Merivale appoints new marketing director and head of content

Entertainment property group looks to build better customer engagement by building out a strategic content marketing practice

Andrew El-Bayeh
Andrew El-Bayeh

Merivale has appointed a new executive-level marketing director as well as its first head of content.

Andrew El-Bayeh has been promoted to marketing director after spending the past 12 months as commercial development manager, a role created for him to help build his business credentials across new ventures, commercial partnerships and operations. He initially joined Merivale in 2011 as group venue marketing manager.

El-Bayeh is replacing Deanna Marrocco, who leaves the property group after less than a year in the position, and will report to both Merivale’s chief operating officer, Brett Seargant, as well as CEO, Justin Hemmes.

The new role sees El-Bayeh taking charge of leading the marketing, creative and production departments, with a specific focus on developing Merivale’s customer experience, data strategy and content publishing initiatives.

Prior to joining Merivale, El-Bayeh spent 10 years in the hospitality industry, working in marketing roles across restaurants, bars, hotels, music venues and music festivals at the Keystone Group and The Palace Group.

“I have an innate passion for the hospitality industry and am thrilled to be leading brand strategy during what is undoubtedly the most exciting period of growth for the group,” El-Bayeh said in a statement. “I am constantly inspired by the evolving landscape of digital and content marketing; and look forward to working alongside my passionate colleagues to engage our audiences in new and innovative ways.”

One of El-Bayeh’s first initiatives has been to appoint Sarah Ranawake as Merivale’s inaugural head of content, leading a new division within the marketing function. She will be responsible for overseeing content strategy and execution encompassing online, social and video and is tasked with building a team of content specialists.

Ranawake has spent the past 10 years working in a number of editorial roles, including partner and editorial director at Sporteluxe.com, features director at Cleo, entertainment editor at InStyle and editor of Vacations & Travel Magazine.

“Merivale has such a wealth of passionate and talented experts from chefs and sommeliers to stylists, DJs and even gardeners. I cannot wait to tell their stories and create innovative lifestyle content that excites and engages our guests,” she said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in