Corin Dimopoulos fills operational marketing gap left vacant after departure of Nathan Rosenberg
Optus has appointed a new head of brand and communications, filling an operational marketing gap left vacant since the departure of Nathan Rosenberg to the US last October.
Corin Dimopoulos has spent the past 18 months in a variety of consulting roles, working on media, customer and digital strategy for organisations such as Fox Sports Netherlands and International, and Spark Telecom NZ.
Before that, he was the group marketing director for News Corp Australia for 18 months, and he’s also worked in marketing and cycling for Sky in the UK.
In the new role at Optus, which he took up in June, Dimopoulos reports to managing director of marketing and product, Vicki Brady, who shifted into this role in April after three years as the telco’s MD of customer. At the time, Optus said Brady’s role was part of a reshuffle of several executives aimed at driving more consistent customer experience across product lines.
In a statement to CMO, Optus said Dimopoulos will also play an important role in shaping improved customer experiences.
“Colin has extensive leadership of major brands and his experience across marketing functions will assist in our strategy to create clear differentiation around our customer experience and innovation,” a spokesperson said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.
The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.
Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
What is your opinion about chatbots serving your customers? My belief is bots are going to be the future of customer service and fulfilme...
Giridhar Prathap Reddy
NAB taps power of AI chatbots for business customer service
Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...
Giridhar Prathap Reddy
Deloitte TMT Predictions: AR and mobile crucial for marketing success in 2018
Hi there! Thanks for this interesting article! I love to read about new technology and software that makes our lives easier. I'm looking ...
Julia Summer
Wartsila overhauls Web platforms to create ‘seamless’ brand experience across all devices
RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...
Ed Fry
Why sales and marketing alignment is more important than ever
Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...
รัตนาวดี ภูมิวรรณ
Former eHarmony marketing chief joins telco startup