A desire to grow market penetration and attract a younger essential worker demographic has seen Teachers Mutual Bank launch a dedicated digital-first banking brand, Hiver, this month.

Teaching women basic self-defence moves has been put front and centre in a new TikTok social dance crafted as part of UN Women Australia’s #EmpowerMoves campaign.

Former NRMA and Rest Super marketer, Jane Merrick, has become the new marketing director for Intuit QuickBooks Australia.

Some retail tech companies hope you’ll take it at face value when they tell you how good their solutions are. Others rely on their clients to do it for them. But Australian-born customer data and experience platform, Lexer, has gone one step further to show how strong its tools are, by building its own retail brand.

Former Telstra and Commonwealth Bank CMO, Mark Buckman, has become the new independent chair of OzTam, effective 1 November 2021.

The middle of a global pandemic might seem like an odd time to take on managing a tourist-oriented retail and entertainment precinct. But for Karen Hugg, her appointment to the role of general manager of The Wharf, Mooloolaba, has given her an opportunity to see firsthand just how important a local community can be in supporting a local tourist asset.

All the latest martech and adtech news this week from Zeta, Terminus, mParticle, ActiveCampaign, Qualtrics, Qlik, Sitecore and BlueShift.

A dust storm in 2009 at Bondi markets convinced fashion stallholder, Sandradee Makejev, to go digital.

Being an authentic leader is not just an individual choice, it’s a revolution every leader and society itself must undergo, says Netflix’s CMO, Bozoma Saint John.

Australia’s robust advertising expenditure in the face of continued Covid-19 disruptions might feel remarkable to some, but it’s no surprise to media industry thought leaders. And many agencies reporting a record-breaking year as a result.

The A-League men’s football competition has officially become the Isuzu UTE A-League Men after Isuzu signed on as the men’s competition's first naming rights partner in a three-year contract.

​Growing up in an entrepreneurial family where both parents ran their own businesses, Rebecca James was always aware of the basics of business and running your own show.

Australia’s advertising spend has hit another record, with August figures up 26.6 per cent on last year’s tally and 11.6 per cent higher than 2019 results.

Nearly 40 per cent of digital media spend, or more than $54 million, was wasted by Australian brands pursuing advertising campaigns between July and September this year, a new report claims.

All the latest martech and adtech news from Freshworks, NielsenIQ, Optimove, Bigeye, ActionIQ, Blackbird.AI, Litmus and Talkwalker.

Less than one in two marketers globally surveyed in a new Capgemini report say their teams are using data to decide a go-to-market strategy for a new product or services.

Chris Brown is the first to admit he wasn’t quite sure what to expect when he switched from agency to client-side and became McDonald's Australia’s chief marketing officer in December last year.

Following public criticism in the US about racist advertising and a name-change announced last year, Mars Food is now airing its rebrand of Uncle Ben’s rice as Ben’s Original, in new packaging minus the smiling face of ‘Uncle Ben’, a person of colour.

A Net Promoter Score of +74 and 30 per cent year-on-year growth are just some of ways BizCover’s transformative investment into personalised and increasingly automated customer service and marketing has delivered.

The ACCC’s just-released report on its inquiry into digital advertising services concludes that existing competition laws do not enable the ACCC to adequately address the sector’s competition issues and Google's dominant position in the adtech ecosystem.