All the latest martech and adtech news this week from Dynamic Yield, Yotpo, Dun & Bradstreet, Sigst, Meltwater, Google Analytics, Blippar and Intercom

There is more than meets the eye to tech startup, AutoGuru. On its surface, car servicing seems like a mundane, very basic, have-to-have-it service. But AutoGuru is having none of this.

Having a customer lifecycle-led, targeted approach to marketing is vital to the Australian Red Cross Blood Service’s efforts to grow its customer database to 580,000 and meet the ever-increasing need for blood donations, its marketing leader says.

iSelect has claimed the ineffective marketing approach that saw the brand too focused on traditional media and led to a 2 per cent dip in revenues for the FY18 financial year is on its way to being arrested.

If there’s one thing Andrew Joyce has learnt being co-founder of Australian mobile-oriented jobs startup, Found, it’s that he is hopeless at predicting what millennials and Gen Z consumers are going to like in an advertisement.

All the latest martech and adtech news this week from Salesforce, Criteo, Freshworks, Zendesk, Twilio, GrowthOps, HubSpot, Tableau, Glow, Genesys and Intercom

The online world has delivered massive benefits to Australian corporations and consumers alike. Well, most of them.

Dynamic Yield, Evergage, Monetate, Certona, Adobe and Qubit are leading the pack when it comes to delivering personalisation engines to marketer, digital and CX practitioners, a fresh Gartner report claims.

Nine is claiming an Australian first after launching addressing video advertising through its 9Now video on-demand offering.

We’ve long known consumers hate bad ad experiences. It also turns out marketers do too. But while marketers are aware of the problems bad experiences cause, it may be that little will change until marketing team structures change.

The AANA, IAB and MFA are positioning their first joint, cross-industry digital advertising practices as a way to restore trust and drive up credibility across the ecosystem of supplier, advertisers, publishers and technology providers.

All the latest martech and adtech news this week from Oracle, Maritz Loyalty, Nugit, Vendasta, QuanticMind, Sprout Social, Qubit, and OneTrust.

Driven by enormous change in the research industry, one of Australia’s leading data analytical and data science businesses, TEG Rewards, has rebranded as TEG Insights this week.

Brent Smart believes his switch from creative agency chief to first CMO at IAG says as much about the insurance giant as it does about him.

Alibaba has a vision for the future of retail where there is no distinction between online and offline shopping, and the customer experience is enhanced by augmented reality, artificial intelligence (AI) and facial recognition.

All the latest martech and adtech news this week from Blis, Hubspot, AMSRO, Microsoft, Amobee,Omnicom, Sizmek and Google.

Australia-based value fashion retailer, Cotton On Group, has an ambitious mission: To drive 30 per cent growth next year through digital commerce and engagement improvements.

Salesforce has stepped up its Marketing Cloud game once again, acquiring AI-powered data analytics player, Datorama, in a deal estimated to be worth upwards of US$800 million.

Blockchain has gained yet another foot in the adtech door with news that the Interactive Advertising Bureau (IAB) US launching a new pilot program to test and provide best practice use cases in the digital advertising sphere.

​Amazon is hoping for record Prime Day sales and sign-ups to Prime memberships in Australia, even after its website crashed at the beginning of the event.

One well-established Australian electrical goods wholesaler is using the power of personalisation and email marketing automation to enhance the customer experience and propel its industry sector into the digital age.