ASX-listed department store confirms 30 executive and senior management positions have been cut as it strives to find relevance with modern retail consumers
Myer has confirmed its executive GM of marketing and customer, Louise Pearson, is one of a number of executive and senior-level roles slashed from the department store giant this week.
As first reported in the Australian Financial Review, the embattled ASX-listed department store giant has removed 30 positions from its executive and senior management team following a review of the support office.
The cuts come less than six months after the group lost its CEO, Richard Umbers, and its chairman, Garry Hounsell, took up the reins, announcing his intention to shake-up the ranks in order to lift Myer’s game. Umbers’ departure came just days after Myer issued a financial warning but refused to set revised earnings expectations.
In a statement, a Myer media spokesperson said the latest cuts reflected Myer’s ongoing efforts to place the customer first in every decision the retailer makes about its business future.
Among those exiting are Pearson, who took up the chief marketing and customer job in March following the departure of GM of marketing, Mike Scott, in January. Pearson is a 20-year veteran of the group, working her way up from store and area manager roles to general manager of retail operations, store and trade, and then marketing and customer.
“From doing a thorough review of the Support Office, we have identified opportunities to align more closely with our customers, with streamlined roles, clearer accountabilities and improved efficiency,” the statement read.
“As a result of this, a layer of executive and management roles will be leaving the business to align our structure more closely with our customers. This will ensure we operate in a more efficient manner to improve the financial performance of the business and to deliver shareholder value.
“We will be providing every support to the team members leaving the business, and we thank them for the significant contribution they have made."
The spokesperson also stressed no changes had been made to customer-facing roles.
Myer is in the midst of a $600m turnaround to transform its omni-channel and digital strategy, provide stronger in-store customer experiences and make the brand more relevant to the modern consumer.
The group is yet to report its FY2018 financial results. However, in its most recent Q3 results for the 13 weeks to 28 April, Myer reported a 2.7 per cent drop in total sales to $635.3 million, with total sales for the year to date down 3.4 per cent to $2.35 billion.
In June, Myer appointed John King as its new CEO and managing director. King was most recently the chief of UK retail department store, House of Fraser, where he is credited with a transformation that culminated in company's sale to Chinese conglomerate, Sanpower, in 2014.
I’ve been a long-time fan of renowned effectiveness experts, Peter Field and Les Binet, and their work. But while their approach is clearly important, the marketing leader’s challenge to deliver effectiveness more often lies in organisational structure. I see the bigger question being whether a marketing chief has a seat at the executive table, and the ear and respect of the CEO and company board.
Every flagship smartphone in Australia includes hardware and software purpose-built for AR. A huge audience is ready and waiting. We have an opportunity to craft extraordinary, innovative work. But to get there, we need to push our creative thinking a little harder, writes Gil Fewster.
There are five tell-tale signs your brand needs to take a long hard look at itself.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Why it's important for me to know that? I don't get it, sorry.
James Fogle
7 things you need to know about Facebook's mood experiment
Info graphic have proven to be very useful to create brand awareness and drive traffic. Thanks for sharing these Information.Graphic Desi...
Govind Dadhich
Image intelligence:10 must-see infographics for marketers
Best web hosting packages Vancouver WA understands that only technical support and domain associated email address can bring huge leads ...
Radiata Solutions
6 Ways to ramp up Social Media to Your Web Design
I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...
Ekaterina Khramkova
Forget customer experience, human experience is marketing's next frontier
Thank you, so do I.
David Freeman
Sustainability of message: H2coco founder's commitment to consumers