OOh!Media has dropped its CMO role in favour of a head of marketing as part of a new executive leadership structure that follows its acquisition of AdShel.

​Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically. According to Zenith’s Programmatic Marketing Forecasts, programmatic ad spend is also set to grow 19 per cent next year, reaching US$84 billion globally or 62 per cent of digital media expenditure, with Australian programmatic spend to reach US$1.64 billion next year.

Being a great CEO means constantly working on your own leadership skills, as well as having a clear-eyed view on the customer, the Australian Institute of Management’s chief, Ben Foote, believes.

AGL has confirmed the departure of its chief customer officer, Melissa Reynolds, later this month after an 18-month stint.

Getting a better handle on customer service and matching rapid business growth with a stronger reporting and response approach has led Showpo to deploy a new platform in just seven weeks.

Data monetisation is no longer nice-to have but an imperative for retailers and increasingly consumer-oriented companies looking to remain competitive.

Fairfax Media has played down reports former Domain Group CEO, Anthony Catalano, has made an alternative offer for the business as shareholders throw their support behind the proposed historic merger with Nine Entertainment Company.

Providing real-time audience insight across its national radio properties and digital and social engagement, as well as what is and isn’t working, lies at the heart of the Australian Radio Network’s (ARN) decision to launch a ‘data’ RFP.

EY says its acquisition of Australian and APAC consulting house, Adelphi Digital Consulting Group, is aimed at expanding its full-service digital services capabilities.

When it comes to the digital transformation of your organisation, who would you rather trust – an organisation that has helped others to transform, or one that has also transformed itself?

The Australian Marketing Institute (AMI) says its revamped university accreditation and endorsement program is aimed at supporting tertiary marketing courses that better equip the next generation of marketers for the increasingly competitive corporate environment.

Providing exceptional customer service is often spoken of in a consumer context, but it is wise to remember business customers are people too.

REA Group CEO, Tracey Fellows, is stepping down from the top post in January in favour of a global role with News Corp.

All the latest martech and adtech news this week from SAP, Zendesk, AdRoll, Ptmind, Swiftpage, Aprimo, Hootsuite and Impact.

Three in four marketers say technology is making it harder rather than easier to deliver the personalised experiences customers are seeking, a new report claims.

SAP’s US$8 billion acquisition of Qualtrics will help the enterprise software bolster its experience management credentials short term, but analysts are questioning the wider data integration play necessary for the vendor for long-term competitive edge.

Hot on the heels of the national Department of Human Services’ new digital assistant this week, Queensland Government’s Treasury has claiming a state-first with its new conversational virtual assistant.

In the era of audience fragmentation, marketers should be leaving no stone unturned when it comes to reaching their intended targets. And it turns out one of the most effective social marketing tools could actually be hiding in plain sight.

Slack’s inaugural Australian out-of-home brand campaign is just one step in a wider multi-channel, hyper-local strategy aimed at taking the collaboration platform to the masses, its global VP of marketing has told CMO.

​It’s time for organisations to stop decorating their customer experience and start renovating the foundations, Forrester’s senior CX analyst says. ​