Omni-Channel Retailing

Leadership

Why bricks-and-mortar stores are making a comeback

Opening a bricks-and-mortar store in an increasingly digitally-driven consumer culture seems counterintuitive. Yet Greenstone Financial Services are banking on its new store giving customers what they want.

CMO50 2018 Ones to watch: Caroline Patrick

Over the last 12 months, Caroline Patrick has created a new brand to take the Radio Rentals Group into the NSW market. She says it’s been one of the most important – and arguably the most challenging – decisions she’s made so far at the South Australian-based retailer and household goods financier.

Digital Marketing

How Levi’s keeps innovation in its jeans

When your company is credited with creating a product as enduring as blue jeans, it might be easy to rest on your laurels. But despite it being almost 150 years since Levi Strauss patented his iconic trousers, his eponymous company is continuing to innovate both in product and service.

Digital Marketing

Getting under the cloak of Woolmark's digital and innovation efforts

​AI-powered research, voice-based care instructions, ‘adjacent possible’ marketing principles, augmented reality on farms and eco-storytelling in immersive retail stores – they’re all in a day’s work for the innovation and digital team at The Woolmark Company.

Digital Marketing

Sephora Asia details its journey to data-driven decision making

Data-driven intelligence is key to the next-generation organisation, according to Sephora Asia’s head of business intelligence. But in order to get there, employees not only need to have access to data; they also need to be able to interrogate it effectively.

Digital Marketing

Alibaba: New Retail model goes beyond e-commerce

Alibaba has a vision for the future of retail where there is no distinction between online and offline shopping, and the customer experience is enhanced by augmented reality, artificial intelligence (AI) and facial recognition.

Digital Marketing

Why Salesforce’s global retail VP is optimistic about the future for retailers

No one would doubt it’s been a tough decade for retailers, and many have failed in the face of digital disruption and transformation. But for Salesforce senior VP of retail and consumer goods, Shelley Bransten, the rise of relationship-based engagement is offering up reasons to be increasingly optimistic about the retail market moving forward.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Augmented Reality: What’s behind the marketing industry’s failure of imagination?

Every flagship smartphone in Australia includes hardware and software purpose-built for AR. A huge audience is ready and waiting. We have an opportunity to craft extraordinary, innovative work. But to get there, we need to push our creative thinking a little harder, writes Gil Fewster.

Gil Fewster

Creative technologist, The Royals

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Why it's important for me to know that? I don't get it, sorry.

James Fogle

7 things you need to know about Facebook's mood experiment

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Info graphic have proven to be very useful to create brand awareness and drive traffic. Thanks for sharing these Information.Graphic Desi...

Govind Dadhich

Image intelligence:10 must-see infographics for marketers

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Best web hosting packages Vancouver WA understands that only technical support and domain associated email address can bring huge leads ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

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I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...

Ekaterina Khramkova

Forget customer experience, human experience is marketing's next frontier

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Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

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