​As the half year results roll in, the news isn’t great for Seven West Media, which reported a loss of $67 million. Total revenue was down 3.2 per cent to $773.3 million.

​Consumers and politicians have taken to social media to express their disappointment and frustrations following news iconic Australian brand, Holden, will exit the market after a 160-year run.

Campaigns and own brand innovation has helped Coles record sales revenue increase of 3.3 per cent in its latest half-yearly results. Yet the results have been tempered by an impairment charge of $20 million to cover staff underpayments.

The CMO of tech startup, Silver Peak, has been lucky enough to be one of those few with a long career in marketing, and as such, has seen its evolution from using transparencies on projectors, to being data-driven and targeted.

Connectivity will be the key to unlocking the technology trends in the next decade, according to the Deloitte Technology, Media, and Telecommunications Predictions 2020 report. ThIs interconnectedness is expected to be a key driving force in shaping the impact and value of technology in the coming years.

The Australian Competition and Consumer Commission (ACCC) has officially embarked on an inquiry into digital advertising services as part of its newly granted powers regulating competitions across the country’s online advertising landscape.

It’s a business objective many FCMG and B2C brands will be all-too- familiar with: How to increase sales and household penetration of products. For Care Pharmaceuticals head of marketing A/NZ, Daniela Fra, this was the catalyst for what became an ambitious shift of Hydralyte’s advertising away from TV and above-the-line to a digital-first media strategy and approach.

Customer feedback management (CFM) platforms and are becoming increasingly crucial in the martech stack and vendors including Clarabridge, Medallia, InMoment, Qualtrics and Confirmit are leading the way​.

LG Electronics Australia has appointed Gemma Lemieux as its marketing director.

One of the most iconic TVCs from radio stations in recent years would have to be the smoothfm ad featuring Michael Buble. The ad, along with the station’s niche targeting, helped propel it to the number one FM station in Sydney and number two in Melbourne.

Brand purpose is not just making nice words and taking no action. The increasingly savvy consumer demands a demonstrating of what brands are dong to make the world a better place before handing over their money.

All the latest martech and adtech news this week from Snowflake, Adobe, Clipchamp, Amazon Web Services, Adobe, Outfit, Optimove and Retina

Startup Plastiq has launched an equity crowdfunding campaign on Equitise to raise $400,000 for a new cash back rewards business.

Hotel group Ovolo has set out to create a brand evolution which celebrates the unique character of each hotel, along with its eclectic portfolio of restaurants and bars, which are experience destinations brimming with character, full of eye-catching art and vibrant atmosphere.

Email continues to be a marketing staple in Australia, with open rates remaining high, according to a new report.

In just weeks, Australian advertisers will get what many in the industry see as a game-changing capability for gauging what modern television consumption, reach and frequency truly looks like.

McDonalds is on the hunt for a new chief marketing officer following the resignation of Jenni Dill.

​The CMO’s short tenure, exposed by CMO’s ​State of the CMO research​, has been backed by a recent global study, which found the average tenure of the job role was only 3.5 years – the shortest of the c-suite.

Athlete’s Foot owner, The Accent Group, has promoted its head of marketing to a general manager’s position as part of an executive reshuffle.

Gaming brands rank as the most intimate with both millennials and Gen Z, according to MBLM’s 2020 brand intimacy study, which studies brands based on emotions, and is now in its 10th year.