Data-Driven Marketing

Customer Experience Management

Survey: Consumers balance data privacy against personalisation

Consumers are willing to share their personal data in exchange for personalisation, depending on whether the service meets their expectations, according to Deloitte’s eighth annual Media Consumer Survey. And consumers want the ability to have their data removed, but the choice to do this is impacted by loss of personalisation, according to the survey.

Leadership

CMO interview: Turning parking into a customer-driven industry

​ If Wilson Parking’s GM of marketing and customer experience, Vanessa Lyons, had to pinpoint one challenge she faced during her transformational first year with the parking operator, it’s overcoming traditional business mindsets.

Digital Marketing

CMO Momentum panel: How CMOs can retain creativity

The onslaught of technology and automation, performance-driven digital advertising and data-led marketing decision making are raising considerable questions about how to ensure creativity continues to flourish in the marketing function.

Digital Marketing

TEG Insights launches new data insights business Doppler

​TEG Insights has launched its own data and insights platform, known as Doppler, to offer its huge data set of more than 16 million Australians and its consumer panel of more than 1 million people to advertisers.

Digital Marketing

New second-party data marketplace debuts

Data management provider, Lotame, has debuted its new second-party data marketplace, an offering it claims will help the four in five marketers struggling to trust accuracy of external audience data sets today.

Leadership

Setting up a new Australian digital bank: A CMO’s story

​This week, Australia officially got a new digital bank: 86 400. Pitching itself as a smarter way to do banking, the offering centres around making money management easier by helping consumers see what’s actually going on with their finances through app-based tools and data insights.

Digital Marketing

Foxtel taps data to overhaul content, channels, advertising services

A stronger data insights story, new advertising products, Samsung smart TV deal, four additional channels, extended content partnerships and a Lifestyle brand overhaul are among the ways the Australian pay TV player is looking to retain advertiser relevance in a hotly contested content streaming world.

Digital Marketing

oOh! Media debuts category data-driven media planning tool

Targeting audiences by category and buyer insights is becoming a reality across oOh! Media’s out-of-home network from this month after the media company announced its new data-driven planning and delivery tool.

Digital Marketing

Solving the digital advertising causality problem

One of the great benefits of digital advertising has been its inherent measurability. But while digital advertisers have a far easier time of understanding how many eyeballs are witnessing their messages, there is another conundrum that digital technology has yet to prove so adept at solving – causality.

Digital Marketing

5 tough truths to making modern experience-led marketing work

In the Asia-Pacific region, businesses lose US$325 billion per year to disconnected customer experiences. Yet according to research recent, at least 90 per cent see CX as a competitive differentiator and 89 per link to commercial success.

Digital Marketing

Online consumer tracking and the challenges for marketing

During its Worldwide Developer Conference in June, Apple announced its latest measures aimed at protecting users’ privacy and curbing tracking across the digital realm. It’s not the first attempt to limit tracking, nor is it the only tool available to aid digital privacy, but it signals to consumers that something's up with privacy.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Augmented Reality: What’s behind the marketing industry’s failure of imagination?

Every flagship smartphone in Australia includes hardware and software purpose-built for AR. A huge audience is ready and waiting. We have an opportunity to craft extraordinary, innovative work. But to get there, we need to push our creative thinking a little harder, writes Gil Fewster.

Gil Fewster

Creative technologist, The Royals

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Why it's important for me to know that? I don't get it, sorry.

James Fogle

7 things you need to know about Facebook's mood experiment

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Info graphic have proven to be very useful to create brand awareness and drive traffic. Thanks for sharing these Information.Graphic Desi...

Govind Dadhich

Image intelligence:10 must-see infographics for marketers

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Best web hosting packages Vancouver WA understands that only technical support and domain associated email address can bring huge leads ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

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I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...

Ekaterina Khramkova

Forget customer experience, human experience is marketing's next frontier

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Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

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