Tatts Group promotes group brand leader to CMO

Megan Magill will oversee a group marketing function with a key focus on data and digital

Megan Magill
Megan Magill

Australian gaming and wagering operator, Tatts Group, has officially promoted Megan Magill to the newly created role of chief marketing officer to lead a new centralised marketing function.

Magill has been with the organisation for more than two years as group brand and marketing manager. According to the company, the new role sees her focusing on a more cohesive vision for the portfolio of brands. She now heads up a team of 30 staff encompassing digital acquisition, digital optimisation, CRM and loyalty, design services and business unit brand marketing teams.

The company operates three core businesses: Wagering, which was recently rebranded to Ubet; lotteries; and gaming.

Magill has more than 20 years’ experience across agencies, media and in-house marketing, and was most recently with Wotif Group as GM of brand and deputy chief executive of the online travel company’s A/NZ business unit before joining Tatts.

“Setting up a group marketing function with a focus on data represents an enormous amount of opportunity for Tatts Group,” Magill said in a statement.

“We also have a strong emphasis on innovation and testing, so we’re ready to be more disruptive in the marketing space, which is really exciting.”

Tatts Group CEO, Robbie Cooke, said Magill’s appointment aligns with the group’s focus on having a single view of its customer.

“With group marketing operating as a standalone unit, we’re able to maximise the use of our large multi-product database,” he said.

“Megan is an outstanding marketing professional and I’m thrilled to have her in a role that is so pivotal to the future of our business.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Sign in