NAB CMO Sandra de Castro resigns

Chief marketing officer leaves the banking group after more than four years as marketing leader

Sandra de Castro
Sandra de Castro

NAB’s CMO, Sandra de Castro, has left the banking group after more than four years as its marketing chief.

A spokesperson for the bank confirmed her resignation. CMO understands she left the banking group two weeks ago.

De Castro was appointed CMO in November 2010 after spending about 18 months as executive general manager of strategy and marketing for business banking. In September 2013, she was also put in charge of NAB’s customer value proposition, shaping strategy and managing execution.

One of de Castro’s biggest achievements was supporting the bank’s work to become a more customer-centric organisation, a vision which culminated in its ‘break-up’ campaign, which launched in February 2011. The campaign has been widely recognised as a strong example of an integrated and impactful marketing program that helped NAB to revitalise its consumer brand image.

“During her time with NAB, Sandra and her team led the award-winning ‘break-up’ campaign which has had a significant and lasting impact on our business, customers and the industry,” the NAB spokesperson stated.

“NAB wishes Sandra well in the next stage of her career.”

Related: Customer experience economy requires corporate culture rethink, says former NAB CMO
CMO interview: NAB's Sandra de Castro shares her views on two-way customer engagement

NAB did not comment on whether it was now seeking a replacement for de Castro in the role of CMO.

Prior to joining NAB, de Castro spent 15 years with strategy consulting group, Corporate Value Associates, rising to partner. During this time, she worked with an array of financial services and banking clients including ING.

It is understood de Castro will take a break before taking up new professional opportunities.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...

Kavin kyzal

How to manage social media during Covid-19

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

Read more

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

Sign in