Ebay's head of marketing and retail innovation details how he's helping transform the online site into the go-to shopping destination for all retail.

Melbourne Storm's marketing director talks about modern fan and member engagement and the innovative omni-channel approach he's taking with the rugby league club's customer loyalty program.

Managing today;s fragmented marketing funnel requires investment in your team from the top down, Vocus Communications' general manager of marketing customer experience, Jonathan Amery, explains.

Foxtel’s marketing and sales executive director, Ed Smith, has announced his plans to quit the pay TV group after three-and-a-half-years in the role.

Over the past four years, Jackie Yeaney has been crafting a strategic corporate marketing function at open source software vendor, Red Hat. Here, she shares the core pillars propping up her marketing strategy.

Former Best and Less CEO and marketer, Holly Kramer, has added a non-executive directorship at Woolworths to her growing suite of board positions.

The Australian Association of National Advertisers (AANA) has appointed Lion’s Matt Tapper as the new chair of its board, replacing Telstra’s Inese Kingsmill.

No technology will fix a CMO’s problems unless they first get their marketing strategy and structure in order, skill up their teams appropriately, and become stewards of data, Bluewolf’s global CMO claims.

David Jones CMO, David Robinson, sees his role as one of business leadership and collaboration, as much as marketing strategy. For the past two years, he has been spearheading a transformation of David Jones’ marketing function, using customer insights, digital channels, content and data as his tools for change.

Kimberly-Clark’s consumer marketing leader, Anastasia Barlas, has left the FMCG firm following a restructure of the marketing function.

Revlon has confirmed Kaitlin Rady as its new marketing chief following the promotion of its former CMO to lead the local business.

Unilever will look to appoint a chief marketing officer following the departures of marketing leaders, Hugo Verkuil and Andrea Martens, from their posts.

Kellogg has confirmed marketing director, John Broome, will leave the company today following a restructure of the company’s marketing and insights functions.

SAS has appointed experienced marketing and sales executive, Iggy Pintado, as its new head of marketing for Australia and New Zealand.

For Crown Resorts CMO, Christopher Coyne, data-driven customer engagement and loyalty are key to long-term growth.

Salmat has recruited three new faces to its marketing leadership team in recent months as it looks to reposition the marketing and communication company’s story to the market.

NAB has announced McDonalds regional media and digital leader, Andrew Knott, as its new chief marketing officer.

The Marketing Academy has opened up nominations for the second year of its Australian Leaders Programme following the graduation of its first round of candidates.

Telstra’s marketing and media leader, Joe Pollard, has been promoted to CMO and Group executive media as part of three group executive appointments.

When you think about the attributes a CMO might need in a startup organisation, adaptability immediately springs to mind. But according to Search Party’s global marketing chief, Magda Walczak, being able to respond quickly to market conditions is useless without also focus, data-driven metrics and long-term commitment to decisions.

All signs point to the need for marketing and IT leaders to work better together. Yet finding the way to interact effectively still proves to be a significant challenge for many organisations globally.