Report: Marketing job ads showing strong recovery

The latest SEEK job ad data reveals which sectors are showing a strong recovery, although job ads will be affected as restrictions continue into 2021

Marketing and communications job ads were up 23 per cent in February from January 2021, according to the latest SEEK Employment report.

It was the biggest rise across all the sectors, including trades, accounting, engineering and ICT. By contract, advertising, arts and media ads were up 13 per cent and design and architecture was up 9 per cent for the period.

However, ads for professional services was the only category to decline, still affected by working from home arrangements in place across many workplaces as the pandemic continues.

“Professional services is the only sector to still be showing a year-on-year decline; however, 10.1 per cent is the smallest gap we have seen and is being more than made up for by the other sectors. Professional Services roles tend to be the more office-based corporate roles that are based in a CBD,” said SEEK A/NZ MD, Kendra Banks.

Across the board, SEEK job ads were up 12.4 per cent year-on-year, the fourth consecutive month of year-on-year job ad growth and SEEK job ads were up by 4.1 per cent month-on-month. The top three industries contributing to year-on-year growth were trades and services, hospitality and tourism and healthcare and medical.

“It is close to 12 months since COVID-19 severely impacted the employment market, and we are pleased to observe continued improvement with the healthiest year-on-year job ad growth since the pandemic began,” Banks said.

“For the first time since before the pandemic, all states and territories saw year-on-year growth in job ads posted on seek.com.au. New South Wales and ACT were the only two states, before last month, not to have returned to pre-COVID levels."

Jobs with the highest growth run from customer service assistant, up 637 per cent, and retail team member, up 522 per cent, to hospitality room attendants, up 298 per cent, and retail merchandiser and housekeeping attendant, both up just over 200 per cent.

In terms of the affect of the pandemic, restrictions played a big part in 2020's employment market. As COVID-19 restrictions were imposed, the impact on job ads was immediate. However, the reverse was also true; when restrictions were lifted there was an uptick in job ad volumes immediately.

“We were reminded in February that restrictions and lockdowns will still be a factor in 2021, with Western Australia and Victoria both experiencing short lockdowns. Looking at the weekly job ad numbers, lockdowns have a noticeable impact on job ad postings; however, recruitment activity recovers once restrictions lift,” said Banks.

“With continued, strong month-on-month growth, off the back of an already strong January, it is great to see all states and territories showing new job ads at levels higher than pre-COVID."

Make sure you don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...

Harry

How JobAdder's CMO is bringing the human truth to B2B rebranding

Read more

So many words, so little business benefit.

Brett Iredale

How JobAdder's CMO is bringing the human truth to B2B rebranding

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...

Munstar Cook

How Super SA put customers at the heart of its digital transformation

Read more

Its a informative post thanks for sharing

Galaxy Education

The people and process smarts needed to excel in omnichannel retailing

Read more

Blog Posts

The real cost of doing customer service badly

Headlines of unacceptable waiting times to get onto Qantas will have many brand owners, chief executives and boards thinking, ‘thank goodness that is not us’. But Qantas isn’t the only company being inundated with calls with no reprieve in sight, it’s just dominating headlines right now.

Kath Blackham

CEO, Versa

The 15 most-common persuasion mistakes

As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.

Michelle Bowden

Author, consultant

5 commonly missed opportunities when marketing to multicultural customers

The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.

Mark Saba

Founder and CEO, Lexigo

Sign in