In less than two years, Koala has soared up the ecommerce charts with its breakthrough in-a-box mattress featuring anti-disturbance technology, delivered to the consumer within four hours and supported by a 120-day trial.

We may not be consciously aware of it, but each of us carries dozens of digital tokens around with us.Our ability to use each of these services is governed by a string of numbers – a digital token. And according to the proponents of the open source crypto-wallet called the Pillar Project, the way they are managed is fundamentally broken.

A CMO needs to empower the marketing team to deliver measurable business outcomes or runs the risk of creating a herd of ‘digital operators’, eHarmony’s managing director, Nicole McInnes, claims.

​Brands that don’t start contextualising around the consumer in real time through ‘living services’ are at risk of being disintermediated by 2020, Reckitt Benckiser’s chief digital officer claims.

The only way to ensure your brand strategy is robust enough for the long term is to focus on customer truths you know will hold true long term, CommBank’s marketing and strategy chief says.

The team behind ADMA has officially announced the Australian Alliance for Data Leadership, an umbrella group that unites its individual associations across data-driven marketing, analytics, data and digital.

The decision to rebrand Athlete’s Foot’s is just the tip of the iceberg in a comprehensive plan that sees the retailer tapping deeper customer insight and technology to build better engagement with consumers, its marketing chief says.

Walled gardens such as those built by Google, Facebook and Amazon are the deepest threats to another brand’s customer data and survival, martech guru, David Raab, claims.

The biggest challenge to data-enabled marketing success is fostering collaboration across internal and agency teams, ANZ’s head of performance marketing says.

Demographic marketing is dead, and it’s only by combining people smarts and imagination with multiple, contextual data sets that brands will truly win over the ever-changing consumer.

The meal delivery market has undergone something of a boom in recent years, with a plethora of options emerging that offer everything from home-delivered fine dining through to pre-prepared fresh meals and packaged raw produce you prepare yourself.

A data-driven experiment by Australian cosmetics producer, Nude by Nature, to test the effectiveness of retargeted display advertising has seen the group achieve sales uplift of 11.8 per cent.

​Customer engagement consulting agency, Ellipsis, has joined forces with Data Republic on a new data product offering aimed at helping brands better measure customer loyalty investments.

When Cochlear’s first global leader of digital marketing operations, Divya Jumani, joined the ASX-listed organisation 12 months ago, she faced an all-too common quandary: A marketing automation platform largely being used as an email tool.

It’s being imperfect, rather than perfect, that brands should focus on if they want to win over consumers.

Rolling out a new wireless data analytics platform will give the National Museum of Australia (NMA) the ability to better understand its visitors and drive new levels of both gallery and mobile engagement, its CIO says.

Marketers that focus on their martech stack first, instead of designing backwards with their customers and staff in mind, are going to run into serious organisational and cultural challenges.

The launch of Qantas’ new branding is just the tip of the iceberg in a customer experience evolution aimed at delivering more authentic and personalised experiences in and off the plane, the airline’s CMO says.

Nine announced it is the first Aussie publisher to partner with LiveRamp, an Acxiom company as part of its mission to leverage data in order to boost custom audience targeting capabilities.

Pfizer Australia is rolling out artificial intelligence-based digital analyst tools from Complexica in a bid to improve the pharmaceutical company’s data-driven sales and marketing decision making.

Advertising and PR giant Dentsu Inc announced its global business headquarters Dentsu Aegis Network has reached an agreement to acquire a 100 per cent stake in in leading Aussie data-driven agency and Adobe specialist Accordant.