Raskob joins ADMA as customer experience chief

Former SBS marketer will oversee all customer engagement and communications strategy at the Association fro data-driven Marketing and Advertising

ADMA has brought on former SBS group marketing head, Katherine Raskob, as its first director of communications and customer experience.

Reporting director to the association’s CEO, Jodie Sangster, Raskob is in charge of all communications and customer experience strategy and execution, the ADMA brand, plus internal and external communications including digital, social and PR.

Raskob has spent the past nine months as the global head of marketing and communications at recruitment firm, Talent International, and was previously the head of group marketing at SBS for several years. During this time, she looked after all marketing communications for SBS programs and services and managed both internal and external agency teams.

“Katherine has the skillset in marketing, content and digital to ensure we are setting the benchmark in data-driven marketing and delivering exceptional customer experience to our members and the broader industry,” Sangster said in a statement.

“Her broad and deep consumer and business marketing acumen will really help us to continue our digital transformation and will assist us in driving out ambitious plans for growth.”

A US native, Raskob has been working in Australia for more than 15 years, and was previously with Sydney Symphony as well as International Masters Publishers.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Algorithms that can make sense of unstructured data is the future. It's great to see experts in the field getting together in Melbourne t...

Sumit Takim

In pictures: Harnessing AI for customer engagement - CMO roundtable Melbourne

Read more

Are you sure they wont start a platform that the cheese is white, pretty sure that is racist

Hite

New brand name for Coon Cheese revealed

Read more

Real digital transformation requires reshaping the way the business create value for customers. Achieving this requires that organization...

ravi H

10 lessons Telstra has learnt through its T22 transformation

Read more

thanks

Lillian Juliet

How Winedirect has lifted customer recency, frequency and value with a digital overhaul

Read more

Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....

Sheetal Kamble

​Jurlique’s move to mobile POS set to enhance customer experience

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in