All the latest martech and adtech news this week from MetaCX, Eyeota, Digivizer, Taboola and IAS, Amobee and Lotame, Amperity, Medallia and Dynata

Kmart has launched an Australian-developed augmented reality (AR) tool, the KBot, with its latest home decor catalogue.

We all hear it all the time: Data is the be all and end all of marketing. What does the data say? Does the data support decision making? Have we checked data for customer insight?

IAG’s NRMA insurance achieved record online customer engagement and successfully reached business objectives thanks to its Stevie award-winning ‘Arlo the Koala’ chatbot, an extension of its ‘Arlo the Koala’ advertising campaign that made headlines across marketing and media press.

All the latest martech and adtech news this week from Toluna, Segment, AdColony, Qlik, Astute, BrandTotal, Replicant and Sprinklr

A prudent investment into ecommerce and marketing automation platforms has enabled Australian health beverages brand, Remedy Drinks, to better ride out the COVID-19 pandemic and drive commercial growth.

Digital marketing outfit, Sensis, has appointed Matt Mulligan as its new chief product and customer experience officer, tasked with the job of growing the business to be the country’s leading platforms business.

All the latest martech and adtech news this week from Profitero, dunnhumby, SparkPost, Episerver, RTB House, Sarbacane, Salesforce and RichRelevance

Vinomofo has seen a five-fold increase in re-engaged customers and chalked up record-high customer satisfaction scores off the back of efforts to integrate channel communications and create a 360-degree customer view.

Needing to revamp its online presence, high-end fashion house Aje tapped Shopify to improve its online metrics, which came at just the right time for the sudden reliance on ecommerce with the Coronavirus pandemic.

All the latest martech and adtech news this week from HubSpot, InfoSum, UJET and Zendesk, Demand Science Group, Taguchi, Genesys, DoubleVerify and Oracle

SugarCRM recently acquired artificial intelligence (AI) outfit Node, which leverages CRM and external data sources to deliver improved predictability across businesses. The acquisition fuels Sugar’s time-aware CX platform by forecasting expected outcomes and highlighting previously unforeseen challenges and opportunities.

For Australian linen and homewares brand, Lorraine Lea, decline had set in long before the COVID-19 crisis hit.

Online advertising revenue for the April – June quarter declined by 12 per cent year-on-year, a reflection of the continued COVID-19 impact on marketing spend in Australia.

Conversion rate rises of 50 per cent in key segments and the foundations for tailored digital engagement are some early wins for Gala Imports Australia after overhauling its ecommerce and CRM approach.

Australian Radio Network (ARN) is claiming a world-first and significant brand results after partnering with Coles Express on its first dynamic audio advertising campaign across its broadcast radio network.

GetReminded, a new consumer platform for contract, loan, insurance and other renewal reminders, has been steadily adding users while honing the technology and carefully tracking acquisition cost as it gears up /eye its expansion plans.

“Make the complex simple" is Mark Ritson’s message to marketers of all stripes when it comes to making sense of data to drive sound decisions.

The end of third-party cookies will soon be a reality for marketers and as adtech and martech players move to adapt, there will be a range of new tools for identification. What alternatives are emerging and how do they handle protecting user privacy and providing addressability?

All the latest martech and adtech news this week from Optimove, Publift and LiveRamp, Amperity, Qualified, Oracle, Sprinklr, Adobe and Sitecore

Coles is ditching its iconic weekly print catalogue delivery from September and looking to replace it with a new digital ‘coles&co’ experience debuting later this week.