Marketers can expect to see Campaign Monitor complete another meaningful acquisition by the end of the year as parent company, CM Group, looks to accelerate growth across its family of martech offerings.

Nearmap has unveiled streaming 3D online and previewed artificial intelligence (AI) technology which could be a game-changer for marketers.

Former Curtin University CMO and CMO50 top 10 honorary, Tyron Hayes, has debuted a new consulting offering aimed at helping marketing teams close the gap on culture, capability and innovation.

Three-quarters of organisations increased customer experience (CX) technology investments in 2018, according to Gartner.

All the latest martech and adtech news this week from Google, Looker, Salesforce, Tableau, Xandr, Wrappt, Insentia, LiveTiles, Zendesk, Microsoft, Domo, Hootsuite, and more

​As a challenger brand, Hisense is operating in a dynamic environment and its marketing campaigns must reflect this to maximise return on investment. Which is why its digital-focused marketing is driven by unified data, and extensive research, as witnessed by its most recent campaign, ‘How Good’.

​Facebook is expecting a huge swing in businesses using Messenger to target and personalise to consumers in the weeks leading up to Christmas this year, as consumers change how they expect to be communicated with.

Endota is on the hunt for a chief marketing officer following the decision by its longstanding general manager of marketing to chart a different professional course.

In another big acquisition this week, Westfarmers has agreed to purchase Catch Group, in an effort to accelerate its digital and ecommerce capabilities.

Australian renewable energy management firm, Evergen, has brought on its first chief marketing and analytics officer.

The Association for Data-Driven Marketing and Advertising (ADMA) has formally launched its new suite of courses in ADMA IQ, covering key marketing pillars such as digital marketing, data-driven marketing, customer experience along with copywriting, creative leadership and privacy compliance among others.

​A new report is urging entertainment and media companies to reinvent traditional platforms, and be fundamentally driven by what value they can offer consumers in order to achieve growth in the coming five years.

​It seems having multiple smart devices in the home will be the next tipping point for increasing consumer expectations.

“Any customer can have a car painted any colour ... so long as it is black”, said Henry Ford. The inventor was clearly no fan of mass customisation.

Young Australians are putting brands on notice that they expect brands to support causes they value, according to fresh research undertaken by Pollinate Research on behalf of Junkee Media and oOh!media.

​Coopers Brewery has restructured its senior management to drive the company’s future growth, appointing Kate Dowd as its new national marketing manager.

Salesforce has taken a huge leap forward in the data visualisation and analytics space, picking up Tableau for a whopping US$15.7 billion.

Aligning sales and marketing teams and securing executive buy-in are arguably the hardest parts of adopting an account-based marketing (ABM) strategy, Aprimo’s global demand generation and ABM marketing leader says.

At first glance it might not seem like there’s a natural affinity between life’s clangers, cane toads, 50 somethings managing retirement and the sound of a rallying cry for teen girls. But these make up some of the recent marketing campaigns for Suncorp and demonstrate the business's goal of staying relevant and authentic to its varied customer groups.

If anyone is qualified to understand the potential impact of robotic process automation (RPA) on marketing, it’s Shail Khiyara.