​The Interactive Advertising Bureau (IAB) has refused to endorse secondary crediting for video within Nielsen’s Digital Content Ratings (DCR) product until qualifiers are introduced that meet agreed measurement standards.

High shipping cost is causing more than half of Australian consumers to ditch their shopping carts before completing an online purchase, according to a new report.

The Commonwealth Bank is shifting customer measurement away from satisfaction to Net Promoter Score, looking to simplify offerings and processes, and better tap data analytics to improve customer engagement, as it squares up to issues of misconduct and flawed financial advice identified by regulators.

The online world has delivered massive benefits to Australian corporations and consumers alike. Well, most of them.

Bankwest has stepped up its use of digital technologies for customer support, launching a new in-app messaging service via its banking app that syncs conversations across devices.

​There has been no ease-in period for ​Mim Haysom, Suncorp’s CMO/EGM brand & marketing​ of just three months. Haysom has already helped deliver a new app, and is leading the marketing to bring 12 separate brands together under the one Suncorp Group.

Dynamic Yield, Evergage, Monetate, Certona, Adobe and Qubit are leading the pack when it comes to delivering personalisation engines to marketer, digital and CX practitioners, a fresh Gartner report claims.

Nine is claiming an Australian first after launching addressing video advertising through its 9Now video on-demand offering.

Australian CMOs are largely missing a strong competitive advantage that is helping the likes of Google, IBM and Visa, according to Yale University’s Centre for Customer Insights

More than 40 employees and 1000 independent contractors are being affected as digital food delivery service provider, Foodora, closes its Australian operations later this month.

​Improved human-bot interactions for better personalisation may not be as far off as we think, thanks to new research linking personality to eye movements using artificial intelligence (AI).

Talent management firm, Harrier Human Capital, has brought on a new group head of marketing to driving brand awareness in Australia.

Based on overwhelming demand, we’ve extended the submission deadline for this year’s CMO50 to a very final deadline of Friday 10 August.

​What do you do when you are faced with a traditional retailer, who has been around for 118 years, that is in decline and unable to quickly effect change? You disrupt it from the inside, said Robbie Tutt, GM of Omni Channel at Myer, who spoke at the Online Retailer conference in Sydney last week about how he has set about turning around the beleaguered retailer’s fortunes.

All the latest martech and adtech news this week from SessionM, Cleverbridge, Sendy, Rakuten Marketing, Sizmek, Qlik, Cheetah Digital and Twilio

The launch of the Australian Government’s Sport 2030 plan, new-look national sporting body, Sport Australia, and fresh marketing and community creative platform, 'Move It', are all part of an ambitious agenda to make Australia the most active sporting nation in the world.

Network Ten and Multi Channel Network (MCN) have confirmed they will cease their advertising sales representation arrangement, effective 1 January 2019, as the broadcast network takes its sales in-house.

The Ruby Red Foundation is fostering a design-thinking approach to bolster its research and grants program. The intention is to unravel life-changing findings, educate the community on its mission and provide ongoing support to people living with a rare form of blood cancer.​

Airbnb business, marketing and operations leader, Eva Ross, has returned to Australia to become Sendle’s new chief marketing officer following co-founder and CMO, Craig Davis’ decision to step back from day-to-day operations.

We’ve long known consumers hate bad ad experiences. It also turns out marketers do too. But while marketers are aware of the problems bad experiences cause, it may be that little will change until marketing team structures change.