Merivale appoints new marketing director and head of content

Entertainment property group looks to build better customer engagement by building out a strategic content marketing practice

Andrew El-Bayeh
Andrew El-Bayeh

Merivale has appointed a new executive-level marketing director as well as its first head of content.

Andrew El-Bayeh has been promoted to marketing director after spending the past 12 months as commercial development manager, a role created for him to help build his business credentials across new ventures, commercial partnerships and operations. He initially joined Merivale in 2011 as group venue marketing manager.

El-Bayeh is replacing Deanna Marrocco, who leaves the property group after less than a year in the position, and will report to both Merivale’s chief operating officer, Brett Seargant, as well as CEO, Justin Hemmes.

The new role sees El-Bayeh taking charge of leading the marketing, creative and production departments, with a specific focus on developing Merivale’s customer experience, data strategy and content publishing initiatives.

Prior to joining Merivale, El-Bayeh spent 10 years in the hospitality industry, working in marketing roles across restaurants, bars, hotels, music venues and music festivals at the Keystone Group and The Palace Group.

“I have an innate passion for the hospitality industry and am thrilled to be leading brand strategy during what is undoubtedly the most exciting period of growth for the group,” El-Bayeh said in a statement. “I am constantly inspired by the evolving landscape of digital and content marketing; and look forward to working alongside my passionate colleagues to engage our audiences in new and innovative ways.”

One of El-Bayeh’s first initiatives has been to appoint Sarah Ranawake as Merivale’s inaugural head of content, leading a new division within the marketing function. She will be responsible for overseeing content strategy and execution encompassing online, social and video and is tasked with building a team of content specialists.

Ranawake has spent the past 10 years working in a number of editorial roles, including partner and editorial director at Sporteluxe.com, features director at Cleo, entertainment editor at InStyle and editor of Vacations & Travel Magazine.

“Merivale has such a wealth of passionate and talented experts from chefs and sommeliers to stylists, DJs and even gardeners. I cannot wait to tell their stories and create innovative lifestyle content that excites and engages our guests,” she said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

This is so cool & Innovative . A Milestone will be created by this.

Digital Marketing Courses

AANA, IAB and MFA chiefs detail first cross-industry digital advertising practices

Read more

“2019 will be the year brands leverage their social capital with consumers to help drive sales, answer questions, and act on the brand’s ...

Engenius

Predictions: 9 digital marketing trends for 2019

Read more

At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...

Fraction Tech

Is artificial intelligence riddled with bias? - Customer Design - CMO Australia

Read more

https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...

savefrom

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...

savefrom

The Star's first CMO creates all-new marketing team

Read more

Latest Podcast

More podcasts

Sign in