​ A new connected customer journey-led approach, rethink of local and regional team collaboration and repositioning of brand are three strategic changes giving Seek fresh opportunities for growth in 2021.

Shining a light on diversity issues existing across the beauty industry is vital if the sector is to truly find a solution where all consumers feel included, says Adore Beauty’s strategy and campaign leader.

Flybuys has joined forces with consumer research platform, Pureprofile, to create its own survey platform for members in return for additional points.

Andrew Birkic has no trouble recalling the day of his first interview for a role with the Ford Motor Company of Australia.

Technology and professional services business, Capgemini, has completed the acquisition of RXP Services, a move that expands its operations in Australia and strengthens its ability to provide end-to-end digital solutions to clients across the region at scale. The acquisition also reinforces its strategic partnerships with Microsoft, ServiceNow and Salesforce.

A long-term commitment to environmental and social principles has led Vege Chips to forge a three-year partnership with the Currumbin Wildlife Hospital in its home location on Australia’s Gold Coast.

It’s a year on from the first COVID-19 lockdowns in Australia and as consumers we’ve become more digitally adept, conscious of the food stocked on our pantry shelves, willing to try new brands and are more actively seeking local, sustainable products and services.

Physical health and wellness challenges and virtual gamification have proven the unexpected wins for Cancer Council NSW in what has been a disruptive and difficult year for fundraising in the not-for-profit sector.

CMO is calling on Australia’s senior marketing fraternity to complete our annual State of the CMO research survey to understand how the role of the marketing leader and remit continues to evolve.

All the latest martech, customer and adtech news from Optimizely, Crownpeak, Hopin, Criteria, Xandr, Contents, Act-On Software and Swell

​ There isn’t a business in Australia that hasn’t experienced some form of transformation as digital connectivity pervades every aspect of our products, services and experiences as consumers and businesses. Australia’s largest telecoms provider, Telstra, however, is arguably on one of the most ambitious programs of work right now.

RM Williams marketing chief, Mathew Hayward, has officially called time on his tenure with the iconic Australian boot maker after more than four years.

When people think of an ethical company, Patagonia will often come to mind. It takes a minimalist approach to its environment impact with its materials and recycling and reuse policies for instances. It’s also a B Corp organisation, but it’s not alone on this. There’s a growing number of organisations looking to prove their credentials as businesses that care about more than just profit. So is doing good also good business sense?

The Australian Professional League has brought on a new marketing and data chief as one in a trio of executive-level appointments aimed at realising its aggressive growth plans.

Repco Supercars Championship has signed a new three-year partnership with Taboola to add content recommendations to its digital offering.

Across technology, media and telecommunications, innovation is being driven by the global pandemic’s economic and societal impacts, resulting in intensifying growth in video, virtual (VR), and cloud technologies, according to the latest Deloitte Australia Technology, Media & Telecommunications (TMT) Predictions report.

Coles is launching a new sustainability strategy built around the theme of ‘Together to Zero’, which includes targets to further reduce greenhouse gas emissions, a commitment to 100 per cent renewable electricity and sets a course to net zero greenhouse gas emissions.

The reasons for striking a partnership with another brand are wide and diverse. From extending audience reach and brand attributes to product and services expansion, cultural and social alignment, improving commercial dividends and solving a customer pain point, the list feels seemingly endless and full of opportunity. But just what kind of external partnership are worth pursuing? And how do you shore up the best chances of success when you do partner with an external player?

The Marketing Academy has confirmed its intake of 30 up-and-coming executive marketing leaders for the 2021 edition of its Australian program, a list that covers sectors from retail, financial services and FMCG through to agencies, publishers and technology providers.

The next 12 months represent the biggest, most exciting opportunity retailer marketers have ever had. This unprecedented window is an opportunity to innovate like never before.