Will our manners go the same way as texting when robotic servants take over?
Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.
CMO interview: ANZ's Carolyn Bendall on gaining customer credit
When Carolyn Bendall was appointed head of marketing for ANZ Australia 18 months ago, her task was concise yet considerable: Evolve the marketing function.
“The priority coming in, and how I actually pitched for the role, was about the changing face of leading the biggest marketing function for ANZ,” she says. “It was about recognising the things that have changed and being prepared to challenge the status quo.”
Some of this related to organisational design, other aspects to the skillsets, roles and practices marketing needs to embrace to perform well in the face of digital and social upheaval, Bendall says.
Register or Login to continue
This article is only available for subscribers. Sign up now for free and get free access to premium content from ARN, CIO, CSO, CMO, Computerworld, and PC World.
Or
Email address already exists in our user system. Please login to continue.
