For seasoned marketing leader and current vice-president of marketing for Asia-Pacific and Japan at Akamai, Frederic Moraillon, CMO and CIO collaboration is no longer a choice. It’s also not a popularity contest.

“Marketing as we know it has completely changed,” Salesforce executive vice-president and CMO, Lynn Vojvodich, said. “We look at marketing circa 20-30 years ago, it was Mad Men. Now I think Mad Men has moved to math women.”

Australian gaming and wagering operator, Tatts Group, has officially promoted Megan Magill to chief marketing officer to lead a new centralised marketing function.

The chief commercial officer and first CMO of Australian retailer, The Co-op, Greg Smith, has resigned after spearheading the group’s multi-channel marketing transformation.

OOh! Media has appointed Telstra’s former general manager of marketing as its new CMO among two new executive appointments.

Optus has appointed a new head of brand and communications, filling an operational marketing gap left vacant since the departure of Nathan Rosenberg to the US last October.

ADMA has brought on former SBS group marketing head, Katherine Raskob, as its first director of communications and customer experience.

Super Retail Group’s marketing leader, Kevin McAulay, has left the ASX-listed retailer and will not be directly replaced as the group undertakes a major executive and functional reshuffle.

Luxury champagne brand, Armand de Brignac, has poached Moet Hennessy director and Australian native, Bernadette Knight, as its new global chief marketing officer as it sets out a new brand course and international growth plans.

Merivale has appointed a new c-suite level marketing director as well as its first head of content.

Having chalked up more than 20 years' experience in the marketing, advertising and creative agency space, Exetel's CMO, Ben Colman, knows it takes a hands-on, collaborative approach to drive a more customer-centric marketing strategy.

If there is one thing Unleashed Software CMO, Anthony Mordech, has learnt from his career in marketing across multiple financial software companies, it’s to actively test and learn every step of the way.

Plenty of brands talk about improving customer experiences, and social media management vendor, Hootsuite, is no different to the rest. But as actions speak louder than words, the business has introduced customer happiness into the remuneration structure of every employee.

JB HI-FI has appointed a new marketing director and CIO to join its executive team.

When Carolyn Bendall was appointed head of marketing for ANZ Australia 18 months ago, her task was concise yet considerable: Evolve the marketing function.

NAB’s CMO, Sandra de Castro, has left the banking group after more than four years as its marketing chief.

Faced with the pressing need to become more digitally savvy, customer-centric and agile, organisations in every industry sector need the key competencies CMOs can provide in these areas to improve business decision making and market competitiveness. Yet there are still plenty of hurdles in the way of marketing gaining whole-hearted support within the boardroom.

Redesigning and simplifying Salmat’s product portfolio, building a unified communications strategy and tapping into customer data are just some of the things on the list for the catalogue and marketing services company’s first CMO.

Peer-to-peer lending platform, SocietyOne, has poached the former VP of marketing at US-based Lending Club to become its chief marketing officer.

Tourism Australia has appointed its chief financial officer as the first general manager for digital transformation as it looks to ramp up its digital focus.

EnergyAustralia has confirmed former Vodafone CMO, Kim Clarke, as its first chief customer officer.