An Australian social network-based community is taking its first steps in the retail arena, launching an online marketplace of products for caravan and camping enthusiasts.

Only one in five Australian consumers believe social media is beneficial for society and four in 10 are concerned about the way companies are using their personal data online.

Transparency, proactivity and setting clear expectations with customers are the best things brands can do right to try and counter a potential rise in negative online customer reviews, several industry thought leaders advise.

Adopting marketing technologies often goes hand-in-hand with a desire to automate communications and customer engagement. But for the team at Australian ticketing platform provider, Humanitix, seamless integration of CRM into every step of its operating model has delivered capability to provide a human touch at scale.

All the latest martech and adtech news from mParticle, Placer.ai, Unbounce, Highspot, Databricks, Alida, Upwave and Daasity.

More than 1.6 million unique impressions, a 30 per cent uplift in sales and a wider understanding of audiences open to non-alcoholic beverages are just a few wins for Lyre’s Spirit Company following a Covid-fuelled digital advertising play.

Non-Fungible Tokens, or NFTs, have become the latest hot digital item and brands are clamouring to embrace them. From community engagement to creative expression, raising funds for not-for-profits, lead generation, campaign promotion and influencer marketing, brand uses cases of NFTs are already wide in scope.

Social is the ecosystem of choice for small businesses, from marketing to gathering inspiration and selling to prospective customers. So creating a social design system that could enable Sendle to live and adapt in this environment was a no brainer for its chief marketing and customer officer, Eva Ross.

All the latest martech and adtech news from Vision6, ironSource, Tapjoy, BlueConic, Nosto, Lotame, Gainsight, AskNicely and ActiveCampaign.

Non-alcoholic spirits brand, Lyre’s, has brought on Audience Precision to support its media strategy, planning and buying as its looks to build out a bigger global presence.

The pandemic may have been a time of digital acceleration, but it’s brought with it the tools and tenacity to enable brands to find more human connections with customers and employees. That is at least is the view of marketing and digital leaders from McDonalds, General Motors, Target US, Instacart and Salesforce, who participated in a panel discussion at the Consumer Electronics Show.

A digital gifting platform has given Aussie startup, Luca Plus, a nifty tool to not only cut through the clutter and reach customers that can inform its product roadmap, but also reward employees.

As we wave goodbye to the year that was 2021, CMO presents our top 21 stories of the year across CMO Australia based on audience engagement.

It’s been another year of growing sophistication across the marketing technology landscape. As artificial intelligence (AI) and advanced automation progress, capabilities being introduced into the ever-growing array of martech stacks and customer engagement technologies is exploding. In the second of our special edition predictions reports, CMO takes a look at what’s in store for marketing technology innovation and utilisation in the coming year.

All the latest martech and adtech news this week from Criteo, Dynata, mParticle, Adobe, Influitive, Optimus Analytics, Integral Ad Science, Channel Factory, LiveRamp and Lotame.

We all have them – the milestones and achievements we’re proud of and know are worth pursuing in the New Year, and the things we definitely do not want to do. So what is it Australian marketing leaders have on their do and don’t lists for 2022?

As the industry shakes off a second year of adapting to global pandemic conditions and an ever-more digitally savvy and socially aware consumer, it’s clear digital marketing faces another evolution in 2022. CMO has canvassed a wide array of predictions from across the industry to find out what’s on the cards for digital marketing in 2022.

All the latest martech and adtech news from Genesys, Marketplacer, Integral Ad Science, Sprinklr, Yellowfin, Singular, Qlik, UiPath and ActiveCampaign.

Australia’s advertising spend growth is set to continue into 2022, albeit at moderate rates of between 4 to 5 per cent, against a globally recharged media market.

All the latest martech and tech news from Optimizely, Pega, The Spec Sheet, Quantcast, Odee, Unruly, PROS and Salesmanago.

Four in 10 top 200 companies globally do not list their corporate values anywhere on their website, 94 per cent don’t use personalisation online and fewer than 15 per cent have accessible digital offerings.