Digital Marketing
Org structure and design has failed to keep up with the technological advancement now available to marketing and CX professionals and stopping many from delivering customer success and growth.
Customer Experience Management
Air Asia will partner with Salesforce as the airline revamps its customer care across eight countries. As part of the revamp, AirAsia will deploy Salesforce Sales Cloud, Service Cloud, Marketing Cloud, and Community Cloud to provide a 360-degree view of customer cases for its service agents.
Strategy
Just what does it take to build a community around your products and services in the age of digital, data-led interaction? And how can machine learning help brands achieve these aims?
Strategy
Online surf and skate fashion retailer, SurfStitch, is eyeing artificial intelligence (AI) as it continues to ramp up the consumer shopping experience and take advantage of its newly adopted commerce cloud platform.
Digital Marketing
Continuous innovation in business is the “critical path” to deliver a seamless and effortless customer journey, according to AMP group executive, technology and operations, Craig Ryman.
Digital Marketing
Adobe and Salesforce are leading the pack of enterprise marketing software suite providers, a new Forrester report claims.
Digital Marketing
All the latest martech and adtech news this week from Facebook, Flamingo AI, Salesforce, ContentSquare, and more.
Digital Marketing
All the latest martech and adtech news this week from IBM, Salesforce, Digimind, Taboola, and more.
Digital Marketing
Data is driving a fundamental transformation within the marketing and advertising industries as organisations increasingly seek to target and personalise their messaging, a newly released digital advertising report has found.
Digital Marketing
All the latest martech and adtech news this week from InMobi, Salesforce, Demandbase, Adobe, Canva, Talkwalker, Visto, and ContentSquare.
Digital Marketing
Salesforce is rolling out its own data management platform (DMP) to marketing teams globally after successfully trialling the acquired technology across its Australian operations.
Digital Marketing
Red Rooster and Oporto owner, Craveable Brands, has driven more than $9 million in sales and lifted its customer loyalty proposition and satisfaction ratings over the past 12 months after deploying a marketing cloud solution.
Leadership
G2 Crowd has scooped HubSpot’s Ryan Bonnici as its new CMO to lead global marketing strategy, replacing Adrienne Weissman, who’s been named chief crowd officer and executive vice-president of partnerships.
Digital Marketing
Gone are the days when marketing and sales was a linear progression from ‘spray and pray’ campaigning to creating leads, handing off to inside sales, then servicing a customer through support.
Digital Marketing
Rolling out marketing automation and a more integrated customer management approach has not only delivered $5 million in acquisition revenue for ASX-listed financial services player, Silver Chef Group, it’s brought technology and marketing functions tightly together.
Leadership
Fourth industrial revolution technologies such as artificial intelligence (AI) and the Internet of Things (IoT) will not only force marketers to be more scientific, they’ll also require them to think beyond their function and to next best actions for customers across an organisation.
Digital Marketing
All the latest martech, adtech and CXtech news from Microsoft, PoweredLocal, Tealium, Salesforce, Medallia, Nuance, LeanPlum, Metamarkets, PubMatic and Freshdesk.
Leadership
Growth and comfort will never co-exist, IBM’s chairman, president and CEO, Ginni Rometty, claims. And it’s the people and organisations willing to constantly take risks that will be successful now and into the future.
Customer Experience Management
Organisations looking to tap artificial intelligence (AI) to improve customer outcomes and their commercial edge need a relentless focus on test-and-learn, data quality and employee empowerment.
Digital Marketing
Salesforce and Google have teamed up under a new strategic partnership that will see the pair bring together marketing, sales and advertising data from the CRM vendor’s platforms with Google Analytics 360 for real-time interaction.
Digital Marketing
Giving users direct ability to customise artificial intelligence-powered apps and mobile experiences, tap Internet of Things (IoT) data and create personalised training programs are among the key product announcements being made at this year’s Salesforce Dreamforce.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
