Greg Smith leaves the retail co-operative after three-and-a-half years leading its multi-channel transformation efforts
The chief commercial officer and first CMO of Australian retailer, The Co-op, Greg Smith, has resigned after spearheading the group’s multi-channel marketing transformation.
Smith was appointed as The Co-op’s first executive-level marketing leader in 2012 and tasked with developing the retail co-operative’s multi-channel marketing and digital strategy, as well as building its ecommerce and membership value proposition.
One of his first key milestones was a brand overhaul, which Smith followed up with significant neuro science research to help shape the group’s customer-centric retail proposition.
Smith’s role transitioned to chief commercial officer in 2014, where he also took over programs to improve the group’s database and retail footprint and further its multi-channel retail effort. More recently, Smith launched banking, mobile and travel services to the Co-op’s 1.9 million members via its retail network.
Related: The Co-op’s Greg Smith shares his tale of transformation
How The Co-Op is becoming a multi-channel retail brand
Smith said he will take a short break before looking for a fresh opportunity to work with another retail organisation looking to drive innovation and transformational growth. CMO understands he has already left the organisation.
Prior to joining the Co-op, Smith spent several years working as an executive advisor to organisations including Westfield, Amaysim and Macquarie University. He has wide industry experience and spent several years in the finance sector in senior marketing roles at ANZ and Commonwealth Bank, as well as c-level positions in marketing, wealth management and startup firms. He also founded Australia's first retail financial café, MoneyCafe.
Smith has also been an adjunct university lecturer in marketing, has an MBA in international marketing, and a double degree in economics and marketing.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.
Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.
Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.
The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...
Sergiu Alexei
The top 6 content challenges facing B2B firms
Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...
Marcus
10 lessons Telstra has learnt through its T22 transformation
Check out tiny twig for comfy and soft organic baby clothes.
Morgan mendoza
Binge and The Iconic launch Inactivewear clothing line
NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...
talalyousaf
NetSuite to acquire Bronto's digital marketing platform for US$200m
Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training
Infosectrain01
3 ways Booking.com is improving its B2B marketing game