Today’s executives need to take a new approach to corporate culture and how they operate in order to develop the up-and-coming millennial generation into the next batch of leaders, marketers participating in this year’s Marketing Academy claim.

A new institute has launched in the US aimed at helping marketers better understand and manage the new swathe of customer data platforms offerings coming into the market.

A new cloud-based customer interaction platform is allowing Australian health insurance comparison provider, Choosewell, to consolidate contact centre insights into a single interface and improve omnichannel service experiences.

​The Marketing Academy has opened nominations for the third year of its marketing learning and mentoring program aimed at creating the next generation of CMOs.

More than 40 Australian marketing and customer ​experience leaders descended on The Establishment in Sydney for a special CMO breakfast, sponsored by Progress, to learn how to improve the way they deliver digital customer experiences. Here are pictorial highlights from the event.

Carlton & United Breweries marketing director, Richard Oppy, says the biggest change to marketing strategy he’s seen over his 15-year career is the client-agency relationship.

Well-known Australian marketing leader, Andy Lark, is leaving his position at cloud-based accounting software, Xero, following a restructure of the organisation.

Fostering strong culture, delivering a new approach to millennials, and demonstrating vulnerability to create connections are some of the key lessons learned by 2016 Marketing Academy scholars after a nine-month journey of learning.

Marketo’s founder and CEO is stepping down from his position just a few months after the marketing automation vendor was acquired by a private equity firm.

oOh! Media’s Brendon Cook took home the ADMA Marketer of the Year trophy and Affinity’s Luke Brown the Jon Clark Award for Outstanding Contribution at this year’s ADMA Creativity & Effectiveness Awards.

All the latest martech and adtech news from AdRoll, Google, Maximiser, MediaMath, Qualtrics, Zendesk, Criteo, IBM, Pitney Bowes, Spredfast and Hootsuite.

Ticketek’s parent company is building out a data analytics and services division that not only wants to help brands derive better customer insight from first-party data, but also tap into the wealth of ‘affinity’ data generated by the live experience economy.

Australian car sales website, Carsales.com.au, is recognising the power of context to utilise data, insights and context and drive advertising success.

Executives at 1-800-Flowers.com expect a new wave in artificial intelligence technology will help to change their business so much it’ll be like running a brand new business.

Pandora has snatched up Presto’s former marketing director to head up marketing in A/NZ as part of growing investment into its local marketing capabilities.

Over the past year, Mondelez International has been building out a media monetisation strategy that transforms the snacking giant from transactional media spender to content investor, producer and owner.

Crust Pizza, in concert with Australian electronic music duo, Peking Duk, has kicked off an interactive street campaign that uses JCDecaux ‘playable posters’ with capacitive touch technology in order to bring playable music to the street.

The Pokemon Go app that took over the world in July not only put augmented reality back on the map, it also threw location intelligence back in the spotlight as a powerful way to engage consumers and build strong customer relationships.

Google has acquired a 3-year-old eye-tracking company focused on virtual and augmented reality, signaling the tech giant's interest in the immersive technologies.

Marketers looking for cut-through need to be courageous, take risks, hold firm to their purpose, shake-up organisational structures, and be willing to allow their teams to be silly from time to time, Unruly’s co-founder and CEO, Sarah Wood, claims.