​A 30 per cent increase in free range chicken buyers and a 72 per cent lift in new brand buyers are two standout results for Ingham’s chief marketing officer, Seb Brandt, from its first audience-led outdoor campaign.

Against all odds, the Tokyo 2020 Olympic and Paralympic Games are on. To many, this will be thrilling, surprising or even shocking. To advertisers, it will be unprecedented. And to the athletes, the culmination of hard work against the most difficult of olds.

More extensive and informative customer sentiment analysis, improved engagement through personalised next-best actions and content gap recommendations are the big wins Tourism Australia is seeing after investing in chatbot technology.

10 Viacom CBS has joined forces with LiveRamp to allow advertisers to connect first-party data with the media company’s audiences and improve insights when executing and reporting on BVOD and digital campaigns.

Livestock farm management platform, AgriWebb, has gone from startup seven years ago to having 15 million head of livestock under management across more than 30 million hectares in Australia alone. That’s not including the farmers using its platform in the UK, South Africa and, soon, the US, where it has just opened an office in Denver, Colorado.

Retailers agreed on a few fundamentals for personalising customer engagement when they discussed the topic at Retail Revival, the second annual digital talkfest held by Emarsys, an omnichannel customer engagement and retention platform.

The marketing sector is no stranger to enthusiastic debate, but the battle between privacy advocates and the holders of customers’ personal data has become especially impassioned.

Data is of most valuable if you’re using it to be more intimately connected to your customer and identifying pain points you can solve for them.

An irony of the data age is that while it is mostly B2C brands lauded for their data prowess, the companies supplying them with analytics tools tend to be B2B. And for this latter group, that means they don’t always get the bask in the glory of what they enable.

Online marketplace, Gumtree, has released a new ad platform combining first-party data, predictive purchasing technology, new native products and content innovations to enable brands to engage with customers.

Brands and marketers now have to find ways to engage in social justice discussions, from Black Lives Matter and racial unrest to consumer demands for sustainability, whether they want to or no, says Forrester's chief marketing officer.

Flybuys’ data sharing strategy is again making headlines this week after the customer loyalty program announced a deal with IPG Mediabrands division, Kinesso Australia.

Breaking down data systems and silos, walking in the shoes of your audience and committing to continuous improvement are providing the foundational marketing blocks for how Booking.com manages relationships with its complex network of global partners.

Customer data management, reporting and actionability was firmly in the spotlight this week for Adobe as the vendor unveiled a new approach to its customer data platform (CDP) offering and journey analytics and first-party data sharing capabilities.

Growing first-party data sophistication, a focus on customer consent and personalisation driven by empathy rather than regulatory requirement are just some of the ways Australian brands are attempting to navigate the data-driven marketing landscape.

The Seven Network has added to its second-party data partnerships, striking a deal with weather information service, Weatherzone, to bring more geospatial insights into its 7RediQ audience intelligence offering.

Woolworths is outlaying $223 million to gain a majority stake in data analytics firm, Quantium, and has flagged plans to establish a new advanced analytics practice bringing the best of both companies together as it increases its shareholding to 75 per cent.

Seven West Media has become the latest media company to sign up to Flybuys’ data division, Unpacked by Flybuys, a deal that will see it joining the dots on audience data across its 7plus connected TV proposition with TEG Analytics and FMCG shopping habits.

Triple-digit customer database growth, record email engagement rates and a plethora of insights informing new products and promotions are just some of the wins for Australian brewery, Stone & Wood, after lifting its digital marketing game.

A lack of awareness and technical insight into how consumer data is used for targeting and retargeting purposes remains a core concern for several industry thought leaders as marketing becomes increasingly exposed to data privacy concerns and regulation.

Marketers globally and across the region are seeing increasing value in location-based services and data targeting yet concerns about the accuracy of such data remains rife, a recent report has found.