Former Vodafone CMO becomes customer chief at EnergyAustralia

Kim Clarke becomes the energy company's first chief customer officer

EnergyAustralia has confirmed former Vodafone CMO, Kim Clarke, as its first chief customer officer.

Clarke takes up the reins following her departure from Vodafone last November after two years in the marketing chief’s role.

Clarke took over as CMO of Vodafone Australia in October 2012 at a tumultuous time for the telco as it was plagued by significant customer losses, criticisms and poor network services. She was brought on by Vodafone’s former CEO, Bill Morrow, after the pair previously worked together at Salesforce.

In a statement, EnergyAustralia said Clarke will be responsible for sales and marketing activities and attracting and retaining home and business customers. She reports directly to the MD.

“Ms Clarke is responsible for ensuring the business is connected to the customer, drawing on customer insight and feedback,” the statement read. “Ms Clarke will also lead EnergyAustralia’s product and services program, pricing, campaigns and sales activities.”

Commenting on her appointment, Clarke noted the significant changes now occurring in the energy sector thanks to technology and retail innovations, along with consumer interests.

“EnergyAustralia is in a unique position to lead this change, and I'm proud to be part of the team which will aim to do just this,” she said. “The strategy at EnergyAustralia is clear: What the customer values most will drive our activities and we will work tirelessly to deliver to these.”

Clarke commenced her career as an engineer at Telstra before switching to product marketing, then rising up the ranks at Vodafone until she was managing global business from the UK. Following a co-founder position with startup services business, Mobile Mentor, and software developer White Rabbit, she joined Salesforce.com as vice-president of marketing for Asia-Pacific.

Related: CMO interview: Kim Clarke on changing the brand one conversation at a time at Vodafone

Clarke took up her new post at the end of June and is now based in Melbourne.

More on the rise of the chief customer officer

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

Read more

yo nice article

Bob

6 Ways to ramp up Social Media to Your Web Design

Read more

Thanks for sharing with us. I just loved your way of presentation. I enjoyed reading this .Thanks for sharing and keep writing. It is goo...

Nisha

Cancer Council: Finding the physical-virtual engagement balance post-COVID

Read more

yes AI should be a course so many People Use AI https://g-techsolutions.com...

M Abdullah Khan

Is AI on course to take over human creativity? - Modern creative - CMO Australia

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the top retail technology.

Pooja Gupta

Donut King takes in-store marketing to the next digital level

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in