Corin Dimopoulos fills operational marketing gap left vacant after departure of Nathan Rosenberg
Optus has appointed a new head of brand and communications, filling an operational marketing gap left vacant since the departure of Nathan Rosenberg to the US last October.
Corin Dimopoulos has spent the past 18 months in a variety of consulting roles, working on media, customer and digital strategy for organisations such as Fox Sports Netherlands and International, and Spark Telecom NZ.
Before that, he was the group marketing director for News Corp Australia for 18 months, and he’s also worked in marketing and cycling for Sky in the UK.
In the new role at Optus, which he took up in June, Dimopoulos reports to managing director of marketing and product, Vicki Brady, who shifted into this role in April after three years as the telco’s MD of customer. At the time, Optus said Brady’s role was part of a reshuffle of several executives aimed at driving more consistent customer experience across product lines.
In a statement to CMO, Optus said Dimopoulos will also play an important role in shaping improved customer experiences.
“Colin has extensive leadership of major brands and his experience across marketing functions will assist in our strategy to create clear differentiation around our customer experience and innovation,” a spokesperson said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.
Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Thank you! That was useful to know.
Belia Adam
Why your best social marketing brand tool could be hiding in plain sight
Because you are missing the point of the term "disruption"
Sean
Uber for the truckies: How one Aussie startup is disrupting the freight industry
Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...
Quasi Carbon
Unilever CMO threatens Facebook, Google with digital advertising boycott
How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M
Alex Atmavan
Rethinking gamification in marketing
True Local - one of the least credible review sites on the entire internet.
MyNameIsStomp
Former Virgin Mobile CMO and CEO joins oOh! as first customer chief