Blender manufacturer, Vitamix, has acquired more than 80,000 customer loyalty program members triggering over 18,000 member purchases after making a concerted effort to embrace relationship marketing.

Having an integrated, dynamic and highly automated content pipeline has become a reality for the team at Under Armour after shifting its digital asset management platform to the cloud and uniting its asset ecosystem across marketing and IT operations.

Brand advertisers are reportedly avoiding advertising on news media websites around coronavirus coverage, prompting an urgent call from both publishers and the Interactive Advertising Bureau (IAB) for them to stop the practice and get behind publishers and the media community. And it’s a call that’s now provoked a response from the CEO of the Australian Association of National Advertisers (AANA), John Broome, defending brand owners from cutting spend and preserving cash while reiterating the advertising community’s appreciation of trusted news sources and a commitment to working through issues.

Spirits Platform wants out-of-work bartenders who have lost their jobs because of the hospitality shutdown in the wake of the COVID-19 pandemic to create simple cocktail video tutorials aimed at home consumption for its ‘Home Five O’Clock-tails’ initiative.

All the latest martech and adtech news this week from Zoom, Fast, ActiveCampaign, StatSocial, Zendesk and TCS, Big and Near, Uberflip and Informatica.

We’ve entered the decade of the CMO and CIO, where partnership between the two functions has become the critical element driving business success in the digital age.

Universities have huge amounts of data representing untapped potential. But many of them are being held back by manual, slow and error-prone processes.

The long-term impact of the COVID-19 lockdown on the Australian events industry won’t be known for some time, but one immediate outcome is the rapid rise in interest in virtual conferences.

All the latest martech and adtech news this week from Banzai, Criteo, LiveRamp, Hootsuite, Zoho, EZ Texting, VDX.tv, and Adobe.

​Adobe has released record first quarter 2020 results, but does expect to be impacted by COVID-19 in its upcoming quarter.

All the latest martech and adtech news this week from Dynata and CMNTY, mParticle, Pipedrive and Mailigen, The Hub, Bold360, WingArc, Zendesk and Hootsuite.

For a new streaming service in a competitive environment, Kayo has gone from 25 per cent prompted awareness to 80 per cent in just 12 months – something it puts down to the Aussie love of sport, plus some exceptional marketing by the Kayo team.

The ACCC’s adtech and ad agency services inquiry efforts are officially underway, with the industry watchdog calling for feedback and information from Australia’s digital advertising supply chain and services ecosystem.

The Art Gallery of NSW is looking to bring more engaging mobile capability to future exhibitions following the use of a chatbot that put its Japan Supernatural exhibition right into the hands of potential visitors.

In an interesting session at Salesforce’s World Tour event in Sydney, not for profits got together to discuss how customer experience is vital and why they are using technology to put people first.

The growth in the Australian online advertising market has slowed, but still achieved 5.6 per cent year-on-year expansion to reach $9.3 billion expenditure for the 2019 calendar year, according to the Interactive Advertising Bureau (IAB) Australia Online Advertising Expenditure report.

All the latest martech and adtech news this week from Salesforce, Confirmit, BlueVenn, Leanplum, QMS Media, Automation Anywhere, Verint and Adobe, and NetOpt

Nine’s half year results are out, the media conglomerate reporting revenue of just under $1.2 billion, group EBITDA of $251 million, and a net profit after tax of $114 million. Post specific items, the statutory net profit was $102 million, down 41 per cent. Net profit after tax and minority interests was $115 million, down 9 per cent.

A digital-first approach to consumer journeys is being tapped by Miele in what the company describes as its largest brand campaign in Australia in 120 years.

Do consumers have digital advertising and marketing fatigue? Recently there has been talk of a return to ‘analogue’ marketing, such as snail mail, brochures, and face-to-face engagement, and away from digital marketing. CMO asks the experts.

All the latest martech and adtech news this week from Habu, Databook, Aimia, WPP, Upland Software, Rakuten, Facebook and Seismic