Partnering with Deliveroo to provide board games to Australian stuck at home is about looking outside the box as a brand and responding to an unprecedented situation, Winning Moves’ marketing leaders says.

Jobs advertised across Australia’s marketing and communications industry fell by nearly 61 per cent between April and May, according to new figures from Seek.

All the latest martech and adtech news this week from Zoom, LogMeIn, Qualtrics, PowerInbox, ActiveCampaign, InMobi Exchange, ASAPP and Firefox.

Inundated with requests to help struggling cafes and restaurants hit hard by COVID-related shutdowns, two-year-old hospitality startup, HungryHungry, went from a two-week to two-hour turnaround to develop digital ordering sites for venues.

The 13 most significant email marketing providers have been identified by the Forrester Wave: Email Marketing Service Providers Q2 2020 report. It nominates Acoustic, Adobe, Bluecore, Braze, Cheetah Digital, Cordial, Dotdigital, Epsilon, Exponea, Iterable, Oracle, Salesforce and Zeta Global as significant using a 23-criterion evaluation to score them for their B2C marketing offering.

Online design platform, Canva, favoured by Pinterest fans, designers and creatives of all stripes, has made its mark in a short space of time, counting over 20 million monthly active users in 190 countries with a market valuation of A$4.7 billion.

oOh!media chief customer officer, David Scribner, is heading for the exit after what the company says has been an executive review of its business plans for the future.

Loyalty program members are increasingly interested in rewards for social good, according to the 8th annual Australian customer loyalty and loyalty program research study, For Love or Money 2020.

Out-of-home advertising (OOH) hit its lowest point in early April, but is picking up again ahead of formal easing of COVID-19-related restrictions, according to data compiled by QMS.

Information, connection, comfort and escapism are dominating the behaviour of Australian consumers as they strive to get through the COVID-19 crisis.

A push on AI-driven content has given the AFL Media Network a traffic boost of 53 per cent compared with the 2019 off-season with 4.4 million users tuning in to AFL Media in March and an average of more than 1 million per week across the network.

Coronavirus tracing apps, temperature sensing drones, phone apps to monitor social distancing, tech giants sharing smartphone location and mobility data - the COVID-19 pandemic is revealing the many ways technology and data can be used to protect human health. But at what cost to privacy?

Mable is an online platform which connects people with disability and older Australians with independent care and support workers, nurses and allied health professionals in their community. It differs from other provider models, as it gives more choice to both users and the independent support workers, so they feel they’re in control – something that can often feel ‘taken away’ in these groups.

Local industry associations have welcomed a new UK-based study into the programmatic advertising supply chain, saying the mammoth and complex research effort shows just how urgent it is for the industry to improve transparency.

Increasing your brand’s share of voice in news media and taking advantage of positive attributes these environments provide not only makes your advertising more effective, it’s likely to weaken your competitor’s position too.

Australian consumers are looking to brands to share practical messaging around how they’re helping customers and the community and are less interested in messages of hope and optimism, a fresh report has found.

All the latest martech and adtech news this week from Qlik, Pegasystems, Adobe and ServiceNow, Terminus, IAS and Amino Payments, Dynamic Yield, ScreenMeet and Segment.

RACQ has repurposed funds allocated to the cancelled Motorfest 2020 into a $100,000 donation to the University of Queensland’s COVID-19 vaccine research program. It’s just one of the steps the brand has taken to support community and members and pivot its marketing approach during the current crisis.

Some brand symbols are iconic, and immediately convey not just an identity but a set of attributes that clearly describe what the brand stands for. Such recognition can take years to establish, and it is something most brand owners are loath to mess with.

​WPP AUNZ has launched the Centre of Excellence, a new division that is advising clients to navigate the digital landscape, drive maximum value from their existing data, and fully leverage their martech investments.​ The centre will have a hub and spoke model, allowing WPP's agency brands to tap into the tech capability.​