Today’s fiercely competitive online shopping environment is driving more ecommerce businesses to find innovative and creative ways to attract and retain customers. One of these is VetShop Group, which is successfully leveraging the power of technology and a unique competitive event to drive digital engagement and boost sales.

If you want to be a successful marketer in today’s world, you have to be part of the growth engine you’re CEO is driving.

Nine has confirmed digital chief and former marketing leader, Alex Parsons, will not be directly replaced following his departure at the end of the month after 10 years with the media giant.

All the latest martech and adtech news from IBM, MediaMath, Freshworks, Localz, dotmailer, Appboy, HubSpot, GMC Software and Slack.

Augmented reality and virtual reality trends are in the spotlight this week as both Redbubble and Pfizer Australia announce new technology capabilities to enhance both customer and patience experience.

Furniture brands trying to get noticed by online-savvy shoppers in today’s crowded retail marketplace need a robust marketing strategy. And that’s exactly what Icon by Design decided to build with its latest remarketing model.

Macquarie unveiled a new open online banking platform that offers customers control over their everyday banking data and the power to securely manage how they want to share it.

A new report from Integral Ad Science aims to provide a clearer picture of media quality trends amidst heightened concerns over brand safety, viewability, and ad fraud.

Vision Personal Training (PT) has set about overhauling its digital, social and search presence as part of aggressive plans to double its Australian footprint in the next three years.

All the latest martech and adtech news from Vision Critical, Adobe, Act-On Software, Mobile Embrace, AskNicely, AdRoll, AppNexus, Rubicon Project and SendinBlue.

Like most online companies, Australian edible bouquet maker and ecommerce player, Edible Blooms, is seeing the cost of customer acquisition rising.

An open and integrated platform approach, verified first-party audience data and content investment lie at the heart of Oath’s plans to shake up the adtech platform space, its global product technology chief claims.

Social media in-feed ads, along with online video and paid content, are leading growth in global digital advertising, Zenith’s 30th annual latest advertising trends study claims.

A drastic change in office layout and a fresh collaborative structure between HR and marketing has significantly boosted performance and created a genuine customer-centric culture at Hoyts, according to the cinema chain’s general manager of people, performance and culture, Jodi Paton.

More psychologists are now coming the tech space because they're trying to teach machines to become more social and sociable, according to BT’s head of customer insight and futures, Dr Nicola Millard.

All the latest martech and adtech news from Lithium, Sizmek, LookBookHQ, WhatsApp, RhythmOne, Demandbase, Augment Space and SpotX.

Millennials have already had a significant impact on culture, society, economics and ways of working. And once they hit the c-suite and gain positions of true executive influence, the whole marketing and advertising model will get a shake up once more. That’s just one of the many interesting insights millennials expert, Matt Britton, has on the transformational impact the first generation to grow up with the Internet is having on the world.

Mobile became the dominant form of digital display advertising for the first time in the 2017 financial year as digital continues to experience double-digit growth, the latest IAB/PwC figures claim.

Competition in the online retail space is a good thing and will drive innovation, but there’s no need to be afraid Amazon is coming to Australia, according to eBay Australia’s CMO, Tim MacKinnon.

A vast majority of Aussie SMEs are confident Amazon will not impact their business, a new report released by ReachLocal has found.

The CMO of realestate.com.au, says the property listing directory ​is taking serious leaps and bounds in its campaign and innovation strategies as part of its effort to boost customer engagement and stay ahead of its competitors.