Digital Marketing

Digital Marketing

Alibaba Group CMO talks Olympics, globalisation and innovation

Being the CMO for CMOs and showcasing Alibaba’s technology innovations to the world dominate the marketing strategy of its CMO, Chris Tung. And he sees the group’s 12-year partnership with the International Olympic Committee (IOC) as a key way of achieving both aims.

Digital Marketing

The secret ingredient in Mr. Beer's customer engagement plan

Mr. Beer has been around since the late 1990s, offering home brewing kits in the US and globally thanks to the reach of ecommerce. Yet with a growing customer database, the company was facing two problems: Lack of a strong automated email engagement program, and a solution to entice customers with relevant offers.

Digital Marketing

Report: Confusion still rife over CDPs

Most marketers are planning on switching their customer data platform (CDP) in the next 12 months, despite being happy with their current provider, a new report has found.

Leadership

CMO interview: How this marketing leader approached an IPO

Becoming the Salesforce or Workday of security is firmly in the sights of cybersecurity company, CrowdStrike. And judging by its successful initial public offering (IPO) last June, valuing the business at nearly US$7 billion, the market agrees the cloud native provider has the goods to achieve its mission.

Digital Marketing

What you need to know about headless websites and commerce

The sheer volume of digital channels available to marketers has brought a corresponding level of complexity to the task of creating and delivering content suitable for each, making the goal of ‘write once, run anywhere’ increasingly difficult to achieve.

Digital Marketing

CMO's 19 most-read articles in 2019

​Change, disruption, uncertainty and engagement on the customer’s terms – looking at this year’s list of most-read stories on CMO, you’d be forgiven for thinking we’d actively sought out these topics as areas to focus on. Yet it’s clear the transformation of marketing from broadcast to two-way engagement, thanks to the ongoing disruptive impact of digital and connectivity, has continued to dominate marketing industry discussions and thinking in 2019.

Digital Marketing

Why marketers need to engage long-term memory

We’ve all seen it happen: You spend months creating an ad or a marketing campaign. Blood, sweat and tears have gone into it, the boardroom applauds it, and yet it results in no discernible uptick in sales or brand awareness. Or worse, it gives a competitor, who may be better known in the space, a free kick.

Digital Marketing

What digital channels are marketers looking to in 2020?

According to recent research by WARC, marketers are looking to increase marketing investment in emerging social media channels, such as TikTok, and away from old channels such as Twitter and Snapchat.

Digital Marketing

​Predictions: 9 digital marketing predictions for 2020

What does 2020 hold for digital marketers, and marketing generally? We ask a raft of industry experts from the marketing technology and industry community to give us their thoughts on 2020 and beyond, and what marketers will need to know moving forward.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

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It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

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Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

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I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

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The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

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