Sophie Wills knew her organisation faced a problem even before the Covid pandemic hit. As general manager of communications and marketing at the not-for-profit New Zealand Rugby League (NZRL), Wills had already noted a decline in fan loyalty as far back as 2019. For her, this problem was compounded by the difficulty she had in answering why, or in proposing ways to turn things around.

Amazon, Google and Meta operate them, Disney Select uses one to power advertising and match a brand’s first-party data to its own niche audience segments, and Roku has built one supporting its streaming TV platform. But just what exactly are data clean rooms?

Bigger penalties for customer data privacy breaches in Australia, along with retaining customer loyalty in the face of stronger concerns around data use and growing AI utilisation, are going to dominate the way organisations must handle personal data this year.

CMO is delighted to release our new CMO50 alumni whitepaper exploring how leading Australian marketers are practising personalisation in a new era of passion points, preferences and purpose.

Two in three marketers lack confidence in their current media marketing and advertising strategies to effectively produce outcomes, new research from the CMO Council has shown.

CMO has canvassed a wide array of predictions from across the industry and waded through tens of thousands of words to find out what’s on the cards for digital marketing in 2023. Here’s what we discovered.

When you are the head of marketing or analytics for a company that offers marketing and analytics solutions, you need to be at the top of your game. Thankfully for Erin Hutchinson and Shirli Zelcer, they have had almost two decades to nail down their working relationship and master their domains.

In the latest of CMO’s Food for Thought series, we ask five stellar marketing chiefs from different industries: What investments have you made over the past year to improve the performance of your digital marketing activities?

Being able to personalise engagement on the fly to suit audience diversity and drive visitation frequency is in the sights of TGV Cinemas after deploying a customer data platform.

Art versus science, method versus magic, data versus gut – it’s the modern marketing quandary. Just how much of each really goes into the make-up of marketing execution and strategy today?

Brands are putting themselves at needless risk of cybersecurity breaches with their obsession for collecting customers’ personal data and should instead be getting their data minimisation strategies in order, two industry experts agree.

​Universities are data rich, but in comparison to their corporate counterparts, these organisations have been slow to leverage their own assets, according to La Trobe University director of data and analytics, Anthony Perera.

Knowing customers better, harnessing their product and membership usage to personalise engagement and building out differentiated products is firmly in the sights of AusCycling after deploying a data analytics platform.

Marley Spoon is making a global investment into building its own first-party data hub, selecting mParticle as its technology partner to deliver a new customer data platform (CDP).

When it came to lifting the capability of its contact centres, Gucci turned to its design teams to create an environment for is staff that captured the essence of the brand.

As a retail-focused home appliance maker, Fisher & Paykel has had to be satisfied with having only limited connections to its customers. But in a world where relationships are critical, and first-party data is key, such a hands-off approach is bringing diminishing value.

Quantum computing represents a paradigm shift that’s expected to change the nature of computing and even redefine what’s considered a computer. Its potential stretches from desktop computers to the technology in cars, homes, medical and industrial settings.

All the latest martech, adtech and customer technology news from Livewire, Trendii, Sendinblue, Contentsquare, Qlik, Databricks, Microsoft, UiPath, Flatfile and Toluna.

When Salesforce first launched more than 20 years ago, it heralded not just a new way of recording customer data but was also only the second prominent example of the nascent software-as-a-service model. Twenty years later, SaaS has become the overwhelming choice of delivery model for software vendors. But the needs of marketers and sales chiefs has evolved from needing to record the experiences of customers, to helping create them.

The potential of physical availability rather than pure mental availability, is key to how Nova’s recently installed chief growth officer, Adam Johnson, is looking to propel growth.

Active Super is looking to up the ante on member engagement with a new online data visualisation tool providing greater transparency on how and where a member’s money is being invested.