Former SBS marketer will oversee all customer engagement and communications strategy at the Association fro data-driven Marketing and Advertising
ADMA has brought on former SBS group marketing head, Katherine Raskob, as its first director of communications and customer experience.
Reporting director to the association’s CEO, Jodie Sangster, Raskob is in charge of all communications and customer experience strategy and execution, the ADMA brand, plus internal and external communications including digital, social and PR.
Raskob has spent the past nine months as the global head of marketing and communications at recruitment firm, Talent International, and was previously the head of group marketing at SBS for several years. During this time, she looked after all marketing communications for SBS programs and services and managed both internal and external agency teams.
“Katherine has the skillset in marketing, content and digital to ensure we are setting the benchmark in data-driven marketing and delivering exceptional customer experience to our members and the broader industry,” Sangster said in a statement.
“Her broad and deep consumer and business marketing acumen will really help us to continue our digital transformation and will assist us in driving out ambitious plans for growth.”
A US native, Raskob has been working in Australia for more than 15 years, and was previously with Sydney Symphony as well as International Masters Publishers.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.
The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.
When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.
How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.
We all know that digital marketing in order to promote a brand, products and services is by the use of electronic media. The evolution of...
Helaina Berry
Predictions: 17 digital marketing trends for 2017
Interesting insight, well explained and the examples are just apt.Thanks for sharing!
FreshMindIdeas
The politics of branding - Brand science - CMO Australia
When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...
Paulina Cameron
ADMA launches education program to tackle viewability, ad fraud and brand safety
Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...
gary packer
Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making
Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...
Tom
3 ways customer data can increase online sales conversion