CFO World

Reynolds takes global CMO role

Leaves Lenovo after 12 years

After 12 years at Lenovo, CMO50 2018# 5, Nick Reynolds, has taken a role as vice president and global CMO for Johnson Controls – Hitachi air conditioning.

Reynolds was most recently global head of digital, web and social at Lenovo, after leaving his regional CMO role of five years.

Reynolds told CMO he is excited to join Johnson Controls-Hitachi (JCH) as global CMO, where he will lead the worldwide marketing function and be responsible for branding, product marketing, channel marketing, digital/social, PR and events in over 50 countries.

“While I was enjoying Lenovo in the worldwide digital role, I couldn’t pass up the opportunity to join as a global CMO,” he told CMO.

“It’s a great opportunity, as it’s a $4 billion joint venture between two Fortune 500 companies, Hitachi and Johnson Controls.

“It’s a new industry for me (called HVAC = Heating Ventilation Air Conditioning), and it’s a really exciting opportunity as the company is growing fast worldwide.

“I am focused on driving the transformation of JCH into a marketing-driven, digital-first company and aim to re-energise the Hitachi brand and double the cooling and heating business to $8 billion within four years. 

“It’s been fun so far in the first 90 days, visiting 10 countries, 17 cities, five workshops, 56 customer meetings, and launching our global rebrand to 'Hitachi Cooling & Heating'.”

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