Raskob joins ADMA as customer experience chief

Former SBS marketer will oversee all customer engagement and communications strategy at the Association fro data-driven Marketing and Advertising

ADMA has brought on former SBS group marketing head, Katherine Raskob, as its first director of communications and customer experience.

Reporting director to the association’s CEO, Jodie Sangster, Raskob is in charge of all communications and customer experience strategy and execution, the ADMA brand, plus internal and external communications including digital, social and PR.

Raskob has spent the past nine months as the global head of marketing and communications at recruitment firm, Talent International, and was previously the head of group marketing at SBS for several years. During this time, she looked after all marketing communications for SBS programs and services and managed both internal and external agency teams.

“Katherine has the skillset in marketing, content and digital to ensure we are setting the benchmark in data-driven marketing and delivering exceptional customer experience to our members and the broader industry,” Sangster said in a statement.

“Her broad and deep consumer and business marketing acumen will really help us to continue our digital transformation and will assist us in driving out ambitious plans for growth.”

A US native, Raskob has been working in Australia for more than 15 years, and was previously with Sydney Symphony as well as International Masters Publishers.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

I hope The Block, will continue for many many more seasons.When i die, & grow up, I want yo come back as a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

Sounds a bit confusing, but also like there're quite a few benefits. So, it's a good idea to link it with crm and marketing automation? D...

Kirsten

To DMP or not to DMP? - Marketing automation - CMO Australia

Read more

cc

Marjorie Campbell

Talk to me, Facebook! Social net buys speech recognition company

Read more

This would have the be the worst company to ever use. They never get back to you, they over promise and under deliver and when you questi...

Samantha Colbert

Aussie entrepreneur Nick Bell sells WME Group to Melbourne IT

Read more

Latest Podcast

More podcasts

Sign in