Sascha Hunt was previously at Allianz
Aussie has brought on a new head of marketing, Sascha Hunt, who joins fresh from her role as group general manager of marketing at Allianz.
Hunt takes over the role from Deborah Kytic, who was head of marketing and digital for more than three years, after she left the financial provider in April this year.
David Smith, chief customer officer at Aussie, confirmed the appointment of Hunt to CMO as head of brand and marketing.
He told CMO Hunt will have responsibility for Aussie’s brand, acquisition, communications, customer engagement, digital, and local area marketing efforts, leading a team of 25.
“I’m delighted Sascha has joined Aussie to head up our brand and marketing efforts. Sash was most recently at Allianz where she has been leading their marketing team for the past four years, with decades of experience also under her belt from Tabcorp, Google, BT Financial Group, Citibank, ING Direct and Qantas.
“We have big plans for our brand this year and I’m thrilled to have Sash on-board to drive forward this critical work,” Smith said.
Hunt said Aussie is a well-known Australian brand with a strong legacy.
“I’m excited to join the business at such a pivotal time, and am looking forward to working with the team to shape Aussie’s brand and marketing for an even stronger future,” she told CMO.
Hunt spent more than four years at Allianz in a variety of roles, including group general manager of marketing, and general manager of consumer marketing. Prior to this she was also head of digital marketing, strategy and innovation at Tabcorp.
Aussie said last year the group had taken the opportunity to review its executive team structure following the departure of GM of customer experience and technology, Richard Burns, for Commsec. Following this, the customer experience team was reporting into Smith, its then GM of strategy and product, who also became the chief customer officer.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.
Between further interest rate rises, inflation, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.
Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.
Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...
Hans Jensen
Explainer: What marketers need to know about cryptocurrency
Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...
Dave Sigurd
Gartner: Digital isn't enough of a superpower for CMOs anymore
I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...
Dave Sigurd
CMO's top 8 martech stories for the week - 9 June 2022
Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...
Dave Sigurd
Creating a marketplace for wellness
A solution for an retail industry data extraction. https://e-scraper.com/usefu...
"e-Scraper" Data Extracting
Catchoftheday launches fee-based online shopping club