Super Retail Group CMO departs; retailer reshuffles marketing and digital teams

ASX-listed retailer will not be directly replacing its group marketing leader and is planning a host of functional changes as its undertakes a customer-led digital transformation program

Kevin McAulay
Kevin McAulay

Super Retail Group’s marketing leader, Kevin McAulay, has left the ASX-listed retailer and will not be directly replaced as the group undertakes a major executive and functional reshuffle.

McAulay was the general manager of the retail group’s centralised strategic marketing function for seven years and initially joined as the marketing manager for its BCF (Boating, Camping Fishing) brand in 2006. His resume also includes marketing stints with IGA, Sargents and Franklins.

A spokesperson for Super Retail Group told CMO that McAulay left at the end of August and is not being directly replaced. Instead, the shared services marketing function is being decentralised, with many of the roles realigned to existing business teams and functions.

As part of its overall structure, Super Retail Group had already been maintaining brand managers for each of its retail brands, reporting directly to the brand’s managing director

Digital and CRM, which had been sitting underneath McAulay’s leadership, are undergoing more significant change as Super Retail Group enacts a customer-led transformation program aimed at becoming a stronger multi-channel player. The spokesperson said the program is a direct response to three paradigm shifts identified by the group: Greater customer centricity; change leadership; and collaboration.

As a result, digital capability will move into an expanded IT and information services function, while the group’s digital transformation stream is being directly sponsored by CEO, Peter Birtles.

A strategic CRM program has also been kicked off, with further details and progress expected in the new year.

In its 2014 Corporate Review, Super Retail Group said customer loyalty programs and data opportunities were taking centre stage within the business as it looked to drive more personalised engagement across its portfolio of retail brands. These include Supercheap Auto, Ray’s Outdoors, Rebel Sport and BCF.

McAulay said he’s now taking time out of the corporate world to work on building and repairing guitar and hi-fi amps.

According to Super Retail Group’s last financial year report to 30 June 2015, the total business recorded full-year net profits of $106.3 million off consolidated revenues of $2.24 billion.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Do you need a loan to pay off your credit or debit? Do you need financial help to set up your own business? Do you need a loan to carry o...

NORA

Facebook: Friction is costing Australian businesses $29 billion a year

Read more

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Sanket Nair

7 businesses successfully implementing chatbots

Read more

Interesting article but what about the employees? There needs to be access to quick cash for everyone involved lest we have yet another '...

Joel Pencer

Suncorp outlines customer investments, digitisation as key to business improvement

Read more

Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Latest Podcast

More podcasts

Sign in