The University of NSW has thrown its dollars behind Adobe’s Experience Cloud as part of a digital experience transformation aimed at lifting its reputation and standing to the top echelons of tertiary providers globally.

All the latest martech and adtech news this week from LiveChat, InMarket, Point Inside, SurveyMonkey, Data Republic, Brandollo, Daitum, Adobe, and more.

​CMOs from both large B2B and B2C organisations gathered at our latest CMO roundtable, sponsored by Bold360, to debate the optimal balance of human and AI when interacting with customers. Here are pictorial highlights from the day.

More disruptive creative that combats physical laziness in Australians via digital and contextual messaging, along with national commercial partnerships, are among next steps for Sport Australia in the second wave of its ‘Move It AUS’ program.

Australia’s ad spend is expected to grow by 4.4 per cent to $17.2 billion in 2019 off the back of strong display advertising investments and as TV records its first growth in six years.

All the latest martech and adtech news this week from Amobee, Oracle Data Cloud, Marchex, OtherLevels, Hypetap, Shutterstock, Amazon, Finteza, Tapjoy, and more.

Marketers are looking at new metrics to measure digital media placement to better prove its effectiveness and increase budgets, according to a new report. ​

Going from zero to 99 per cent digital advertising spend in just a few short years is an excellent illustration of how the marketing and advertising climate has changed significantly in such a short period of time.

All the latest martech and adtech news this week from Quizjam, Salesforce, Crayon, Yellowfin, Samanage, indaHash, Sojern, Zoho, Brandwatch, and more.

​Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically. According to Zenith’s Programmatic Marketing Forecasts, programmatic ad spend is also set to grow 19 per cent next year, reaching US$84 billion globally or 62 per cent of digital media expenditure, with Australian programmatic spend to reach US$1.64 billion next year.

Data monetisation is no longer nice-to have but an imperative for retailers and increasingly consumer-oriented companies looking to remain competitive.

All the latest martech and adtech news this week from SAP, Zendesk, AdRoll, Ptmind, Swiftpage, Aprimo, Hootsuite and Impact.

In the era of audience fragmentation, marketers should be leaving no stone unturned when it comes to reaching their intended targets. And it turns out one of the most effective social marketing tools could actually be hiding in plain sight.

RedBalloon parent company, Big Red Group (BRG), says its acquisition of extreme and adventure experiences aggregator, Adrenaline.com.au, will make it the third-largest experiences provider globally. And according to its co-founder and spokesperson, Naomi Simson, the acquisition is just the start of its plans to ensure Australian businesses successfully get a piece of the experiences pie against global competitors.

Attracting prospects to your website should be a simple matter of buying the right search terms and waiting for the traffic to roll in.

All the latest martech and adtech news from Oracle, Adobe, Cooperate, Ooyala, Zylotech, FullStory, MediaMath, Acquia, BigCommerce, Templafy and Digivizer.

It wasn’t long after the iPhone’s launch that every brand decided it needed an app. But how many of those apps have made a meaningful difference in the lives of consumers – or for the brands that created them?

​Marketing technology accounts for 30 per cent of the average modern marketing function’s budget, with a third going to services and support, according to fresh research from Gartner.

The future is looking bright for the Australian arm of AdRoll, its regional VP claims, with new partnerships and products on the agenda.

Online consent can be a minefield for brands, and just doing enough to fulfil legal obligations no longer cuts it. Transparency is key, balanced with the right amount of information.

Marketers have sought a single view of their customers ever since the word ‘omnichannel’ was first coined. After all these years, could the martech industry have finally delivered a solution?