non-profits and educational institutions when it comes to these expectations.

Inspirato has taken the experience economy and literally built a business from it.

Gone are the days of the ‘average consumer’ and the idea that there's a one size fits all when it comes to marketing, according to Deloitte.

Salesforce has announced a new customer data platform (CDP) integrated with Customer 360 to build a single view of customer across marketing, commerce, sales, and service.

Salesforce has identified the top five B2B marketing trends for 2019 at its Connections conference in Chicago this week, as well as launching new Einstein AI enhancements to Marketing Cloud.​

All the latest martech and adtech news this week from Google, Looker, Salesforce, Tableau, Xandr, Wrappt, Insentia, LiveTiles, Zendesk, Microsoft, Domo, Hootsuite, and more

All the latest martech and adtech news this week from Qualtrics, Aprimo, Liferay, Twitter, Salesforce, Fluent, Intercom, Digiviser, Clevertar, LinkedIn, and more.

Buying beauty and skincare products is a highly personalised experience, often stretching across offline and online engagement. And thanks to a significant overhaul of its digital platforms, customer data approach and CRM strategy, it’s a personalised experience Jurlique is increasingly confident of delivering.

All the latest martech and adtech news this week from Verint, Freshworks, Hoozu, Salesforce, Datorama, Hootsuite, Zendesk, Qualtrics, Tableau, LinkedIn and Acquia.

Adobe, IBM, Marketo, Oracle, SAP, SAS and Salesforce have been named as ‘leaders’ in Gartner’s recent Magic Quadrant for Multichannel Marketing Hubs report.

All the latest martech and adtech news this week from Salesforce, SAP, Kapost, Act-On Software, Engagio, Microsoft, S4M, Acquia, Mautic, Zeta Global, CIMET and more

With its margins being squeezed, and increasing customer service expectations, global technology provider, Ricoh, realised it needed to do something different to stay successful.

When your product is sales training, the last thing you want to admit to is problems with managing your own pipeline.

​Virtual reality (VR) is becoming a game changer in the events industry, pre and post event, said a leading events management company.

All the latest martech and adtech news this week from HCL, ReachLocal, Hootsuite, Adobe, McDonald's, Dynamic Yield, Pocketmath, Intercom, Domo, Salesforce, TripleLift, and more.