The managing director of Wotif says the travel booking site's latest campaign effort aims to be bold, meaningful and personal. And it's focusing on digital channels over TV to achieve it. ​

Being data-driven is BAU for an online-only retailer like Adore Beauty, its CMO, Dan Ferguson says.

The top analytics leaders in Australia have been named, with JLL, The Iconic and QBE topping the list.

​Proper use and surfacing of data and insights can make all the difference to the bottom line, attendees at the Domo Reimagine Series heard this week.

Building a digital-first approach to in-store experiences and marketing are key elements in helping Fisher & Paykel transform into the country’s number one premium appliance brand and win over both consumers and designers, its marketing chief says.

During its Worldwide Developer Conference in June, Apple announced its latest measures aimed at protecting users’ privacy and curbing tracking across the digital realm. It’s not the first attempt to limit tracking, nor is it the only tool available to aid digital privacy, but it signals to consumers that something's up with privacy.

If Zara Cobb was ever going to take a CMO role, there was a good chance it would be at a data-driven organisation.

Salesforce’s launch of a CDP is in response to a continually evolving customer, AVP Salesforce data and audiences, Jo Gaines, told CMO.

If a picture paints a thousand words, then location visualisation paints a thousand insights.

More than 600,000 prospective visitor leads, a freshly identified customer cohort, lower-cost conversion and stronger industry partnerships are just some of the big wins for South Australia Tourism Commission (SATC) thanks to its digital marketing investment.

No technology is going to save marketers who don’t build up a human workforce that’s skilled, diverse, creative or aligned enough to support their customer outcomes, Adobe’s experience marketing lead says.

Consumers are demanding better, more personalised experiences, and make no distinction between profits, non-profits and educational institutions when it comes to these expectations.

Salesforce has identified the top five B2B marketing trends for 2019 at its Connections conference in Chicago this week, as well as launching new Einstein AI enhancements to Marketing Cloud.​

​As a challenger brand, Hisense is operating in a dynamic environment and its marketing campaigns must reflect this to maximise return on investment. Which is why its digital-focused marketing is driven by unified data, and extensive research, as witnessed by its most recent campaign, ‘How Good’.

The Association for Data-Driven Marketing and Advertising (ADMA) has formally launched its new suite of courses in ADMA IQ, covering key marketing pillars such as digital marketing, data-driven marketing, customer experience along with copywriting, creative leadership and privacy compliance among others.

Salesforce has taken a huge leap forward in the data visualisation and analytics space, picking up Tableau for a whopping US$15.7 billion.

Network 10 from 1 July will have multi-platform, multi-device data-driven segments on its 10 Play and 10 Daily digital sites. It will enable the network to offer advertisers a package of addressable cross-device audience through web, mobile, tablet and connected TVs, including iOS and Android, all linked to a 10 ID.

Things were so easy for digital marketers in the 1990s, when the world simply consisted of desktop Web pages and email. Now, as we exit the 2010s, digital channels have proliferated, with chatbots, voice assistants and half a dozen messenger apps all vying for customers’ attention.

Striking a healthy balance between innovation and human attributes such as warmth, friendliness and family is the key to ASB’s brand success, its GM of marketing, Shane Evans, believes.

Ask any CMO what skills they’re investing in to support the modern marketing function, and chances are a big one will be ‘insights’.

More than $60 million in student value and 110,000 highly qualified leads are just two highlight wins for educational promotional body, Education New Zealand, after undergoing a digital marketing transformation.