When your company is credited with creating a product as enduring as blue jeans, it might be easy to rest on your laurels. But despite it being almost 150 years since Levi Strauss patented his iconic trousers, his eponymous company is continuing to innovate both in product and service.

All the latest martech and adtech news this week from LiveRamp, Braze, Kapost, Reltio, OneTrust, Sizmek, Lithium, Spredfast, Catalog, Shopple and Verint.

When Jenny Williams, CMO of Compare the Market (CTM), says she’s pushing ‘Simplesness’ throughout the entire business, it’s hard not to conjure images of meerkats popping their heads up throughout the insurance comparison business.

Christophe Eymery has switched beauty products and L’Oreal to head up digital marketing at Seek.

Pacific Boating was ahead of its time. Long before the share economy was a thing, Pacific Boating was offering its boat sharing service to customers – but in a highly untargeted way.

All the latest martech and adtech news this week from Acxiom, LiveRamp, Liferay, Adobe, Thunder, Demandbase, Roy Morgan, Voogy, SugarCRM and Ytel.

Far from it being a retail apocalypse, the proliferation of data and technology has pushed us into a retail renaissance, said Salesforce at Dreamforce this week.

Subscription-based beauty products player, bellabox, has inked a new mobile app partnership aimed at rewarding women for their loyalty to mobile gaming.

​The fourth industrial revolution was front and centre at the official Dreamforce keynote today, with Salesforce launching a number of new applications to better enable what they consider to be at the heart of this new revolution: connection.

Adobe, SAP and Microsoft have joined forces in a new Open Data Initiative (ODI) which the vendor trio say will shake-up customer experience delivering by allowing clients to combine and harness data from across their respective technology platforms.

When you have more than 100 different products on offer, how do you decide which ones to focus your market efforts around? You can promote those that have the highest margins, but doing so might come at the expense of higher sales volumes from lower cost products.

​Traditional A/B testing can be biased in terms of results and limited in terms of designs available for testing. Ultimately, someone has to choose something, and if you end up choosing two ineffective sites for testing, the results will be meaningless.

Adobe has confirmed its acquisition of Marketo, paying US$4.75 billion to acquire the B2B marketing automation player.

All the latest martech and adtech news this week from Salesforce, Twilio, Radius, Pitney Bowes, Hyp3r, Qlik, Ooyala, and Talend.

The Star Entertainment Group’s first CMO has recruited four senior marketing specialists and promoted one longstanding staffer as part of a new-look, unified marketing team focused on driving brand growth nationally.

Challenges remain for content providers, marketers, advertisers, and media, according to the Deloitte Annual Media Consumer Survey, as consumer attention spans wane, trust is eroded, and content choice increases. ​

With one of the best known travel retail brands in the country, Flight Centre Travel Group head of creative and content, Luke Wheatley, isn’t exactly worried about traditional brand building.

The marketing and media industry is too heavily skewed towards data, efficiency and short terminism in this mid-digital age where consumers are confused and neither brand nor media is benefiting as a result, Zenith Media’s head of innovation, Tom Goodwin, claims.

Adobe is reportedly in talks to purchase best-of-breed marketing automation vendor, Marketo.

Chatbots are the customer-experience (CX) buzz technology of 2018, and there is no doubt that when implemented properly, they can improve CX for thousands of consumers, freeing up call centre staff to focus on higher-value conversations.

All the latest martech and adtech news this week from Adobe, Deloitte, Episerver, MediaMath, Demandbase, BigCommerce, Beckon, Impact and MediaRails.