From humble beginnings on the Gold Coast in the 1970s, to growing global household name, Billabong’s brand journey has been about consistently evolving to meet customer needs. And its expansion into digital is no different.

The hardest part about building a brand today is managing your own approach to leadership and agility.

Omni-channel innovation is about delivering customers what they want, not what the retailer wants, Nordstrom’s director of mobile customer application claims.

The rapidly evolving online landscape could see digital influencing the majority of retail in-store visits in Australia sooner than you think.

With the continued growth of ecommerce and in-store comparison-shopping via mobile devices, it's become harder for many bricks-and-mortar retailers to get customers to make on-the-spot purchases. However, instead of seeing mobile and ecommerce as a threat, some savvy retailers have embraced the adage "if you can't beat them, join them."

Australian consumers are feeling more confident and looking to spend more online, yet brand advocacy and engagement with retailers is at an all-time low, a new consumer study reports.

There’s a lot of hype and buzz around retailers adopting new technologies, but many lack the marketing direction to employ these in a way that’s relevant to customers.

Hallmark, one of the world's oldest and best-known greeting card companies, launched its first Hallmark eCard app for the iPhone and iPad on Thursday.

The global B2B ecommerce market is worth more than twice that of B2C. So why is it that the latter is getting all the attention?

ASX-listed clothing retailer, Billabong, is rolling out NetSuite’s cloud-based financial, ERP and commerce platforms globally in a bid to deliver a real-time, omni-channel retail offering to customers.

Beacon technology usage is expected to get a significant boost after Twitter became one of the strategic investors injecting US$18 million into US-based proximity marketing vendor, Swirl Networks.

ERP and commerce platform vendor, NetSuite, has acquired fellow US-based retail marketing platform player, Bronto Software, for US$200 million.

Transformational change aimed at putting the focus back on members and delivering omni-channel products and services is bringing Australian university retailer, The Co-op, back from the brink and generating a series of new business opportunities.

There are many ways you can expose products to the relevant customer without it being creepy, according to Ebay’s head of customer engagement, Harvey Sanchez.

Myer’s new CEO has admitted the retailer has struggled to meet the modern and omni-channel expectations of its customers after announcing a 23 per cent drop in net profits in its first half.

Retailers are too focused on digital technologies as transactions and should instead be looking at how to use digital in-store to deliver better, omni-channel experiences to their customers, a Forrester analyst claims.

Frost & Sullivan estimates Australian businesses will spend $3.5 billion on search marketing by 2019. But what’s the point on spending so much on getting visitors to a site if they can’t find what they are looking for once they get there?

Consumers today want it all. They want the convenience of shopping online but they crave the visual, emotional and physical experience of touching and trying on (or out) items, which they get by shopping in store.

Marketers are getting the message that serving the consumer at the mobile moment should be their top priority. So are they investing mightily in mobile marketing tech? Not as much as you might expect.

Investment into a home-grown CRM platform and ecommerce portal is helping making it easier for customers to cook up new orders with Australian pasta brand, Pastabilities.

Australian fashion retailer, Jeanswest, is rolling out a new ecommerce and customer experience management platform in a bid to improve its omni-channel approach and international growth.