Baskin-Robbins has overhauled its agency stable and will unveil an online ordering system and digitally driven customer loyalty program this year as it looks to aggressively grow its Australian brand presence.

It’s the primary objective of every retail organisation: To recognise and personalise the shopping and brand experience of every customer, whatever the channel, whenever the interaction, and in a seamless and dynamic way. And that’s exactly what Australian fashion retailer, The PAS Group, is looking to do.

Mobile devices now account for more than 30 per cent of ecommerce transactions globally, a new survey claims.

Coles has launched an ecommerce store for its flybuys customer loyalty program, partnering with a range of new retailers to give members the ability to accrue more points online.

While many Australians know eBay as an ecommerce powerhouse, fewer know that the company also supplies the technology powering many other online retail experiences – and increasingly, a number of offline experiences as well.

The pace of change in ecommerce can mean decisions made only a handful of years ago quickly restrict a retailer’s ability to adapt to new trends.

Harvey Norman’s omni-channel strategy has come a long way since it launched an e-commerce website in 2011, says CDO Gary Wheelhouse.

B2B buyers are increasingly dumping sales staff interactions for online research and purchasing but find suppliers websites less than helpful sources of information, a new report claims.

Mobile is driving one in five retail digital interactions and yet many Australian retailers spend less than 5 per cent of their advertising budgets targeting these consumers, a new report claims.

Myer has highlighted stronger customer loyalty and engagement, as well as online sales, as high points in a challenging financial year full of investment, flat sales and falling profits.

Marketers need to become “chief variation officers” if they wish to win the customer experience revolution they’re fighting in right now.

Jaguar Land Rover has launched a new virtual reality solution for its dealerships in a bid to unite the digital and physical customer experience of purchasing a luxury car.

Amazon CEO Jeff Bezos has always sold investors and analysts on the future--the company's immediate strategy is about attracting customers, not just amassing profits. Even as Amazon bled money to the tune of US$126 million last quarter, the silver lining was that net sales were up nearly 25 percent.

A dozen Victoria-based food manufacturers are now exporting into the Chinese mainland thanks to an innovative partnership between export-oriented Australian ecommerce company, Premium Australia Foods, and global ecommerce specialist, ChannelAdvisor.

While traditional retailers are often derided for their standards of customer service, they have held one advantage over their ecommerce competitors – their ability to put a live person in front of a sales prospect.

Equipment manufacturer, Springfree Trampoline, is investing in a new cloud-based omni-channel commerce platform in a bid to unify customer retail experiences globally.

Nearly half of all Australian online shoppers would abandon a purchase if the brand experience online was poor, a new report claims.

Ensuring seamless integration between online/offline channels and staff lies at the heart of customer centricity for two Australian brands.

CMOs can no longer live in a business silo and must find allies across the organisation, including the CIO, if they’re to meet the expectations of today’s customer.

The CIO is a key partner for CMOs when comes to making the transition to a world where digital lies at the heart of every customer interaction, claims the CMO of US-based make-up brand, Sephora.

A huge amount of hype has arisen around the negative impact smartphones are having on the bricks-and-mortar retail model. However, new research from Accenture is indicating the opposite: That customers are in fact increasingly researching retail purchases online first, before heading into the store to buy them.