Egan most recently held senior marketing, brand and consumer roles at Myer
Andrew Egan has been appointed as general manager marketing for Viva Energy Australia.
Egan most recently held senior marketing, brand and consumer roles at Myer.
His role as group general manager of marketing at Myer saw him lead the omni-channel brand management across marketing, digital, loyalty and data which was closely aligned to customer insights.
In a statement, Viva Energy said the appointment signals Viva Energy's renewed focus on retail customers, and in using market driven insights to drive strong brand and value perception of the retail business in a highly competitive category.
Egan said he’s pleased to be joining Viva Energy.
“I’m delighted to be joining one of Australia’s leading and most respected energy companies. I look forward to leveraging my experience in data and consumer insights to help Viva Energy grow its retail offering and brand across the country.”
Egan's career spans across both an agency and marketing background, with a strong understanding of the customer, brand building and driving strong commercial returns across multiple sectors including; retail department stores, aviation, FMCG, publishing, liquor, insurance and financial services.
Egan is expected to help drive the strategic direction of the Viva Energy retail channel.
Megan Foster, executive general manager consumer at Viva Energy, said the business is thrilled to welcome someone with Egan’s skillset to Viva Energy.
“He brings with him a wealth of retail expertise and a proven track record in delivering consumer marketing and loyalty programmes across a number of relevant retail sectors,” she said.
“As we continue to grow our retail sites and price competitiveness across the country, Andrew’s market oriented and customer centric approach brings a breadth of skills, knowledge and expertise which will be invaluable to our retail channel’s long term success.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness