SocietyOne recruits US marketer as new CMO

Peer-to-peer lending company appoints the man who helped architect Lending Club's growth as its chief marketing officer

Peer-to-peer lending platform, SocietyOne, has poached the former VP of marketing at US-based Lending Club to become its chief marketing officer.

Mitchel Harad has spent the past four years in San Francisco at marketplace lender, Lending Club, and was instrumental in helping the business growth quarterly loan volumes more than 30-fold to US$1.6 billion (AUD$2.2bn). The company has a market capitalisation of US$5.6bn and raised nearly $870m in its IPO last December.

In a statement, SocietyOne co-founder and CEO, Matt Symons, said Harad’s track record and experience as a marketer made him a great new recruit to SocietyOne.

“We could not be more excited to have recruited Mitch from the world’s most successful marketplace lender as SocietyOne continues to thrive and accelerate its own growth,” he said.

Harad pointed to several similarities between where SocietyOne is today, and the state of Lending Club when he joined the business more than four years ago.

“The company [SocietyOne] is already growing at a rapid pace and is well equipped with excellent management, technology and resources to scale to provide a better alternative to millions of consumers,” he said. “I think the opportunity SocietyOne has in Australia is enormous and I’m thrilled to join the team.”

Harad said he was also impressed by the energy being shown towards financial innovation in Australia.

“SocietyOne has a fantastic entrepreneurial culture that would be right at home in Silicon Valley.”

SocietyOne recently closed a $25m capital raising round with a number of high-profile local investors including Consolidated Press Holdings, News Corp and Australian Capital Equity. Its flagship ClearMatch platform is aimed at reducing the cost of originating and managing consumer loans through a peer-to-peer lending model.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

I have recently worked on Big Data while studying on my certificate exam SAA-C01 Braindumps provides authentic IT Certification exams pre...

samried

The CIO and CMO Perspective on Big Data

Read more

Thanks for sharing the insights. The findings are spot on according to several encounters we had with various brands in the luxury retail...

Xen Chia

Report: Only 11 per cent of brands use customer data effectively

Read more

I think they are overpriced. Don't you think so? I won't buy them.

Donna Green

Apple Watch arrives April 24, some models top $10K

Read more

Energy Makeovers provides services to building owners to reduce their energy consumption and emissions, including replacing halogen light...

samried

How one energy company is giving itself a social media makeover

Read more

That's an interesting use for biometrics, to actually assist in predictive analysis of campaign success.

Simon Smith

Facial recognition technology being used in a new out-of-home campaign

Read more

Latest Podcast

More podcasts

Sign in