Blackmores has new CEO

Ex-marketing and brand leader for FMCG organisations such as P&G gets the nod

Alastair Symington has been appointed Blackmores’ new CEO and managing director, effective 1 October 2019.

Symington is a brand builder with more than 23 years of consumer goods experience in beauty, health and grooming having worked at Nestle, Gillette, Procter & Gamble, and Coty across multiple geographies and in multiple roles, including marketing.

Originally from Melbourne and currently based in Dubai, Symington is a senior vice-president of consumer beauty leading the ALMEA region for Coty. Prior to this, he was at Procter & Gamble for more than seven years in various roles, and at Gillette before this.

In a statement, Blackmores said Symington had a proven track record of achieving significant sales growth throughout the Asia region, particularly in China, with a strong focus on new product development and innovation. He has a personal passion for wellness and holistic health, and is driven by a firm determination to meet the needs and demands of consumers in this continually evolving category.

“Alastair brings the right mix of knowledge, experience and skill that is required to drive the Blackmores Group’s growth strategy and seize on the opportunities available to our business across the APAC region,” Blackmores chairman, Brent Wallace, said.

“Alastair has an extensive sales and marketing background in the FMCG category and importantly, he has significant in-country Asia and China experience including cross border e-commerce and retail.”

“Product innovation and education is a key priority for Blackmores in China. Alastair’s deep understanding of China and proven track-record in product innovation will enable us to continue growing in this important market.”

Interim CEO and executive director, Marcus Blackmore, congratulated Symington on his appointment and welcomed him to the company his father, Maurice Blackmore, founded over 86 years ago.

“Alastair’s strong business acumen, his personal passion for natural health and dynamic personality makes him the perfect choice to lead Blackmores into the future. I am confident he will lead by example with vision and focus,” Blackmore said. “The Board undertook an extensive international search for our new CEO. I’m delighted that we are appointing Alastair to continue running our proudly Australian company.”

Symington is looking forward to returning to Australia with his young family and leading the next chapter for Australia’s largest natural health company.

“I am incredibly excited to be joining Blackmores. The company has an unrivalled history in natural health and I firmly believe the opportunities are significant,” Symington said. “I am committed to delivering on the company’s strategy to drive substantial top-line growth via a greater presence of Blackmores throughout the region, and ensuring that we are more efficient as a business delivering superior results for shareholders.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: The Star's George Hughes

It's been an incredibly tough three months for the Star as it shut its doors and stood down staff in response to the COVID-19 lockdown. Yet innovation has shone through, and if the CMO, George Hughes, has anything to say about it, such lateral thinking will continue as we start to recover from the crisis.

More Videos

One failing brand tying up with another failing brand!

Realist

Binge and The Iconic launch Inactivewear clothing line

Read more

I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...

Nancy Tunick

The personal digital approach that's helping Vision RT ride out the crisis

Read more

I am 57 and diagnosed in June 2009. I had a very long list of symptoms, some of which were. Keeping right arm close to my side while walk...

Nancy Tunick

Gartner survey: CMO spending hit by COVID-19

Read more

Audible did such a great job on their marketing and at the same time, there are no false promises. The support, quality, variety all good...

Vitaliy Lano

Audible's brand plan to build the value of audiobooks

Read more

I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...

Nancy Tunick

Parkinson's NSW creates a lorem ipsum generator and goes digital to mark Parkinson's Awareness month

Read more

Blog Posts

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

Andy Gaunt

General manager, Fever-Tree Australia and New Zealand

Younger demos thought lost are now found: But what about the missing money?

There is much talk about what VOZ will bring to the media industry. New ways to slice and dice audiences and segments. A clearer understanding of screen consumption. Even new ways to plan and buy. The most interesting result could be finding something many thought we lost - younger viewers, specifically the valuable 18-39s.

Michael Stanford

Head of 10 Imagine and national creative director, Network 10

Sign in