SAP has acquired retail marketing automation and personalisation platform, Emarsys, for an undisclosed sum, a deal designed to build out its customer experience offering.

Some businesses owe their rapid growth to being in the right place at the right time. But such a feat should almost be expected of Sydney-based startup, Spacenow, whose entire business model is based on putting clients into the right space at the right time.

All the latest martech and adtech news this week from Sprinklr, Pega, IAS, Oracle, CrossEngage and GPredictive, Salesforce, Seismic and HubSpot

The companies winning the consumer race are the ones proactively engaging in digital transformation with aggressiveness, vigour, rigour and a commitment to continuous improvement.

A handful of years ago, Nestlé relied largely on TV advertising, a medium offering strong brand messaging to a broad audience. But as people have migrated to digital and social platforms, the brand has followed suit.

Nearly half of Australian adults are more likely to both feel more positively towards and remember the brands they encounter online when they’re feeling more positive and inspired, a new Pinterest survey has found. The findings come as Suncorp launches its first-ever campaign on Pinterest aimed at inspiring and positively connecting with Australian consumers around home renovations.

ADMA has signed on as the first reseller for a regional version of the Thrive Global platform being provided under an exclusive agreement with Monash University.

Latitude Financial is bringing on The Iconic’s data chief to lead its data science and analytics efforts.

Squarespace has just launched its first major creative campaign in Australia, ‘Launch It’, aimed at encouraging people to take the next steps in making their dreams a reality and launch their business with the all-in-one website launching platform. Yet it hasn’t been the usual path to a launch.

An ambition to attach meaning to money through brave and purposeful brand work is the key to making an impact for Future Super’s chief marketing officer, Grace Palos. Here, she shares 9 elements key to the way the business builds out its brand strategy.

Australia’s rejuvenated Violet Crumble brand has struck a new partnership with fellow South Australian FMCG, Bickford’s, to create a chocolate honeycomb flavoured milk. It’s one of several product collaborations from the iconic chocolate brand since its return to shelves last year.

The latest Gartner Adtech Magic Quadrant has been released and shows Google, Adobe, The Trade Desk, Amobee, MediaMath and Adform leading the way.

Flybuys has today launched its new data platform, Unpacked by Flybuys, providing data, insights and measurement into their audiences geared towards marketers. The new data offering has been rebuilt from its previously Flybuys Digital Audiences offering.

Sports sponsorship is one of the most impactful ways of tapping into both the emotional and functional aspects of brand, says KFC Australia’s chief marketing officer, Kristi Woolrych.

Bringing a bit of delight into people’s lives while building brand salience is the ambition of Fantastic Delites’ first above-the-line campaign activation released last week.

Coles and the Heart Foundation have teamed up to launch a new health initiative, the Coles Health Hub, aimed at helping Australians reach their health goals.

It was a little over 12 months ago Acoustic entered the martech scene, a freshly branded marketing software offering spun out of the IBM business. Here, its global chief talks to CMO about the product roadmap, transformation and efforts to become a viable best-of-breed alternative to the enterprise marketing clouds.

Telecommunications can be a brutal game, with brands coming and going faster than Australian prime ministers. So for Australian-born Boost Mobile to have survived for 20 years is a noteworthy feat, especially given that many of its much larger US carrier partners, including Nextel and Sprint, have come and gone in that time.

Qantas has dropped its Wallabies team sponsorship and is ending a number of arts and creative associations as it works to cope with the COVID-19 crisis fallout and to conserve cash.

Nurturing SMEs through the COVID-19 crisis and recession using a combination of technology, customer insight and content are the cornerstones of growth for Employment Hero’s marketing director, Tasman Page.