Former Vodafone CMO becomes customer chief at EnergyAustralia

Kim Clarke becomes the energy company's first chief customer officer

EnergyAustralia has confirmed former Vodafone CMO, Kim Clarke, as its first chief customer officer.

Clarke takes up the reins following her departure from Vodafone last November after two years in the marketing chief’s role.

Clarke took over as CMO of Vodafone Australia in October 2012 at a tumultuous time for the telco as it was plagued by significant customer losses, criticisms and poor network services. She was brought on by Vodafone’s former CEO, Bill Morrow, after the pair previously worked together at Salesforce.

In a statement, EnergyAustralia said Clarke will be responsible for sales and marketing activities and attracting and retaining home and business customers. She reports directly to the MD.

“Ms Clarke is responsible for ensuring the business is connected to the customer, drawing on customer insight and feedback,” the statement read. “Ms Clarke will also lead EnergyAustralia’s product and services program, pricing, campaigns and sales activities.”

Commenting on her appointment, Clarke noted the significant changes now occurring in the energy sector thanks to technology and retail innovations, along with consumer interests.

“EnergyAustralia is in a unique position to lead this change, and I'm proud to be part of the team which will aim to do just this,” she said. “The strategy at EnergyAustralia is clear: What the customer values most will drive our activities and we will work tirelessly to deliver to these.”

Clarke commenced her career as an engineer at Telstra before switching to product marketing, then rising up the ranks at Vodafone until she was managing global business from the UK. Following a co-founder position with startup services business, Mobile Mentor, and software developer White Rabbit, she joined Salesforce.com as vice-president of marketing for Asia-Pacific.

Related: CMO interview: Kim Clarke on changing the brand one conversation at a time at Vodafone

Clarke took up her new post at the end of June and is now based in Melbourne.

More on the rise of the chief customer officer

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

How do we break out of our marketing echo chambers?

Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.

Steve O'Farrell

Managing Partner, The Royals

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...

denysf

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in