​With 50,000 students studying more than 200 courses across five physical sites and one virtual campus, South East Queensland’s Griffith University is a large and complex organisation to manage.

Quantium, Fetch TV and Adgile Media are claiming their new data partnership is set to close the loop on TV advertising effectiveness for consumer goods brands.

Seven West Media (SWM) is making a big data play, touting its first-party data offering with new audience insights, activation and measurement solution within 7REDiQ, along with second-party data partnerships and its new 2021 content lineup.

10 ViacomCBS Australia and New Zealand, has become the latest Australian company to sign up to flybuys’ data offering, Unpacked.

Creativity is about coming up with the ideas but data is the key to assessing if something is working,​ says Netflix co-founder and its first CEO, Marc Randolph.

Building the right creative approach and assets required are the biggest challenges NRMA has faced in taking advantage of smart TV advertising, its media lead says.

The words ‘new normal’ have quickly emerged as the go-to phrase for describing the world created by the COVID-19 crisis and its impact on the economy and national psyche. But have we even reached the ‘new normal’ yet?

Latitude Financial is bringing on The Iconic’s data chief to lead its data science and analytics efforts.

Flybuys has today launched its new data platform, Unpacked by Flybuys, providing data, insights and measurement into their audiences geared towards marketers. The new data offering has been rebuilt from its previously Flybuys Digital Audiences offering.

It was a little over 12 months ago Acoustic entered the martech scene, a freshly branded marketing software offering spun out of the IBM business. Here, its global chief talks to CMO about the product roadmap, transformation and efforts to become a viable best-of-breed alternative to the enterprise marketing clouds.

We all hear it all the time: Data is the be all and end all of marketing. What does the data say? Does the data support decision making? Have we checked data for customer insight?

Nine has taken the wrappers off Audience Match, a new service giving brands the ability to activate people-based audiences across its media properties.

Real-time customer data and an ability to rapidly rethink marketing have been key elements for marketers in the travel and tourism categories as they've looked to manage in the fast-moving COVID-19 crisis.

How do marketers comprehend what their data means? It’s a constant challenge marketers face and with the emphasis on data-driven decision in marketing growing, it’s becoming more and more important.

“Make the complex simple" is Mark Ritson’s message to marketers of all stripes when it comes to making sense of data to drive sound decisions.

Proving the brand value of live events sponsorship by connecting the dots from fan engagement through to shopper behaviour is the latest ambition of Ticketek’s sister division, TEG Analytics, following a new partnership with flybuys.

Having a plan for how you’re going to use customer data, an ability to action it, and a lifecycle approach to customer engagement are all vital in building a successful customer data strategy.

Dynamic Yield and Evergage, which was recently acquired by Salesforce, have again topped the latest annual list of personalisation engines from Gartner.

Data enables marketers to better understand the true state of the world within which they operate. But what do you do when the data being used to make those predictions no longer describes reality?

Unilever has partnered with Alibaba Cloud, the IaaS outfit behind the Chinese ecommerce giant Alibaba Group, to power its digital marketing initiatives. The multinational consumer goods company will be able to optimise its omni-channel, online and offline demand generation activities using Alibaba Cloud’s artificial intelligence (AI) and cloud-based technologies.

A concerted effort to build real-time consumer sentiment tracking has seen Beiersdorf pivot its marketing, media and social approach to meet changing behavioural trends during the COVID-19 crisis.