All the latest martech and adtech news this week from Qlik, NewStore, Genesys, ActionIQ, 6sense, IBM, Dun & Bradstreet and Isentia

Being the CMO for CMOs and showcasing Alibaba’s technology innovations to the world dominate the marketing strategy of its CMO, Chris Tung. And he sees the group’s 12-year partnership with the International Olympic Committee (IOC) as a key way of achieving both aims.

Mr. Beer has been around since the late 1990s, offering home brewing kits in the US and globally thanks to the reach of ecommerce. Yet with a growing customer database, the company was facing two problems: Lack of a strong automated email engagement program, and a solution to entice customers with relevant offers.

Technology that protects, soothes and offers reassurance, a new take on digital communities, speed-controlled entertainment and renewed privacy are among the game-changing consumer trends forecast by Wunderman Thompson in its Future 100 report.

Most marketers are planning on switching their customer data platform (CDP) in the next 12 months, despite being happy with their current provider, a new report has found.

All the latest martech and adtech news this week from Adobe, Marchex, HubSpot, Qualtrics, Rubicon Project and Telaria, Acquia, LOVO and Dataminr.

Becoming the Salesforce or Workday of security is firmly in the sights of cybersecurity company, CrowdStrike. And judging by its successful initial public offering (IPO) last June, valuing the business at nearly US$7 billion, the market agrees the cloud native provider has the goods to achieve its mission.

Harnessing marketing and digital technology more successfully to improve customer experience is not surprisingly topping the list of 2020 priorities for a number of Australia’s marketing leaders.

​Mergers and acquisitions (M&As) in the marketing services industry were down 15 per cent in 2019, according to a new report, with the number of deals in APAC slipping by 9 per cent, with value decreasing by 55 per cent.

In mid-2019, one of the most significant changes to how Australians interact with their financial services providers kicked off with barely a whimper.

The sheer volume of digital channels available to marketers has brought a corresponding level of complexity to the task of creating and delivering content suitable for each, making the goal of ‘write once, run anywhere’ increasingly difficult to achieve.

It's been yet another year of significant mergers and acquisitions in the marketing, advertising and customer technology sphere.

​Change, disruption, uncertainty and engagement on the customer’s terms – looking at this year’s list of most-read stories on CMO, you’d be forgiven for thinking we’d actively sought out these topics as areas to focus on. Yet it’s clear the transformation of marketing from broadcast to two-way engagement, thanks to the ongoing disruptive impact of digital and connectivity, has continued to dominate marketing industry discussions and thinking in 2019.

We’ve all seen it happen: You spend months creating an ad or a marketing campaign. Blood, sweat and tears have gone into it, the boardroom applauds it, and yet it results in no discernible uptick in sales or brand awareness. Or worse, it gives a competitor, who may be better known in the space, a free kick.

According to recent research by WARC, marketers are looking to increase marketing investment in emerging social media channels, such as TikTok, and away from old channels such as Twitter and Snapchat.

Quantium has debuted a new artificial intelligence (AI)-powered platform that scales and automates its shopping and FMCG insights work.

What does 2020 hold for digital marketers, and marketing generally? We ask a raft of industry experts from the marketing technology and industry community to give us their thoughts on 2020 and beyond, and what marketers will need to know moving forward.

The Queensland Symphony Orchestra is investing in social media and digital marketing to make music more accessible to all Australians.

Scepticism is emerging across the industry around whether the Australian Government's response to the ACCC's Digital Platforms Inquiry goes far enough to tackle the issue of digital platform dominance in the media and marketing landscape.

If there’s one lesson Luxury Escape’s chief customer officer, Jason Shugg, has learnt through the process of overhauling marketing, sales and service technology, it’s the importance of communication.

All the latest martech and adtech news this week from Acquia, AgilOne, Adobe, Ogury, Canva, Broadsign and Adform, Zendesk, Pitney Bowes and LiveRamp.