Australian gaming and wagering operator, Tatts Group, has officially promoted Megan Magill to the newly created role of chief marketing officer to lead a new centralised marketing function.
Magill has been with the organisation for more than two years as group brand and marketing manager. According to the company, the new role sees her focusing on a more cohesive vision for the portfolio of brands. She now heads up a team of 30 staff encompassing digital acquisition, digital optimisation, CRM and loyalty, design services and business unit brand marketing teams.
The company operates three core businesses: Wagering, which was recently rebranded to Ubet; lotteries; and gaming.
Magill has more than 20 years’ experience across agencies, media and in-house marketing, and was most recently with Wotif Group as GM of brand and deputy chief executive of the online travel company’s A/NZ business unit before joining Tatts.
“Setting up a group marketing function with a focus on data represents an enormous amount of opportunity for Tatts Group,” Magill said in a statement.
“We also have a strong emphasis on innovation and testing, so we’re ready to be more disruptive in the marketing space, which is really exciting.”
Tatts Group CEO, Robbie Cooke, said Magill’s appointment aligns with the group’s focus on having a single view of its customer.
“With group marketing operating as a standalone unit, we’re able to maximise the use of our large multi-product database,” he said.
“Megan is an outstanding marketing professional and I’m thrilled to have her in a role that is so pivotal to the future of our business.”
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.