The purpose of purpose
Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.
Raskob joins ADMA as customer experience chief
Former SBS marketer will oversee all customer engagement and communications strategy at the Association fro data-driven Marketing and Advertising
ADMA has brought on former SBS group marketing head, Katherine Raskob, as its first director of communications and customer experience.
Reporting director to the association’s CEO, Jodie Sangster, Raskob is in charge of all communications and customer experience strategy and execution, the ADMA brand, plus internal and external communications including digital, social and PR.
Raskob has spent the past nine months as the global head of marketing and communications at recruitment firm, Talent International, and was previously the head of group marketing at SBS for several years. During this time, she looked after all marketing communications for SBS programs and services and managed both internal and external agency teams.
“Katherine has the skillset in marketing, content and digital to ensure we are setting the benchmark in data-driven marketing and delivering exceptional customer experience to our members and the broader industry,” Sangster said in a statement.
“Her broad and deep consumer and business marketing acumen will really help us to continue our digital transformation and will assist us in driving out ambitious plans for growth.”
A US native, Raskob has been working in Australia for more than 15 years, and was previously with Sydney Symphony as well as International Masters Publishers.
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