SocietyOne recruits US marketer as new CMO

Peer-to-peer lending company appoints the man who helped architect Lending Club's growth as its chief marketing officer

Peer-to-peer lending platform, SocietyOne, has poached the former VP of marketing at US-based Lending Club to become its chief marketing officer.

Mitchel Harad has spent the past four years in San Francisco at marketplace lender, Lending Club, and was instrumental in helping the business growth quarterly loan volumes more than 30-fold to US$1.6 billion (AUD$2.2bn). The company has a market capitalisation of US$5.6bn and raised nearly $870m in its IPO last December.

In a statement, SocietyOne co-founder and CEO, Matt Symons, said Harad’s track record and experience as a marketer made him a great new recruit to SocietyOne.

“We could not be more excited to have recruited Mitch from the world’s most successful marketplace lender as SocietyOne continues to thrive and accelerate its own growth,” he said.

Harad pointed to several similarities between where SocietyOne is today, and the state of Lending Club when he joined the business more than four years ago.

“The company [SocietyOne] is already growing at a rapid pace and is well equipped with excellent management, technology and resources to scale to provide a better alternative to millions of consumers,” he said. “I think the opportunity SocietyOne has in Australia is enormous and I’m thrilled to join the team.”

Harad said he was also impressed by the energy being shown towards financial innovation in Australia.

“SocietyOne has a fantastic entrepreneurial culture that would be right at home in Silicon Valley.”

SocietyOne recently closed a $25m capital raising round with a number of high-profile local investors including Consolidated Press Holdings, News Corp and Australian Capital Equity. Its flagship ClearMatch platform is aimed at reducing the cost of originating and managing consumer loans through a peer-to-peer lending model.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in