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Social Media

Game on: 7 brands getting into gaming

All sorts of consumer brands, from exclusive high-end fashion houses to fast food chains and even movie studios, are realising the opportunities to connect with their customers through games.

Digital Marketing

CBA launches its own AfterPay, Zip payment option

Commonwealth Bank has launched a service in direct competition with AfterPay and Zip, as the Australian Financial Industry Association (AFIA) announced a new Code of Practice for buy now pay later (BNPL) providers.

Leadership

What this millennial marketer is doing to shake up conveyancing

A marketer who switched from British American Tobacco to a property conveyancing law firm isn’t someone you come across every day. But for Ladybird Conveyancing sales and marketing manager, Mikala Fair, it’s an example of how marketing skills can transcend industries – and how to be pushed out of your comfort zone.

Queensland appoints first chief customer and digital officer

The newly created role of chief customer and digital officer for the state of Queensland has gone to Chris Fechner, whose job will be to implement the government's digital vision. Fechner was most recently chief digital and product officer at Service NSW.

Leadership

Marley Spoon appoints new CMO

Meal kit subscription company, Marley Spoon, has appointed Kate Whitney to chief marketing and growth officer for Marley Spoon Australia.

Wage For A Wage campaign to support volunteer fire fighters

Advertising, media and marketing chiefs have added their support to the ‘Wage For A Wage’ campaign to donate one day’s pay to fire fighters. All funds raised will be distributed to the Rural Fire Services Association (RFSA) and the Volunteer Fire Brigades of Victoria (VFBV) volunteer fire fighters’ welfare funds.

Digital Marketing

5 things marketers should know about data privacy in 2020

Data Privacy Day is today (January 28) and with legislation being implemented around the world and large platforms like Google phasing out cookies, marketers are scrambling to balance privacy requirements with customer expectations around not not data collection, but the personalised communications they now expect.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Channelling climate positive design

As we enter 2020, the new decade spells infinite possibility in digital and design. Yet ironically, the biggest trend we’re facing has nothing to do to with innovative technology. It is something much more ‘down to earth’: The state of our planet. Or more specifically: Climate change.

Katja Forbes

Founder and chief, sfyte

Non-linear transformation: The internal struggle

Let’s face it, transformation is messy. Every business is different, with a set of specific challenges based on a mixture of external (the market, competitors, regulation) and internal factors (technology, people and process investments over time).

Neil Kelly

Partner, transformation, Wunderman Thompson

7 ways to champion a human centred design culture

Human Centred Design (HCD) has come a long way in the last decade with many forward-thinking organisations now asking for HCD teams on their projects. It’s increasingly seen as essential to unlocking innovation, driving superior customer experiences and reducing delivery risk.

Shane Burford

Head of research and design, RXP Group

I think some of these ideas are great. These tips will help me to improve my system. Thanks!

Henry Reid

9 Ways to Improve Your Company's CRM System

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It's a useful info for small businesses owners. We can't live without mobile apps. They are so helpful! It's hard to deny that.

Mae Davis

7 ways small businesses can benefit from mobile apps

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Hi Jennifer,Fascinating read about design-led companies!If you would like to learn more, our Design Thinking and Innovation programme mig...

Andrea Foster

How to spot a ‘design-led’ versus ‘design-fed’ company

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ABC web-site not easy to use/navigate. Even getting this far in sign-on to ABC My Space was problematic - it was asking for my password,...

Vee.

How the ABC used an online community to help build a movement

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Thank you for your feedback, Astha! Always appreciated.

Vanessa Skye Mitchell

5 things marketers should know about data privacy in 2020

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