All the latest martech and adtech news this week from HubSpot, Netwise, Anaplan, Mintigo, Tanla Solutions, Gamooga, TapClicks, Lotame, MessageMedia and NewsCorp.

One of Australia’s original financial challenger brands, Aussie, has a new purpose and marketing strategy and is undergoing a brand relaunch starting with a fresh campaign.

The latest Guinness World Records book has been released today and features six new Australian campaigns from brands including Nutella, KMart, T20 World Cup 2020 and Australian Radio Network.

​CMO/CIO collaboration is more important than ever for business success, but few are successful, according to a new report from Forrester.

RedBalloon parent company, Big Red Group, has continued its acquisitions spree by picking up Australia’s Lime&Tonic for an undisclosed sum.

The measurability of digital platforms has enabled some unlocked capabilities for testing and optimisation. But in the race to measure and optimise performance, should we even be trying to optimise the process in the first place?

DoorDash, the largest on-demand food platform for door-to-door delivery in the US, is making its official launch in Australia, beginning with Melbourne.

Gartner has identified four technologies it's claiming have the capability to transform how marketers run technology ecosystems and, ultimately, deliver meaningful customer experiences.

A new industry council for local influencer marketing has been created by the Audited Media Association of Australia (AMAA).

Australian brands and agencies spent $9 billion on digital advertising in the 2019 financial year, a jump of 7.1 per cent from the previous year, according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report.

One of the great benefits of digital advertising has been its inherent measurability. But while digital advertisers have a far easier time of understanding how many eyeballs are witnessing their messages, there is another conundrum that digital technology has yet to prove so adept at solving – causality.

​The Retail Food Group (RFG) is continuing the rollout of a raft of new product marketing initiatives for its Michel’s, Brumby’s and Gloria Jean’s network amid poor financial results.

More than 300 Optus employees have already completed at least one class within the telco’s new CX Academy since its launch five months ago.

​Personalisation done right can have a dramatic effect on how customers experience a brand and a positive effect on marketing efforts, which flow through to the bottom line. At last week’s Sitecore Experience 2019 event in Sydney, three very different examples were provided to the audience on the experience of embarking on a personalisation programme and the impact of effective personalisation.

If there’s one lesson NTT’s global CMO, Ruth Rowan, has learnt since being tasked with rebranding the group’s 28 businesses under one umbrella, it’s exceptions shouldn’t ever hold you back.

​Brand experience and innovation are key drivers of brand value, according to a new report.

ASX-listed retail group, The PAS Group, has attributed a 45 per cent increase in online revenue from email marketing efforts to its recent customer data platform investment.

ANZ former head of marketing and marketing centre of expertise lead, Carolyn Bendall, has left the banking group after a 20-year career encompassing a host of senior marketing and divisional positions.

‘Buy-now/pay-later’ has been the breakthrough new service category of the Australian payments industry, with Roy Morgan research estimating more than 1.5 million Australians used one of the many services in 2018.

Facility consolidation and new brand product launches have seen Bega post a 13 per cent increase in revenue in the 2019 financial year, in what has been a challenging operating environment for the dairy giant.