Report: Marketing job ads showing strong recovery

The latest SEEK job ad data reveals which sectors are showing a strong recovery, although job ads will be affected as restrictions continue into 2021

Marketing and communications job ads were up 23 per cent in February from January 2021, according to the latest SEEK Employment report.

It was the biggest rise across all the sectors, including trades, accounting, engineering and ICT. By contract, advertising, arts and media ads were up 13 per cent and design and architecture was up 9 per cent for the period.

However, ads for professional services was the only category to decline, still affected by working from home arrangements in place across many workplaces as the pandemic continues.

“Professional services is the only sector to still be showing a year-on-year decline; however, 10.1 per cent is the smallest gap we have seen and is being more than made up for by the other sectors. Professional Services roles tend to be the more office-based corporate roles that are based in a CBD,” said SEEK A/NZ MD, Kendra Banks.

Across the board, SEEK job ads were up 12.4 per cent year-on-year, the fourth consecutive month of year-on-year job ad growth and SEEK job ads were up by 4.1 per cent month-on-month. The top three industries contributing to year-on-year growth were trades and services, hospitality and tourism and healthcare and medical.

“It is close to 12 months since COVID-19 severely impacted the employment market, and we are pleased to observe continued improvement with the healthiest year-on-year job ad growth since the pandemic began,” Banks said.

“For the first time since before the pandemic, all states and territories saw year-on-year growth in job ads posted on seek.com.au. New South Wales and ACT were the only two states, before last month, not to have returned to pre-COVID levels."

Jobs with the highest growth run from customer service assistant, up 637 per cent, and retail team member, up 522 per cent, to hospitality room attendants, up 298 per cent, and retail merchandiser and housekeeping attendant, both up just over 200 per cent.

In terms of the affect of the pandemic, restrictions played a big part in 2020's employment market. As COVID-19 restrictions were imposed, the impact on job ads was immediate. However, the reverse was also true; when restrictions were lifted there was an uptick in job ad volumes immediately.

“We were reminded in February that restrictions and lockdowns will still be a factor in 2021, with Western Australia and Victoria both experiencing short lockdowns. Looking at the weekly job ad numbers, lockdowns have a noticeable impact on job ad postings; however, recruitment activity recovers once restrictions lift,” said Banks.

“With continued, strong month-on-month growth, off the back of an already strong January, it is great to see all states and territories showing new job ads at levels higher than pre-COVID."

Make sure you don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Algorithms that can make sense of unstructured data is the future. It's great to see experts in the field getting together to discuss AI.

Sumit Takim

In pictures: Harnessing AI for customer engagement - CMO roundtable Melbourne

Read more

Real digital transformation requires reshaping the way the business create value for customers. Achieving this requires that organization...

ravi H

10 lessons Telstra has learnt through its T22 transformation

Read more

thanks

Lillian Juliet

How Winedirect has lifted customer recency, frequency and value with a digital overhaul

Read more

Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....

Sheetal Kamble

​Jurlique’s move to mobile POS set to enhance customer experience

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in