Will lead IAG's newly created strategy and innovation division
IAG chief customer officer, Julie Batch, has been appointed chief strategy and innovation officer of IAG following a reshuffle of functions in the insurance provider.
Batch will lead the newly created strategy and innovation division, which combines IAG's existing strategy function with its customer labs division. She was previously responsible for customer labs, with the remit for enhancing the customer experience using data and insights, as well as digital, innovation, new business incubation and venturing.
In addition, IAG group executive technology, Neil Morgan, will lead an expanded technology and digital division bringing together the digital teams from Australia and New Zealand, including those previously part of customer labs and existing group technology teams.
IAG managing director and CEO, Peter Harmer, said the operating model changes are a logical step for IAG as it transitions to the next phase of its strategy – with a greater emphasis on future growth for its core insurance business as well as adjacent business opportunities.
“We continue to evolve our operating model to better align our customer and corporate strategies and further foster a culture of innovation as we consider and create new and different services for our customers,” Harmer said.
Batch sits on the IAG group leadership team.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
Let’s face it, transformation is messy. Every business is different, with a set of specific challenges based on a mixture of external (the market, competitors, regulation) and internal factors (technology, people and process investments over time).
Human Centred Design (HCD) has come a long way in the last decade with many forward-thinking organisations now asking for HCD teams on their projects. It’s increasingly seen as essential to unlocking innovation, driving superior customer experiences and reducing delivery risk.
If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
I think some of these ideas are great. These tips will help me to improve my system. Thanks!
Henry Reid
9 Ways to Improve Your Company's CRM System
It's a useful info for small businesses owners. We can't live without mobile apps. They are so helpful! It's hard to deny that.
Mae Davis
7 ways small businesses can benefit from mobile apps
Hi Jennifer,Fascinating read about design-led companies!If you would like to learn more, our Design Thinking and Innovation programme mig...
Andrea Foster
How to spot a ‘design-led’ versus ‘design-fed’ company
ABC web-site not easy to use/navigate. Even getting this far in sign-on to ABC My Space was problematic - it was asking for my password,...
Vee.
How the ABC used an online community to help build a movement
Thank you for your feedback, Astha! Always appreciated.
Vanessa Skye Mitchell
5 things marketers should know about data privacy in 2020