In the increasingly competitive world of higher education, marketing plays a vital role in driving recruitment of new students.

Sophie Wills knew her organisation faced a problem even before the Covid pandemic hit. As general manager of communications and marketing at the not-for-profit New Zealand Rugby League (NZRL), Wills had already noted a decline in fan loyalty as far back as 2019. For her, this problem was compounded by the difficulty she had in answering why, or in proposing ways to turn things around.

Starting life as purely a cinema offering, Flicks quickly realised the need, and opportunity, to add streaming as the pandemic hit and cinemas went into hibernation. Now the streaming and cinema recommendation site is looking to expand its reach to wider audiences.

When Richard Kelsey and Geoff Huens started online beer retailer, Beer Cartel, in 2009, they had a mission to break the hold of "boring bland beers" on the Australian market.

Amazon, Google and Meta operate them, Disney Select uses one to power advertising and match a brand’s first-party data to its own niche audience segments, and Roku has built one supporting its streaming TV platform. But just what exactly are data clean rooms?

Bigger penalties for customer data privacy breaches in Australia, along with retaining customer loyalty in the face of stronger concerns around data use and growing AI utilisation, are going to dominate the way organisations must handle personal data this year.

Australian advertisers threw away 41 per cent of their overall digital advertising spend in 2022, according to the latest Next&Co annual Digital Media Wastage report.

Gen Z consumers want brands to talk to them at eye level and show them under the hood, not market to them, says the founder of Australian period pain care provider, Ovira.

Few things hurt a business more than complacency, or not building a strategy centred around meeting customer needs, according to Lexer’s new VP of marketing, Aparna Gray.

Engaging existing customers as well as prospecting globally has seen H&M become the latest fashion brand to launch an immersive metaverse experience on Roblox. And with clothing and accessories creation growing on the platform by 25 per cent year-on-year, there’s no doubt there’s plenty more to come.

CMO is delighted to release our new CMO50 alumni whitepaper exploring how leading Australian marketers are practising personalisation in a new era of passion points, preferences and purpose.

Intelligent campaign segmentation to give customers what they want is finally becoming a reality for The Lottery Office after making the leap into a new marketing orchestration platform.

All the latest martech, adtech and customer technology news from Bynder, Microsoft, OpenAI, The Trade Desk, Complexica, Snowplow, Genesys, AWS, Brightcove, Magnite and Alchemer.

The rapid evolution of virtual experiences has created many new ways for people to socialise when physically separated. But this emerging behaviour is creating challenges for marketers whose brands are built around a physical product not readily sharable in an online world.

To promote its new car release, Kia Motors turned to TikTok with the novel concept of tapping several of the platform’s popular creators to share livestreams of their road trips.

Luggage is not something many people spend a lot of time pondering. You can either afford Louis Vuitton or you can’t, and the rest is much of a muchness – flimsy suitcases sold at a premium and replaced every few years depending on how much you travel.

CMO has canvassed a wide array of predictions from across the industry and waded through tens of thousands of words to find out what’s on the cards for digital marketing in 2023. Here’s what we discovered.

All the latest martech and customer tech news from Zappi, Dialpad, MessageGears, Optimizely, Zitcha, Integrate, 6sense, NICE and Soprano Design.

When Chrystal Dias joined 128-year-old family-owned building supplies business, Bowens, as a digital marketing specialist, she joined an organisation with no ecommerce presence and a digital marketing team of just three. Two years later, Dias has risen to the role of digital marketing manager, the team numbers 13, and ecommerce now represents Bowens' single largest store.

Consolidation has largely defied the marketing technology ecosystem. For every acquisition and merger over the past 10-15 years, a plethora of fresh-faced players has sprung up, bringing disruption and new must-have martech categories with them.

All the latest martech and adtech news from Rokt, BigCommerce, Frame AI, Crownpeak, Local Measure, Chattermill, Operative Intelligence and Amperity.