Marketing leaders need to bring an ecosystem-oriented mindset and take an active role in orchestrating their company’s marketing technology stack if they want to achieve competitive advantage.

It’s been described as the new age of the Internet. But what does the metaverse mean when it comes to your brand and your customer approach?

​Tweaking your leadership style to suit diverse personalities across an organisation and being ok with people not liking you are vital attributes marketers must develop if they’re to become successful leaders.

All the latest martech and adtech news from AWS, The Trade Desk, Acoustic, Delacon, Quantcast, InMoment, Klaviyo, Conversica and Veridooh.

There’s no doubt the appetite for content has never been healthier. In 2021, the global content marketing industry was estimated to be worth US$66 billion in revenue, growing to US$76 billion this year. It’s expected to double by 2026 to US$137 billion.

All the latest martech and adtech news from Salesforce, Microsoft, Criteo, Validity, Innovid, humii, HubSpot and PubMatic.

Blackmores Group has become the third Australian organisation to have its marketing skills development program endorsed by the Australian Marketing Institute (AMI).

A collection of organisations including technology vendors, tier-one brands and agency holding groups have committed to action aimed at mitigating bias in advertising technology.

Two attention-based studies across broadcast audio and out-of-home (OOH) advertising have gained the spotlight this week as the industry strives to better understand each channel’s brand impact.

All the latest martech, adtech and customer tech news from InMoment, Adobe, Databricks, SnapLogic, Neustar, Shopify, Verint and ARInsights.

Celebrity support can provide a massive boost for any brand, and for Rachael Finch, her prominence as Miss Universe Australia 2009 and career as a reporter and reality television contestant has provided the ideal marketing foundation for her wellness brand, Kissed Earth.

As a life-long IT professional, Glen Shields always had an interest in marketing. That experience has boded well for him as he has progressed through his career as a data professional, including in his most recent role as the inaugural head of data and analytics for the Leukaemia Foundation helping drive its martech transformation.

All the latest martech and adtech news from Salesforce, Genesys, Movable Ink, CreativeX, ActiveCampaign, Klearly, GumGum and Zitcha.

With fewer than one in three B2B marketing leaders feeling they’ve successfully adopted marketing automation, it’s clear there’s a big gap around how to utilise these platforms more effectively.

All the latest martech and adtech news from GupShup, Amplitude, IAS, PubMatic, Idiomatic, Broadsign, Lexer and Airship.

In few places has the acceleration of digital adoption in the last two years been more prominent than in healthcare, where Covid drove a rapid switch to virtual delivery.

Australian online advertising continued to grow in the first quarter of the year, buoyed by political and government spending.

Less than half the Australian population are familiar with the metaverse and only 36 per cent express positive feelings about engaging with extended reality in daily life, putting the country well behind globally on interest.

Next-best bet recommendations, real-time updates on the next race markets and personalised performance scores are just some of the ways Betfair is harnessing dynamic content in its email marketing efforts.

All the latest martech and adtech news from Pega, Lotame, InMoment, CleverTap, Convo Ink, Improvado, Oracle and Lightspeed.

Solving the challenge of a single customer record that can be harnessed for event-based and personalised marketing, with tools to visualise and analyse the full customer journey, has led Australian tech vendor, Autopilot, to a new platform play and brand overhaul.