Report: Marketing job ads showing strong recovery

The latest SEEK job ad data reveals which sectors are showing a strong recovery, although job ads will be affected as restrictions continue into 2021

Marketing and communications job ads were up 23 per cent in February from January 2021, according to the latest SEEK Employment report.

It was the biggest rise across all the sectors, including trades, accounting, engineering and ICT. By contract, advertising, arts and media ads were up 13 per cent and design and architecture was up 9 per cent for the period.

However, ads for professional services was the only category to decline, still affected by working from home arrangements in place across many workplaces as the pandemic continues.

“Professional services is the only sector to still be showing a year-on-year decline; however, 10.1 per cent is the smallest gap we have seen and is being more than made up for by the other sectors. Professional Services roles tend to be the more office-based corporate roles that are based in a CBD,” said SEEK A/NZ MD, Kendra Banks.

Across the board, SEEK job ads were up 12.4 per cent year-on-year, the fourth consecutive month of year-on-year job ad growth and SEEK job ads were up by 4.1 per cent month-on-month. The top three industries contributing to year-on-year growth were trades and services, hospitality and tourism and healthcare and medical.

“It is close to 12 months since COVID-19 severely impacted the employment market, and we are pleased to observe continued improvement with the healthiest year-on-year job ad growth since the pandemic began,” Banks said.

“For the first time since before the pandemic, all states and territories saw year-on-year growth in job ads posted on New South Wales and ACT were the only two states, before last month, not to have returned to pre-COVID levels."

Jobs with the highest growth run from customer service assistant, up 637 per cent, and retail team member, up 522 per cent, to hospitality room attendants, up 298 per cent, and retail merchandiser and housekeeping attendant, both up just over 200 per cent.

In terms of the affect of the pandemic, restrictions played a big part in 2020's employment market. As COVID-19 restrictions were imposed, the impact on job ads was immediate. However, the reverse was also true; when restrictions were lifted there was an uptick in job ad volumes immediately.

“We were reminded in February that restrictions and lockdowns will still be a factor in 2021, with Western Australia and Victoria both experiencing short lockdowns. Looking at the weekly job ad numbers, lockdowns have a noticeable impact on job ad postings; however, recruitment activity recovers once restrictions lift,” said Banks.

“With continued, strong month-on-month growth, off the back of an already strong January, it is great to see all states and territories showing new job ads at levels higher than pre-COVID."

Make sure you don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...


10 lessons Telstra has learnt through its T22 transformation

Read more

Blog Posts

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith and Toby Harrison

Ogilvy Australia

A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

Michelle Gibbings

Workplace expert, author

Confused About Your Customers?​

​I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in