As well as facing into the challenges of delivering marketing programs in the midst of the pandemic over the past year, marketing leaders have also had the very real issue of keeping teams engaged, resilient and motivated. As part of this year’s CMO50 program, CMO was keen to understand some of the leadership ‘firsts’ our alumni experienced as they strived to manage teams remotely.

​Former Chobani Australia marketing leader, Damian Young, has confirmed he’s joining snack manufacturer, Majans, as its first head of marketing and innovation.

Flybuys chief customer officer, Rosemary Martin, is swapping the rewards offering for a newly created marketing and ecommerce leadership position with Rebel Sport.

86 400’s chief product and marketing officer, Travis Tyler, has become the new chief product officer at payments group, Zip Co.

Social media sites Twitter and TikTok and have revealed their standout brand campaigns of 2021 from across Australia’s marketing landscape.

It’s been another year of growing sophistication across the marketing technology landscape. As artificial intelligence (AI) and advanced automation progress, capabilities being introduced into the ever-growing array of martech stacks and customer engagement technologies is exploding. In the second of our special edition predictions reports, CMO takes a look at what’s in store for marketing technology innovation and utilisation in the coming year.

Crazy Domains’ urinator, Aussie Broadband’s swearing gardeners, Grill’d’s flashing clown and teachers talking about adult toys have topped the list of most complained about advertisements this year.

All the latest martech and adtech news this week from Criteo, Dynata, mParticle, Adobe, Influitive, Optimus Analytics, Integral Ad Science, Channel Factory, LiveRamp and Lotame.

We all have them – the milestones and achievements we’re proud of and know are worth pursuing in the New Year, and the things we definitely do not want to do. So what is it Australian marketing leaders have on their do and don’t lists for 2022?

As the industry shakes off a second year of adapting to global pandemic conditions and an ever-more digitally savvy and socially aware consumer, it’s clear digital marketing faces another evolution in 2022. CMO has canvassed a wide array of predictions from across the industry to find out what’s on the cards for digital marketing in 2022.

“I’m a political campaigner, a political strategist and a justice reform activist,” says R/GA global CMO, Ashish Prashar.

Former Aurora Expeditions head of marketing and CMO50 One to Watch, Victoria Primrose, has joined Rawson Group as group head of marketing.

Building brand consideration and conversion through experiential connection lies at the heart of Golden Circle’s adoption of smile recognition technology for its latest campaign.

Many marketers talk about the experience they provide around their brand’s products and services. But for one emerging telco, the brand, service and experience can’t be separated.

Southern Cross Austereo (SCA) is partnering up with Salesforce to unify its customer data sets and build out a single view of its audiences.

SmileDirectClub, the tele-dentistry platform that connects customers to dentists or orthodontists in its network, wanted to go one step further in linking people with healthcare.

All the latest martech and adtech news from Genesys, Marketplacer, Integral Ad Science, Sprinklr, Yellowfin, Singular, Qlik, UiPath and ActiveCampaign.

Cashrewards has recruited former Westpac marketer, Nicole Bardsley, as its new chief marketing officer as part of a growing marketing team at the ecommerce offering provider.

It was Natalie Dinsdale’s bondage bus that reportedly became the scariest moment of launch for Athena’s chief and co-founder, Nathan Walsh.

Over 55s media brand, Starts at 60, has brought on its first chief marketing officer as it grows its marketing might in preparation for 2022.