Aussie brings on head of marketing, has ‘big plans’ for brand

Sascha Hunt was previously at Allianz

Aussie has brought on a new head of marketing, Sascha Hunt, who joins fresh from her role as group general manager of marketing at Allianz. 

Hunt takes over the role from Deborah Kytic, who was head of marketing and digital for more than three years, after she left the financial provider in April this year.

David Smith, chief customer officer at Aussie, confirmed the appointment of Hunt to CMO as head of brand and marketing. 

He told CMO Hunt will have responsibility for Aussie’s brand, acquisition, communications, customer engagement, digital, and local area marketing efforts, leading a team of 25. 

“I’m delighted Sascha has joined Aussie to head up our brand and marketing efforts. Sash was most recently at Allianz where she has been leading their marketing team for the past four years, with decades of experience also under her belt from Tabcorp, Google, BT Financial Group, Citibank, ING Direct and Qantas. 

“We have big plans for our brand this year and I’m thrilled to have Sash on-board to drive forward this critical work,” Smith said.   

Hunt said Aussie is a well-known Australian brand with a strong legacy. 

“I’m excited to join the business at such a pivotal time, and am looking forward to working with the team to shape Aussie’s brand and marketing for an even stronger future,” she told CMO

Hunt spent more than four years at Allianz in a variety of roles, including group general manager of marketing, and general manager of consumer marketing. Prior to this she was also head of digital marketing, strategy and innovation at Tabcorp.

Aussie said last year the group had taken the opportunity to review its executive team structure following the departure of GM of customer experience and technology, Richard Burns, for Commsec. Following this, the customer experience team was reporting into Smith, its then GM of strategy and product, who also became the chief customer officer.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Taking performance cues from east Asian markets

As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.

Dr Chris Baumann

Associate professor, Macquarie University

Searching for social and marketing data

Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.

Isaac Lai

Connections strategy lead, VMLY&R Sydney

Why Australia needs more leaders

A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.

Dan Banyard

Managing director, Edentify

Congratulations! So good to see a business turnaround with a good omni channel email lead strategy.Antanthonyidle.com

Anthony Idle

How Total Tools overhauled its omnichannel marketing

Read more

Well, you can always improve your service. Your customers will appreciate your efforts.

Mike Thompson

Report: Australian customer experience good but not great

Read more

Thanks for sharing! Terracotta Jewellery Online Shopping Ethnic Jewellery Online Shopping

Cotton Sarees Online

How data is driving the customers of a lifetime for BaubleBar

Read more

Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...

NavkarConsultancyServices

Xero evolves to fit a changing marketplace

Read more

>Writes article about how to show diversity in an authentic way>All featured opinions are from white women

Jennifer Metcalfe

Food for Thought: How can brands show diversity in an authentic way?

Read more

Latest Podcast

More podcasts

Sign in