ASX-listed online retailer, Temple & Webster, has debuted a new online destination targeting the DIY renovation and home improvements market.

​After a two-year wait, Scott Brinker and Frans Riemersma have debuted the 2022 edition of their marketing technology supergraphic to coincide with this year’s international martech day, highlighting nearly 10,000 vendors across the ecosystem.

A doubling of market share across first-home buyers, portfolio growth 1.8 times system growth and a slew of younger customers are some of the hefty commercial wins Great Southern Bank has chalked up following a transformational rebrand.

Payments fintech, Openpay, has confirmed its new A/NZ head of marketing as it takes the wrappers off its annual OpenMay campaign.

Australian media agencies figures are showing the advertising industry to be enjoying its 14th consecutive month of growth, with the March quarter again showing record levels of spend.

Push notifications and building out nuanced journeys and segments and getting a full picture of global customer are now in the sights of Australian fashion brand, Dissh, after taking the plunge and purchasing a new martech platform.

It’s time for customer experience leaders to open the aperture and think more broadly about the ways they can impact, align with and accelerate key business initiatives, says Forrester’s CX executive partner and senior analyst, Su Doyle.

Several Australian big retailers and brands have taken to personalised digital gift vouchers in time for this year’s Mother’s Day on 8 May.

A fresh report from the Australian Competition and Consumer Commission (ACCC) into online retail marketplaces has raised a number of concerns around their consumer data collection, recommendation and service practices.

All the latest martech and adtech news from impact.com, Freshworks, HubSpot, Humanitix, GupShup, Qualtrics, InfoSum, Databricks and ON24.

Understanding what’s driving customer engagement and rapid-fire website innovation are a couple of the benefits Aussie fintech, HelpPay, is gleaning from early investment into a digital marketing platform.

It’s the power of marketing and service together that will help brands grow moments into lifelong customer relationships, Salesforce’s executive VP of industries and cloud marketing, Lynne Zaledonis, believes.

​Blooms The Chemist has appointed a new chief marketing officer to build brand strategy and drive visibility as well as build out its marketing team.

An immersive VR experience aimed at raising Australian consumer awareness of the importance of fibre for gut heath has debuted from the Kellogg’s team.

Data-driven loyalty offers tailored to a segment of one and across multiple brands and regions is one step closer to reality for Seagrass Boutique Hospitality Group after embarking on a major data and customer loyalty program transformation.

Online tracking using third-party cookies has long been one of the more questionable aspects of digital advertising. These changes have forced a rethink of digital ad strategies, especially those relating to acquisition and retargeting. They're also driving significant changes to the positioning of data management platforms (DMPs) used to manage digital advertising efforts.

Elon Musk has entered into an agreement to purchase Twitter in a US$44 billion deal that will turn the social media network into a privately held company.

Accommodation comparison website, Trivago, has been ordered to pay penalties of $44.5 million by the Federal Court for misleading consumers two years after being found in breach of Australian consumer law.

Kimberly-Clark’s decision to promote its former senior marketing director to the top job in Australia and New Zealand is one of several appointments to bolster the company’s female leadership representation.

As the world celebrates Earth Day on 22 April 2022, CMO took a look at some of the ways Australian and global brands are embracing the spirit of the movement in campaigns and experiential activations.