The Advertising Institute of Australasia (AIA) has joined forces with the Australian Marketing Institute (AMI), a decision driven by the changing advertising and marketing landscape.

In today’s world of technology innovation, really understanding the customer is more important than ever, according to Holly Kramer.

Spotlight’s marketing chief has bought an equity stake and taken charge of operations, digital and marketing at growing Australian retail brand, Ishka.

CMOs that don’t adopt an entrepreneurial mindset and a measured test-and-learn approach could be missing opportunities to not only better engage customers, but to foster new product ideas, according to Curtin University’s CMO, Tyron Hayes.

The Interactive Advertising Bureau (IAB) Australia has brought on Southern Cross Austereo’s former chief digital officer as its new CEO.

When you’re used to working with global brands and massive budgets, trading all that in for the tight constraints of a startup might seem like an exercise in masochism.

Anastasia Barlas has switched FMCG for home appliances and joined Electrolux Australia as marketing director for Australasia.

Former Helloworld CMO, Kim Portrate, has re-emerged as the inaugural CEO of a new Australian TV research and marketing firm.

Michael Hill International has appointed a new chief marketing officer to help cement its market position and brand equity.

​David Jones has shaken up its executive leadership team, a move that sees its GM of marketing, financial services and customer insights depart as well as a new group executive of digital come on-board.

Dating website, eHarmony, has recruited Pandora Radio’s former marketing leader to become its first marketing director.

Westfield owner, The Scentre Group, has confirmed the departure of its longstanding marketing chief, John Batistich, after nine years at the helm.

Like many of his Australian marketing leadership peers, Bupa’s marketing director, John Moore, is on a mission to up his brand’s customer experience game. And to do this, he believes a CMO must become the ultimate internal communicator.

PayPal Australia has brought on Westpac’s former marketing and brand leader as its new marketing director for Australia.

Mars will extend the role of its chief customer officer to also include marketing following the departure of global CMO, Bruce McColl.

Foxtel has confirmed former Telstra and Commonwealth Bank CMO, Mark Buckman, will be joining the digital media business to head up its customer and retail approach.

Carpet Court’s new chief marketing officer says reinforcing the brand and its entrepreneurial spirit as well as growing new areas of the business are top of her priority list.

IAG has promoted senior marketing leader, Jane Merrick, to general manager, marketing and customer experience, within its Australian consumer division.

At CMO, we often talk to marketing leaders who came into the job without any formal qualifications or indeed, any initial aspirations to do to so. Here, we highlight 10 Australian CMOs who started their professional lives in very different roles and circumstances, and how these unique experiences have led them to their current leadership positions.

It’s beholden on marketers to demonstrate how they can add value to their organisation, NAB’s recently appointment, CMO, Andrew Knott, claims.

Ladbrokes Australia’s inaugural chief marketing officer has quit the post after three years to pursue new opportunities.