Organisations are fast shifting from the ‘pioneering’ phase of testing artificial intelligence (AI) applications into implementation as a way of digitally transforming their businesses, IPsoft’s chief commercial officer, Jonathan Crane, believes.

Content is leading Westpac’s latest marketing campaign aimed at helping customers better manage their financial situation after separating from a partner.

Human creativity will be key to avoiding the diminishing returns of technology and data as artificial intelligence (AI) and machine learning become an everyday part of our marketing lives.

South by Southwest (SXSW), the much-anticipated interactive, film and music festival kicks off today. Which means 80,000 boffins, bass players and bounty hunters will flock to Austin, Texas to stare into the crystal ball of convergence and hear from hundreds of speakers across a variety of future-focused topics. But one thing stands out.

Better reporting, stronger and more relevant community engagement and transparency are just some of the wins Victoria Police’s online communications manager has seen since deploying a new social management platform six months ago.

It’s cultural change and overcoming society’s embedded ‘Matrix’ that makes gender equality a tough nut to truly crack, say several of the industry’s key marketing and media leaders.

Artificial intelligence (AI) might be the current marketing buzzword, but it shouldn’t be implemented for the sake of it, or be used to replace humans for customer experience (CX). Rather, AI is facilitator for a better CX.

​Consumers prefer search engine recommendations over friends and family when it comes to purchasing decisions, yet marketers are not investing enough in this channel, according to a new report.

Cross-functional teams empowered to make decisions based on what needs to change as well as customer feedback have been key to making digital sales transformation successful at Westpac.

​Marketers hoping to capture the attention of the up and coming consumer must personalise, evangelise, humanise, and fetishise if they are to succeed.

All the latest martech and adtech news this week from Usabilla, Salesforce, Nuance, Spredfast, Lithium, Taboola, Integrate, InMoment, Bluecore, and more.

Putting creativity and machine learning into the same sentence might seem like an oxymoron, but it’s only by combining both that brands will harness artificial intelligence for customer engagement success.

Facebook chief executive Mark Zuckerberg outlined how a commitment to privacy will affect the future of Facebook apps like Instagram and WhatsApp, but generally ignored the broader problems facing the platform.

​Foxtel has confirmed a new group head of marketing joins the team in late March, an appointment that follows a string of marketing and sales changes in recent months.

Omnichannel retailing isn’t about technology, it’s about how to create the environment, culture and organisational DNA that drives the right customer outcomes whatever way they engage with your brand.

The world is experiencing a crisis of trust as digital and the fourth industrial revolution disrupt industries and jobs. And it's the way organisations harness technology for customer good that will get us through it.

Experience is the new brand, and customer and employee experience are vital for the continued success of any business.

A brand reset and commitment to simplifying health insurance for Australia’s younger consumers has led frank to launch what it claims is the first voice app for the private health industry.

How to bring AI and machine learning into marketing and customer engagement was the subject of the latest CMO roundtable in Sydney, sponsored by Sitecore. Here are pictorial highlights from the event. ​

HG Wells’ 1910 novel The Sleeper Awakes tells the story of a man who falls asleep for 203 years and awakens to a strange and unfamiliar world. While the experience for Lynne Capozzi has not been quite so extreme, stepping back into the chief marketing role at Boston-based technology company, Acquia, after an eight-year absence has thrown up some notable changes.