Somewhere between 30 and 40 per cent of revenue is spent on sales and marketing in an organisation, but a significant part is just wasted, Adobe principal solution consultant, Kieran Franklin, said at this week’s Adobe Experience Makers Live virtual event.

At the start of this year, a fresh short-form video contender, Byte, debuted. The video app is the successor to Vine, developed by one of its co-founders, Dom Hofmann.

CMO is delighted to share our stellar line-up of speakers for the second of our 2-part CMO/CIO Executive Connections event on how to better harness technology and culture to drive company growth.

Despite the demand for marketing technology, statistics have shown about half of all martech stack implementations fail. There are a mix of technical, operational and cultural reasons for this, but arguably the big hurdle is marketing and technology functional alignment. During this week’s Adobe Experience Makers virtual event, the CMO and CIO of Mission Australia jointly shared lessons they learnt when tackling the not-for-profit’s marketing technology stack implementation in order to achieve success.

It was 12 March 2020 when Elma Beganovich saw the world suddenly change. As co-founder and chief operating officer at New York-based influencer-led digital marketing agency, Amra & Elma, she had been monitoring rising concern regarding the COVID-19 health crisis among the global influencer community and their followers.

All the latest martech and adtech news this week from Adobe, IBM, Kochava, BlueJeans by Verizon, Aqilliz, Sitecore, Silverbullet, Acquia and Optimizely.

Melbourne-based technology research firm, Glow, has a new global marketing director based out of Australia.

As the global coronavirus pandemic abruptly put a halt on travel, adventure travel business, Intrepid, needed new travel offerings to quickly respond to changes in consumer needs. Driven by this imperative, the group went back to its startup roots, pulling together a team to redesign its tours to meet the new customer demand

Five trends will permanently change business and tech as a result of the coronavirus pandemic, according to a new report from Forrester. The New, Unstable Normal describes how, despite healthcare and management procedures, COVID-19 will profoundly impact the next decade.

​It’s nominations time for the CMO50, the annual list of the most effective and innovative marketing leaders across the country. As we look to hear from those who’ll make our 2020 ranks, the CMO team decided to look at our 2019 over-achievers to see who has since spread their wings to seek new professional opportunities.

Musical ice cream cones have been used to mark World Ice Cream Day, a first for multisensory experiences, which could point to a way for brands to develop future consumer experiences.

Expanded premises, product innovation and a belief Australia’s craft beer category has somewhat lost its way has led Murray’s Brewing Co embark on a brand refresh and product expansion plan.

Australian activewear brand, Lorna Jane, has defended its decision to advertise its ‘LJ Shield’ technology after being fined $40,000 by the Therapeutic Goods Administration (TGA) for claims relating to the product’s resiliency against viruses and bacteria.

Australians are divided in their outlook of the future, according to a new report, Brand New Australia, from research agencies, The Lab and Nature.

Dynamic Yield and Evergage, which was recently acquired by Salesforce, have again topped the latest annual list of personalisation engines from Gartner.

There are plenty of “red herrings and wild goose chases” marketers can pursue in the name of brand building, Mars Wrigley Australia marketing director, Ben Hill, believes.

In a bid to help local businesses affected by coronavirus restrictions, a new marketplace for Australian-made and owned products has now launched. Buy Aussie Now, which started as an Instagram page in mid-March as the nation prepared to shut down with the Coronavirus, has developed into a new platform to showcase local businesses.

Managing stakeholder expectations around the artificial intelligence (AI) journey, embracing an iterative approach and building internal capability are key lessons David Jones has learnt after transforming its customer service approach.

All the latest martech and adtech news this week from OneTrust, InMoment, SiriusXM, Dynamic Yield, Medallia, Adobe, Bazaarvoice and BlueConic

We’re living in a time of the ‘#noveleconomy’, a new and unusual time marked by the coronavirus, where the number one driver has to be customers and employees, Salesforce global innovation evangelist, Brian Solis, claims.