You’d be hard pressed to find a single CMO who hasn’t been significantly impacted by the COVID-19 global pandemic – positively, negatively or otherwise.

All the latest martech and adtech news this week from Verint, Wirewax, TechTarget, Cisco, adtech outfits, ArthurAI, Truera and Amanda AI.

CRM and loyalty management, content and creative and digital marketing expertise have topped the list of skills in demand across the marketing and digital category, according to Hays’ latest report.

Raising local and international awareness of Queensland’s wine industry is the name of the game for the new ‘Vine and Shine Trail’ and campaign launching this month after three years in the making.

Deepfake technology has been employed for good in a new campaign for the Victorian Police aimed at delivering a critical message around mental health and suicide awareness.

The Australian Competition and Consumer Commission (ACCC) is once again instigating proceedings against Facebook, this time for allegedly misusing consumer data relating to a VPN app for marketing purposes.

Visit Sunshine Coast says it’s continuing to gain insights around audiences interests to personalise content and digital experiences after deploying a marketing automation platform and strategy this year.

Data management, reporting and action are the holy trinity for Aware Super’s first group head of data sciences as the organisation works to build a data-driven capability that drives bigger rewards for members, employers and stakeholders.

Digital bank 86 400 has teamed up with Tamarama Surf Life Saving Club (TSLSC) to raise money for the renovation of the Sydney clubhouse, pencilled in for early next year. To help the club meet its fundraising target, 86 400 has pledged $25,000 towards the redevelopment project and will also donate an extra $10 for every new customer who tries 86 400 during the partnership using a special code.

With a history that stretches back over 100 years, SPC has been a familiar brand in Australian pantries and on supermarket shelves. But the company had languished in recent years following its acquisition by Coca Cola Amatil in 2005, recording falling sales and significant losses.

Australian mattress and furniture online retailer, Koala, is spending the next six months undergoing a large-scale data transformation to bring customer insight into every step of its decision-making processes.

Australians have been spending more time in online communities during the COVID-19 pandemic, seeking virtual support and social connection due to lockdowns, according to the Australian Community Managers (ACM) annual industry survey.

Virgin Australia has brought on a chief customer and digital officer in a step its CEO says will help the airline’s transformation as it steps up plans for 2021.

In 2021 savvy marketers will continue to embrace creative ways of connecting with consumers to build awareness and drive demand through online touchpoints and digital insights in their campaigns. We explore the major ingredients that will help drive digital marketing success in the New Year.

Blackmores has brought on a new testing and optimisation platform to help fuel growth across its ecommerce offering.

Three leading brands have taken to TikTok with fresh user content-driven marketing campaigns aimed at elevating engagement with younger audiences.

Learning fast and adapting quickly have become catchcries for Accent Group’s customer experience (CX) team as it gathers lessons from 2020 to take into the festive shopping season and beyond.

All the latest martech and adtech news from Fabulate, Salesforce, Sitecore, MediaMath, HootSuite, Admetrics, Springbot and Digivizer.

News of the Federal Government tabling the ACCC’s news media bargaining code of conduct bill this week in Parliament has been welcomed by several Australian news media organisations even as questions about the ongoing power of digital platform providers continue.

While 2020 might have been the year of accelerated digital transformation, marketers will have a host of other technologies on their radar in 2021. From artificial intelligence (AI) and IoT to mixed reality (MR) and robotic process automation, marketing leaders will increasingly tap technology to make informed, responsive decisions with tightened budgets and changing consumer behaviour.