Marketing practices have changed dramatically in recent years as new technologies, channels and processes have rewritten rules of engagement and delivery. But at its core, many key concepts that underpin marketing remain the same as they were when they were first refined in the 1950s and 1960s.

All the latest martech, adtech and CX tech news from Twilio, AppLovin, Unity, Ping Identity, CleverTap, Aisera, Forsta, Klaviyo, Shopify, Omeda, Yellow.ai and Cyara.

Campaigns have been a part of marketing since marketing began. Now Vivek Sharma believes its time to let them die, and Da Vinci is his chosen assassin.

Dynamic Yield has once again led Gartner’s annual Magic Quadrant 2022 report analysing personalisation engine platforms in market, followed by Insider, Salesforce, Adobe and SAP.

All the latest martech and adtech news from Metigy, Freshworks, Zen Global, mParticle, monday.com, Storyblok, Fyllo and Contentgine.

CMO speaks with Volvo Car Australia MD, Stephen Connor, and GroupM Australia and New Zealand CEO, Aimee Buchanan, to discuss why the automotive brand was one of the first clients to sign up to the Good-Loop carbon reporting partnerships, and what learnings have been gleaned so far on the state of emissions across Australia's digital advertising supply chain

Stay alert, don’t get complacent and don’t delay shifting off your reliance on cookies is the overall advice from industry following news that the cookie’s final demise has been delayed once more.

Design has played a critical role in the emergence of many of Australia’s leading digital organisations. But with total demand for designers estimated to be growing upwards of 13 per cent annually, new solutions are needed to ensure a steady supply of suitable workers equipped with the specialist skills needed for modern design challenges.

By Caroline Ruddick’s estimation, the marketing of law firms has traditionally resembled wallpaper – visible, but easily dismissed.

All the latest martech and adtech news from Contentsquare, Oracle NetSuite, Sitecore, Optimove, Flip, Kentico, Verve Group and Forsta.

Few CMOs could claim to have landed their dream job while dressed as Elvis Presley, but Funlab‘s chief marketing officer, Oonagh Flanagan, can.

Content production is beast that needs constant feeding, particularly as the number of adaptive owned, earned and paid digital channels proliferates. So it’s no surprise to see marketers ramping up internal capabilities accordingly.

Australia’s media and entertainment sector experienced record growth over the past year to hit $45.6 billion in consumer spending in 2021, the highest annual increase recorded by PwC over the last 21 years.

Game advertising remains in the experimentation stage and requires brands to shift their thinking away from demographics and niche genre and audience thinking towards gaming as an everyday media activity to become mainstream.

All the latest martech, adtech and customer tech news from Medallia, NICE, Digivizer, Marketplacer, Synthesio, MessageMedia, Smooth Messenger, SundaySky and Alida.

Connecting the dots between wellbeing content, community-oriented digital experiences and commerce lies at the heart of Youtime’s vision.

“Unmeasurable brand and reputational damage” is a big risk brands face from seemingly simple hacker attacks on their social media accounts, one cybersecurity expert claims.

Oh Crap is a brand on a mission. What began as a lightbulb moment in the park has become a thriving business with numerous copycat brands keen to acquire environmentally conscious dog owners. And driving this ongoing brand messaging and customer connection is an increasingly refined email and social marketing approach.

All the latest martech and tech news from Veritonic, Tableau, InMobi, LeadSquared, Qualtrics, ServiceNow, Acquia, Dashbot and Audience Precision.

In the digital era, it is not uncommon to see the lines between industries blurred. In the case of retail media however, those lines are practically obliterated.

Marketing leaders need to bring an ecosystem-oriented mindset and take an active role in orchestrating their company’s marketing technology stack if they want to achieve competitive advantage.