​Personalisation at scale and across each moment of the customer’s journey is a step closer for the team at Australian lifestyle brand, The Upside, after investing in its direct-to-consumer and data technology capabilities.

More extensive and informative customer sentiment analysis, improved engagement through personalised next-best actions and content gap recommendations are the big wins Tourism Australia is seeing after investing in chatbot technology.

All the latest martech, adtech and customer technology news from Salesforce, Slack, Zoho, SugarCRM, Zoom, Xandr, Braze, mParticle and UserTesting.

Building community engagement and loyalty through gamification, mixed reality activations and tailored communications is the name of the game for Ranfurlie Shopping Centres after investing in a new digital platform.

Among the many sectors affected by the COVID-19 pandemic, fundraising has been hit especially hard. But one charitable organisation found a way to keep funds flowing through the depths of the pandemic and beyond, by working with a community that is generally considered hard to reach by marketers – online gamers and streamers.

10 Viacom CBS has joined forces with LiveRamp to allow advertisers to connect first-party data with the media company’s audiences and improve insights when executing and reporting on BVOD and digital campaigns.

All the latest martech and adtech news from Impact, Salesforce, Amperity, Birdeye, Mitto, Flashtalking, Mediaocean, Sitecore and ActiveCampaign.

Music from online services and radio is the top use case for the one in four Australians who own a smart speaker, new report claims.

Reddit has made its official debut on Australian shores and brought on former marketer, digital strategist and Woolies X leader, David Ray, as its country manager.

All the latest martech, adtech and customer technology news from Outbrain, Medallia, The Trade Desk, Hopin, Clara, Slack and Yellowfin.

It’s been another month of strong advertising gains, with SMI reporting total Australian ad spend for the month of May soaring over 70 per cent year-on-year and exceeding pre-Covid results for the first time since the crisis began.

A decision to ramp up social media management has given the Gold Coast Titans the means to improve content and community processes, stakeholder reporting and marketing team efficiencies – as well as build that all-important fan base.

All the latest martech and ad news from Tableau, Taboola, Sprinklr, Sprout Social, AdColony, Pathmatics, Genesys, PubMatic and HYP Technology.

Every day 48 per cent of Australians wake up with heel, arch or general foot pain. But despite this, more than half will never visit a podiatrist. This knowledge is part of what inspired integrated footwear and retail company, Atomic Group, to ramp up its online presence for its orthopaedic shoe line, Homyped.

Google is extending the deadline for the death of the cookie until late 2023, a step that follows international regulatory and advertising industry pressure about the search giant’s alternative proposals and dominance across the digital advertising sector.

All the latest martech and adtech news from Salesforce, AWS, Progress, DoubleVerify, Rocketlane, Contentsquare, Vungle, Introhive and Uberall.

Retailers agreed on a few fundamentals for personalising customer engagement when they discussed the topic at Retail Revival, the second annual digital talkfest held by Emarsys, an omnichannel customer engagement and retention platform.

The marketing sector is no stranger to enthusiastic debate, but the battle between privacy advocates and the holders of customers’ personal data has become especially impassioned.

All the latest martech and adtech news from Salesforce, Cognigy, Nosto, Stackla, Smartsheet, Lotame, Amobee, SurveyMonkey and Toluna.

All the latest martech and adtech news from Qualtrics, Mediafly, Cision, Affable, InMobi, Hootsuite, Engage:BDR and Aternity.

All the latest martech and adtech news from Piano, Verint, Adform, Adgile, Next&Co, Qualified, Lotame, Contentsquare and TeamSupport.