Data-Driven Marketing

Measurement & Analytics

Unilever partners with Alibaba Cloud for marketing intelligence

Unilever has partnered with Alibaba Cloud, the IaaS outfit behind the Chinese ecommerce giant Alibaba Group, to power its digital marketing initiatives. The multinational consumer goods company will be able to optimise its omni-channel, online and offline demand generation activities using Alibaba Cloud’s artificial intelligence (AI) and cloud-based technologies.

Digital Marketing

Why Binge is built on data

​The combination of brand layer and content layer with data will help Binge build its presence and engagement in the Australian marketplace, says the new offering's chief marketing officer.

Customer Experience Management

Consumer Data Right Register launches

The Australian Competition and Consumer Commission (ACCC) has launched its Consumer Data Right Register today, after being pushed back a few months in February. The register will allow businesses to apply to be recognised as Accredited Data Recipients.

Strategy

Personalisation: Has it moved from convenience to creepy?

“I think in the last five years, we've gone from being able to use some information about an individual to being able to effectively monetise and deliver the exact right message to the exact right person at the exact right time through the martech stack.”

Digital Marketing

5 things marketers should know about data privacy in 2020

Data Privacy Day is today (January 28) and with legislation being implemented around the world and large platforms like Google phasing out cookies, marketers are scrambling to balance privacy requirements with customer expectations around not not data collection, but the personalised communications they now expect.

Leadership

What's driving the 2020 marketing skills shortage?

Australia's massive talent gap will continue to plague marketing in 2020, with a growing mismatch between jobseekers’ skills and those needed to employers, according to the Hays Job Report.

Digital Marketing

The secret ingredient in Mr. Beer's customer engagement plan

Mr. Beer has been around since the late 1990s, offering home brewing kits in the US and globally thanks to the reach of ecommerce. Yet with a growing customer database, the company was facing two problems: Lack of a strong automated email engagement program, and a solution to entice customers with relevant offers.

Digital Marketing

Consumer Data Right launched pushed to July 2020

The Australian Competition and Consumer Commission (ACCC) has pushed back the launch date for Australia’s new consumer data right to July, citing a need for more testing.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

Conversations over a cuppa with CMO: The Star's George Hughes

It's been an incredibly tough three months for the Star as it shut its doors and stood down staff in response to the COVID-19 lockdown. Yet innovation has shone through, and if the CMO, George Hughes, has anything to say about it, such lateral thinking will continue as we start to recover from the crisis.

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One failing brand tying up with another failing brand!

Realist

Binge and The Iconic launch Inactivewear clothing line

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I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...

Nancy Tunick

The personal digital approach that's helping Vision RT ride out the crisis

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I am 57 and diagnosed in June 2009. I had a very long list of symptoms, some of which were. Keeping right arm close to my side while walk...

Nancy Tunick

Gartner survey: CMO spending hit by COVID-19

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Audible did such a great job on their marketing and at the same time, there are no false promises. The support, quality, variety all good...

Vitaliy Lano

Audible's brand plan to build the value of audiobooks

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I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...

Nancy Tunick

Parkinson's NSW creates a lorem ipsum generator and goes digital to mark Parkinson's Awareness month

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Blog Posts

MYOD Dataset: Building a DAM

In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

Kshira Saagar

Group director of data science, Global Fashion Group

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

Andy Gaunt

General manager, Fever-Tree Australia and New Zealand

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