A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Measurement & Analytics
Unilever has partnered with Alibaba Cloud, the IaaS outfit behind the Chinese ecommerce giant Alibaba Group, to power its digital marketing initiatives. The multinational consumer goods company will be able to optimise its omni-channel, online and offline demand generation activities using Alibaba Cloud’s artificial intelligence (AI) and cloud-based technologies.
Digital Marketing
With more than 3000 people dying as a result of sleep-related issues each year, it’s clear Australia’s sleep health needs to be put in the spotlight. And that’s exactly what ResMed hopes to do with a rebrand, omni-channel investment plan and its largest marketing campaign to date.
Digital Marketing
Mastercard has followed up the decision to drop its name from its brand mark with a new sonic brand identity aimed at tapping into the growing audio-based nature of marketing and shopping.
Customer Experience Management
With customer experience (CX) driving success even more moving into 2019, sensory experiences drive nine out of 10 shoppers back to stores, according to a Global Mood Media Study focusing on neuroscience, behavioural psychology and economics.
Digital Marketing
Krispy Kreme’s Australian business chalked up a 23 per cent increase in conversions in just one month after becoming the brand’s first team globally to rollout a cross-channel payments solution.
Digital Marketing
Many companies across the marketing ecosystem, including private equity players, have been sold the dream marketing is now a science, Rakuten Marketing’s global CEO, Stuart Simms, says. But it’s not exactly true.
Leadership
Opening a bricks-and-mortar store in an increasingly digitally-driven consumer culture seems counterintuitive. Yet Greenstone Financial Services are banking on its new store giving customers what they want.
Over the last 12 months, Caroline Patrick has created a new brand to take the Radio Rentals Group into the NSW market. She says it’s been one of the most important – and arguably the most challenging – decisions she’s made so far at the South Australian-based retailer and household goods financier.
Digital Marketing
When your company is credited with creating a product as enduring as blue jeans, it might be easy to rest on your laurels. But despite it being almost 150 years since Levi Strauss patented his iconic trousers, his eponymous company is continuing to innovate both in product and service.
Measurement & Analytics
Customer experience is crucial for brands moving into the future, as consumers become less interested in products and more interested in experiences.
Leadership
Far from it being a retail apocalypse, the proliferation of data and technology has pushed us into a retail renaissance, said Salesforce at Dreamforce this week.
Digital Marketing
It’s 70 years this year since Sportsgirl opened its doors in Australia. And in all that time, its core demographic – the 16-24 year-old transitioning from girlhood to womanhood – has remained constant, national marketing manager, Kate Rees, says.
Leadership
Myer has confirmed its executive GM of marketing and customer, Louise Pearson, is one of a number of executive and senior-level roles slashed from the department store giant this week.
Social Media
Friction is costing Australian businesses $29 billion a year, according to Facebook head of global brand partnerships, Marco Corsi.
Digital Marketing
Temple & Webster will accelerate marketing spend beyond digital channels and is keen to invest in more technology innovation as it looks to drive commercial growth in the next year.
Digital Marketing
AI-powered research, voice-based care instructions, ‘adjacent possible’ marketing principles, augmented reality on farms and eco-storytelling in immersive retail stores – they’re all in a day’s work for the innovation and digital team at The Woolmark Company.
Woolworths has reported a 9.5 per cent rise in group earnings and 3.4 per cent growth in sales off the back of its long-term customer-led turnaround efforts and strong supermarket performance.
Digital Marketing
Data-driven intelligence is key to the next-generation organisation, according to Sephora Asia’s head of business intelligence. But in order to get there, employees not only need to have access to data; they also need to be able to interrogate it effectively.
Digital Marketing
High shipping cost is causing more than half of Australian consumers to ditch their shopping carts before completing an online purchase, according to a new report.
Digital Marketing
Alibaba has a vision for the future of retail where there is no distinction between online and offline shopping, and the customer experience is enhanced by augmented reality, artificial intelligence (AI) and facial recognition.
Digital Marketing
Australia-based value fashion retailer, Cotton On Group, has an ambitious mission: To drive 30 per cent growth next year through digital commerce and engagement improvements.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
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Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021
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Google+ and Blogger cozy up with new comment system