REA Group has extended the remit of its chief marketing and audience officer as one of several executive leadership changes announced this week.

A ratio of two in three new customers from its first full-funnel Pinterest marketing campaign was one of the biggest markers of success for Australian retail brand, Beacon Lighting.

Specsavers has brought on and promoted a trio of new senior marketers under its director of marketing as it looks to capitalise on growth.

Wesfarmers has brought on former Carsales marketing chief, Kellie Cordner, as chief customer officer of its new-look OnePass retail loyalty program.

Digital is no longer for the differentiator for marketing. Instead, it’s the combination of scaled judgment and empathetic influence that will provide CMOs with the superpowers required to deliver sustainable enterprise growth.

Standard Media Index (SMI) is getting a new owner and chief after being purchased by private equity firm, GTCR, through its Dreamscape portfolio company backed by martech notables, Scott Knoll, Michael Iantosca and David Hahn.

With fewer than one in three B2B marketing leaders feeling they’ve successfully adopted marketing automation, it’s clear there’s a big gap around how to utilise these platforms more effectively.

All the latest martech and adtech news from GupShup, Amplitude, IAS, PubMatic, Idiomatic, Broadsign, Lexer and Airship.

In few places has the acceleration of digital adoption in the last two years been more prominent than in healthcare, where Covid drove a rapid switch to virtual delivery.

Australian online advertising continued to grow in the first quarter of the year, buoyed by political and government spending.

In the latest in our food for thought series, CMO reached out to several marketing leaders to ask them: How are you striving to achieve simplicity across your marketing function and as a marketing as well as business contributor?

Mastercard has again taken out the top spot in the fourth and expanded edition of amp’s Best Audio Brands Index.

Mark Khademi built his marketing career working in service businesses, first in the energy sector, and then later as head of marketing for the challenger mobile brand Amaysim. But in his new role as vice-president of marketing for Australia at online furniture maker, Koala, he finally gets to market something tangible.

Reframing your approach from brand to community will be critical if marketers are to make the most of the opportunities emerging through the metaverse.

Former American Express and Luxottica senior marketing leader, Jee Moon, has switched retail and financial services for technology and joined Australia-based data intelligence software vendor, Nuix, as its chief marketing officer.

Navigating this new world of for-purpose consumers requires marketers to start thinking more like activists and less like marketers, says co-founder of Activista LA, Beto Fernandez.

Less than half the Australian population are familiar with the metaverse and only 36 per cent express positive feelings about engaging with extended reality in daily life, putting the country well behind globally on interest.

Next-best bet recommendations, real-time updates on the next race markets and personalised performance scores are just some of the ways Betfair is harnessing dynamic content in its email marketing efforts.

All the latest martech and adtech news from Pega, Lotame, InMoment, CleverTap, Convo Ink, Improvado, Oracle and Lightspeed.

Seven in 10 CMOs are reporting increased budgets compared to last year, according to the latest Gartner 2022 CMO Spend and Strategy Survey.