A data-driven experiment by Australian cosmetics producer, Nude by Nature, to test the effectiveness of retargeted display advertising has seen the group achieve sales uplift of 11.8 per cent.

​Customer engagement consulting agency, Ellipsis, has joined forces with Data Republic on a new data product offering aimed at helping brands better measure customer loyalty investments.

When Cochlear’s first global leader of digital marketing operations, Divya Jumani, joined the ASX-listed organisation 12 months ago, she faced an all-too common quandary: A marketing automation platform largely being used as an email tool.

It’s being imperfect, rather than perfect, that brands should focus on if they want to win over consumers.

Rolling out a new wireless data analytics platform will give the National Museum of Australia (NMA) the ability to better understand its visitors and drive new levels of both gallery and mobile engagement, its CIO says.

Marketers that focus on their martech stack first, instead of designing backwards with their customers and staff in mind, are going to run into serious organisational and cultural challenges.

The launch of Qantas’ new branding is just the tip of the iceberg in a customer experience evolution aimed at delivering more authentic and personalised experiences in and off the plane, the airline’s CMO says.

Nine announced it is the first Aussie publisher to partner with LiveRamp, an Acxiom company as part of its mission to leverage data in order to boost custom audience targeting capabilities.

Pfizer Australia is rolling out artificial intelligence-based digital analyst tools from Complexica in a bid to improve the pharmaceutical company’s data-driven sales and marketing decision making.

Advertising and PR giant Dentsu Inc announced its global business headquarters Dentsu Aegis Network has reached an agreement to acquire a 100 per cent stake in in leading Aussie data-driven agency and Adobe specialist Accordant.

Finding a balance between dynamic, personalised communication that is subtle and effective and content that crosses the creepy line is the ongoing ambition for Trade Me head of marketing automation, Anna McLachlan.

Connecting organisational dots, cutting through complexity and removing corporate hierarchies are just a few of internal changes CMOs are tackling in order to bring the next generation of marketing into their enterprises.

Goodlife Health Clubs’ move to adopt real-time analytics and souped up business intelligence has delivered rapid transformation for the fitness firm.

Sponsoring sporting teams to boost your brand image can seem like a great idea when the team you back is winning. Less so of course when their fortunes turn. But for independent financial services provider, CMC Markets, supporting the NSW Waratahs Super Rugby team has helped align the company with a key customer segment and shared values in the Australian market.

Nine’s chief digital and marketing officer, Alex Parsons, is a firm believer in first-party data ownership and insight. And if the media company’s list of data-driven technology investments is anything to go by, it’s been a core priority since he took up his post nearly three years ago.

​Australian marketers are enamoured with audience data and ramped up their expenditure by 48 per cent over the past year, a new report has revealed.

If there’s one takeaway President Trump’s lead data scientist, Matt Oczkowski, can offer brands after working on the Republican candidate’s election campaign, it’s that they need their own walled garden.

Connecting more closely with customers is critical for any brand, but for a global giant like Coca Cola which owns over 500 beverage brands, it becomes a strategic art.

Personalisation is a buzzword thrown around marketing debates, but what does it really mean to offer a truly individualised experience in today's data-rich digital space?

In February 2018, large swathe of organisations will fall under the power of Australia’s new mandatory data breach notification laws.

Village Cinemas says its new-look loyalty program is the direct result of customer data insights and a desire to give consumer flexibility in the types of rewards they can earn across their cinema experience.