Raskob joins ADMA as customer experience chief

Former SBS marketer will oversee all customer engagement and communications strategy at the Association fro data-driven Marketing and Advertising

ADMA has brought on former SBS group marketing head, Katherine Raskob, as its first director of communications and customer experience.

Reporting director to the association’s CEO, Jodie Sangster, Raskob is in charge of all communications and customer experience strategy and execution, the ADMA brand, plus internal and external communications including digital, social and PR.

Raskob has spent the past nine months as the global head of marketing and communications at recruitment firm, Talent International, and was previously the head of group marketing at SBS for several years. During this time, she looked after all marketing communications for SBS programs and services and managed both internal and external agency teams.

“Katherine has the skillset in marketing, content and digital to ensure we are setting the benchmark in data-driven marketing and delivering exceptional customer experience to our members and the broader industry,” Sangster said in a statement.

“Her broad and deep consumer and business marketing acumen will really help us to continue our digital transformation and will assist us in driving out ambitious plans for growth.”

A US native, Raskob has been working in Australia for more than 15 years, and was previously with Sydney Symphony as well as International Masters Publishers.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

The rise and rise of voice search

In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.

Michael Jenkins

Founder and director, Shout agency

Is design thinking the answer for the next generation of marketing?

The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?

Merryn Olifent

Senior consultant, G2 Innovation

Why it’s time to ditch the 4Ps and embrace the 4Cs of modern marketing purpose

There is a very simple and fascinating experiment you can conduct in your own organisation: Ask 10 of your colleagues to define ‘marketing’. I can guarantee 10 widely varying definitions.

Ric Navarro

Global director of marketing and communications, Norman, Disney & Young

There are lots of software tools available online that can do what you are asking about and also trace the location of a cell phone and e...

Curtis Bacchus

CMO's top 10 martech stories for the week - 9 August 2018

Read more

Love the counter intuitive StubHub example!

Rishi Rawat

Yale University says you’re missing this marketing advantage

Read more

atch Every NFL game live streaming in HD TV go here >>>>fwcrussiatv .blogspot

Ethel Parkinson

Latest Hays jobs report show widespread gaps in marketing and digital skills

Read more

if you want to wach nfl nive steaming free go there >>>sportsliveinfo .com

Ethel Parkinson

Just over 2 weeks left to get those CMO50 submissions in!

Read more

we see that NFL has startedand it is really very enjoyable game. I have a simple andtrusted way ... here is the way..>>fwcrussiatv ...

Ethel Parkinson

Industry welcomes new integrated TV viewing database

Read more

Latest Podcast

More podcasts

Sign in