All the latest martech and adtech news this week from Salesforce, Adobe, Focusvision, Google, Openprise, Simon Data, Cere Network and CtrlShift.

Pinterest has opened an office in Australia and is busy scaling its teams to meet and grow advertiser and marketing demand from local businesses.

​For Sven Lindell, making the transition back from CMO to chief digital officer (CDO) has been a homecoming.

Each year, dozens of new social platforms are launched with the hope of becoming the next Snapchat, Pinterest or YouTube. The latest platform to reach that tipping point is the TikTok, an app for sharing short form video which promotes itself as a platform for capturing the world's creativity, knowledge and moments that matter.

​Immersive technology company, Unbnd, has immortalised a controversial mural using WebAR technology, opening up a wide variety of opportunities for marketers.

All the latest martech and adtech news this week from Siteimprove, Microsoft, LiveTiles, Twilio, Zylotech, Bomora, SurveyMonkey, GetFeedback, inMarket, Thinknear, PromoteIQOpens and MessageMedia.

For the longest time, people have used words like ‘plumbing’ to describe technology. Yet as digital becomes a critical aspect of every facet of business, it’s clear organisations and brands are being defined by the experiences technology enables.

There are few sporting codes with as much controversy surrounding them as the NRL.

The managing director of Wotif says the travel booking site's latest campaign effort aims to be bold, meaningful and personal. And it's focusing on digital channels over TV to achieve it. ​

​More than 120 of Australia's marketing managers and leaders descended on the International Convention Centre in Sydney. Here are a few pictorial highlights from the third annual conference, dedicated to leading and sustaining the modern marketing function.

With technology now underpinning most functions within business, it’s not surprising to see functional leaders taking an interest in their organisation’s technology purchases.

All the latest martech and adtech news this week from SugarCRM, MindTickle, Quiq, Marchex, Live Group, Qualtrics, Automation Anywhere, Klevops, Adobe, Vizibl and IgnitionOne.

Parent company for retail power tool brands including Milwaukee, Vax, Ryobi and AEG, TTi, realised it needed to develop a single view of customer to meet the rising tide of customer expectations in the era of disruptors.

Suncorp has announced a new customer and digital structure as part of its 2019 financial year results presentation.

​One in five Australian marketers described their martech stacks as a ‘convoluted mess’ according to a new study.

Being data-driven is BAU for an online-only retailer like Adore Beauty, its CMO, Dan Ferguson says.

All the latest martech and adtech news this week from Aqilliz, LiveTiles, UiPath, InsideView, DemandJump, Act-On Software, Qualtrics, Pipeliner CRM, Minute.ly, Parrot Analytics, 250ok, and more.

VetShopMax is one of many brands increasingly looking to shift away from ineffective ‘batch and blast’ email campaigns. And thanks to a more personalised approach, it's now chalking up double-digit revenue growth.

Adtech player, AppNexus, now a part of Xandr, is setting its sights firmly on the future with development of an addressable, measurable, omnichannel digital media ecosystem.

Facebook has responded to the recommendations from the​ Australian Competition and Consumer Commission (ACCC) following its final Digital Platforms Inquiry report.

Building a digital-first approach to in-store experiences and marketing are key elements in helping Fisher & Paykel transform into the country’s number one premium appliance brand and win over both consumers and designers, its marketing chief says.