Digital is a driver and catalyst for delivering company growth and transformation across industries. And both marketing and IT teams recognise its importance as a strategic tool and mechanism to deliver growth ambitions and outcomes. But without alignment between the two functions, organisations will only get so far in disrupting themselves and achieving the customer-led transformation required today, both sides agree.

Short-form video app Tik Tok is in line to be acquired by Microsoft in the US, with the computing giant saying it’s discussions are continuing. It comes after TikTok recently launched its marketing offering, encouraging brands not to make ads, but instead TikToks.

Global tech services giant, NTT, has promoted its local chief marketing officer to the top A/NZ job following the retirement of its long-serving chief.

For Blooms The Chemist, the last few months have been an exercise in being up close to a health crisis and fulfilling a crucial role in ensuring the supply of medication to the Australian community during the coronavirus pandemic.

Google Australia’s local chief has criticised the ACCC’s draft mandatory code of conduct for negotiations between news media and digital platform giants, as the industry takes stock of the latest effort to level the playing field between old and new media.

Personal safety and well-being support outfit, Sonder, recently debuted a new customer value proposition and core brand messaging with the aim of quickly and succinctly telling its brand story to executives, when time and attention is precious, and limited.

A firm eye on customer trust, increasing confidence in proving marketing’s worth and changing customer technology purchasing dynamics are just a few of the key findings of this year’s State of the CMO research by CMO.

Australia’s media and industry commentators have been quick to applaud the ACCC’s mandatory draft code for negotiation between traditional news organisations and digital platforms giants aimed at restoring the balance of power between new and old media.

“It’s incredible valuable because there’s nothing that falls through the cracks.”

Joachim Holte has been appointed as the new chief marketing officer at Queensland-based insurer Youi, heading up its award-winning in-house marketing team.

All the latest martech and adtech news this week from Kantar, LiveChat, Shutterstock, Segment, ActiveCampaign, Criteo, Sitecore and Braze

BIG4 Easts Beach Holiday Park, struggling to meet guests’ growing internet demands, opted to upgrade its Wi-Fi and tap the analytics to analyse guests’ online behaviour to better meet their needs.

When the COVID-19 crisis pushed Australian consumers online in unprecedented numbers, ecommerce and auctions company, Grays, turned to an unconventional channel to help fuel its growth.

At the height of the first COVID-19 nation-wide lockdowns, men’s swimwear brand, Skwosh, adopted a Messenger chatbot to connect with customers, handle a large volume of frequently generated queries and blend the brand personality with conversation commerce.

None of Australia’s top 100 consumer brands meet consent best practices for cookie management, according to the Deloitte Privacy Index 2020.

Brand building and authentic community connection are key for Didi Australia’s head of marketing as the challenger rideshare business looks to mature its marketing strategy while navigating the tumultuous COVID-19 climate.

Australian Ethical Investments is boasting of gender parity on its senior leadership team after bringing on a new chief customer officer as well as its first chief strategy and innovation officer.

The Australian Competition and Consumer Commission (ACCC) has launched fresh proceedings against Google in the Federal Court, alleging the digital giant misled consumers about using their personal data for advertising across third-party sites.

It’s content and experience strategy, rather than the technical components, that have been the biggest investment in Fisher & Paykel’s global digital experience overhaul, its marketing and experience chief says.

Looking to change the focus for charitable giving in wills, Include A Charity has undertaken a complete refresh of its 12-year-old organisation and launched a new brand identity and logo.