What does it mean to be sane? It's a challenging question, and one Rachel Green hopes everyone will think about when they view her organisation’s new logo and brand identity.
All the latest martech, adtech and customer technology news from Lunio, Optimizely, Zendesk, Genesys, Heyday by Hootsuite, TrafficGuard, Regie.ai, SmartCommerce and Myxx Solutions.
Marley Spoon is making a global investment into building its own first-party data hub, selecting mParticle as its technology partner to deliver a new customer data platform (CDP).
Companies claiming environment and sustainability claims they can’t back up are being put on notice by the Australian Competition and Consumer Commission (ACCC) as it commences a fresh sweep of the Internet to scour for misleading online business reviews and marketing.
As a retail-focused home appliance maker, Fisher & Paykel has had to be satisfied with having only limited connections to its customers. But in a world where relationships are critical, and first-party data is key, such a hands-off approach is bringing diminishing value.
CMO is delighted to announce our latest special virtual event exploring marketing leadership and the new world of work is coming up on 20 October 2022.
When Salesforce first launched more than 20 years ago, it heralded not just a new way of recording customer data but was also only the second prominent example of the nascent software-as-a-service model. Twenty years later, SaaS has become the overwhelming choice of delivery model for software vendors. But the needs of marketers and sales chiefs has evolved from needing to record the experiences of customers, to helping create them.
The Interactive Advertising Bureau (IAB) of Australia is warning attention measurement is not yet ready to become an industry standard given the lack of maturity and inconsistency in how it’s understood and being used.
Active Super is looking to up the ante on member engagement with a new online data visualisation tool providing greater transparency on how and where a member’s money is being invested.
All the latest martech, adtech and customer technology news from Swiftly Systems, Salesforce, Adobe, Qualtrics, Pega, Criteo, Appsumer and Chameleon.
Endeavour Group is on the hunt for new marketing talent after establishing its own omnichannel marketing function.
Although King Living had an online presence for many years, it was a brochure-style website. Digital functioned as a home for the product guides rather than a separate but related experience for the premium furniture designer and manufacturer.
Most brands globally still don’t have an appropriate handle on the wealth of data they have available and should be revisiting their data governance and compliance if they’re to avoid falling foul of the regulators.
Analysts and industry commentators are throwing their backing behind Adobe's recent acquisition of Web-first collaborative platform, Figma, for approximately US$20 billion, describing the deal as a coup.
All the latest martech, adtech and customer technology news from ZineOne, Contxtful, AppLovin, Metadata, Search.io, Algolia, InMobi, Analytic Partners and LeanData.
For challenger telco brands like Aussie Broadband, the key to being able to compete against dominant players, Optus and Telstra, relies on being quick and nimble with its marketing initiatives.
Are we back to normal? It’s a question marketers are increasingly seeking an answer to as Australia continues its progress out of the pandemic in 2022. And it’s a question Reckitt Benckiser’s recently appointed marketing director for the consumer hygiene portfolio, Florence Paoli, is putting a lot of thought into.
Google Analytics has become an essential tool for digital marketing. So when Google makes changes to this flagship analytics suite, it has a significant impact on the world’s marketers.
All the latest martech and adtech news from Metigy, OneSignal, AdLibertas, Branch, Optimizely, HubSpot, Slack, Smartsheet, Outfit and Blueshift.
Experimenting from the inside has provided the motivation for Naked Life Beverages to become the first Australian customer hosted in the ANZ Worldline Payment Solution showroom in Decentraland Metaverse, its chief says.
Many CMOs find themselves striving to build engaged communities to which they can market their products and services. Reddit chief marketing officer, Roxy Young, faces a very different challenge however, as she works to market what is essentially a highly engaged online community to product and service providers.
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CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
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CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
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The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration