Data-Driven Marketing

Digital Marketing

OAIC: Australian data breaches rise in last 6 months of 2021

The latest Office of Australian Information Commissioner (OAIC) Notifiable Data Breach Report has been released, highlighting a rise in incidences over the last six months of 2021 as well as the need for organisations to step up their reporting game.

Digital Marketing

12 martech trends to watch in 2022

It’s been another year of growing sophistication across the marketing technology landscape. As artificial intelligence (AI) and advanced automation progress, capabilities being introduced into the ever-growing array of martech stacks and customer engagement technologies is exploding. In the second of our special edition predictions reports, CMO takes a look at what’s in store for marketing technology innovation and utilisation in the coming year.

Digital Marketing

19 digital marketing predictions for 2022

As the industry shakes off a second year of adapting to global pandemic conditions and an ever-more digitally savvy and socially aware consumer, it’s clear digital marketing faces another evolution in 2022. CMO has canvassed a wide array of predictions from across the industry to find out what’s on the cards for digital marketing in 2022.

Digital Marketing

SCA data partnership avoids reliance on IDs for digital advertising

Southern Cross Austereo (SCA) is branding its new partnership with contextual intelligence platform, NumberEight, a direct response to growing impetus for alternative digital advertising solutions that meet tighter privacy regulations and forthcoming iOS updates.

CMO50 2021 #18: Amber Collins

There aren’t too many organisations that can claim every single person in Australia as a customer. But that’s exactly why Australia Post CMO, Amber Collins, is so set on putting customer thinking front and centre in every strategic choice and decision she and the group make.

Digital Marketing

How Lexer is helping retail marketers unleash their inner data rockstars

Some retail tech companies hope you’ll take it at face value when they tell you how good their solutions are. Others rely on their clients to do it for them. But Australian-born customer data and experience platform, Lexer, has gone one step further to show how strong its tools are, by building its own retail brand.

Measurement & Analytics

Mate gets a hand with brand and customer decisions from SourseAI

Fast-growing, independent telco, Mate, has signed up with SourseAI to synthesise Mate’s customer data and combine it with market data. The results include defined audience segments, characterised personas and customer and market behaviour insights as the basis for a brand refresh, customer engagement strategies and product development.

Digital Marketing

iSelect pins growth strategy on Consumer Data Right

Comparison services provider, iSelect, has highlighted Australia’s Consumer Data Right (CDR) legislation as its next big customer growth opportunity and an instrumental part of its five-year strategy.

Digital Marketing

Report: Customer engagement is more difficult in the Covid era

More than three-quarters of digital marketers are finding customer expectations harder to meet than a year ago, according to the latest State of Marketing Report from customer relationship management (CRM) platform, Salesforce.

Digital Marketing

Building best-in-class personalisation: Tabcorp's bold bet

More than $160 million in incremental turnover and a seamless connection between physical and digital customer engagement are just some of the big wins for Tabcorp since kicking off its best-in-class personalisation program.

Digital Marketing

How Ryderwear is building its omnichannel marketing orchestration engine

More than 30 per cent uplift in revenue off email marketing, customer lifetime value improvements and omnichannel campaigns are a few of the early wins for Australian activewear and gym apparel brand, Ryderwear, after overhauling its customer and marketing technology stack.

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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